Nautical Dog in Williamsburg, VA, launches Rex Bones, its “newest line of chews sourced from ancient history.”

Southpaws Playschool for Dogs and Puppies in Austin, TX, introduces its Nap Nanny service, which you know more than a few pet parents would happily pay for.

At Premium Pets in Jefferson City, MO, the Auto-Groom Wash Station means “No more brushing, rinsing, or drying—our state-of-the-art machine does it ALL!”

Customers at Benson’s Canine Cookies in Lakeland, FL, can sign up for the Come When Called obedience course for cats!

Lizzi & Rocco’s in Columbia, MO, offers the Mood Ring Collar, with versions for dogs and for cats. The “Spicy” cat indicator would be super helpful!

Get your Rainbow Bunnies at Petz Place in New Philadelphia, OH!

Not only is Paddywack in Mill Creek, WA, opening a swim school, but new products will include dog bikinis and swim trunks.

Taylor Swift stopped by Modern Companion in Chapin, SC!

Customers at Youngblood’s Natural Animal Care Center & Massage in Wilkinson, IN, knew immediately this was an April Fool’s Day joke.

Brands even got in on the fun! Evanger’s Dog and Cat Food Company launched Slow Cooked Snails canned food.

Ha! Pawz Dog Boots will have Pawz Boots for Humans.

Mushroom-tincture maker MycoDog introduces FERALITY, “formulated with ancient ingredients like pizza crust concentrate, couch fiber threads, mystery sock, neighborhood trash essence, and the lingering spirit of bad decisions.”