Pet Retailers Share Their Most Successful Kickback Coupons for Adopters

What is the most successful kickback coupon you’ve given out? We do a cat rescue, and I’m working on ‘goodie bags’ for adopters. These coupons would be included in the bag. — Tara Hellenbrand, Animal House Pet Supplies, Sauk City, WI

• I have a coupon that goes out to all shelters and rescues in the area. I get about 50 returned each month. The coupon lists the Astro Loyalty adoption package freebies, my logo, etc. It’s a huge hit and has always worked for me! I also do a first-time customer coupon that is super close to the Astro Loyalty adoption package, but with products I’ve teamed up with specific brands to offer. Both coupons include a free wash and self-serve dog wash. — Samm Albright, Whisker & Bone, St. George, UT
• We have done adoption ones, too, but none came back. I imagine it’s because they weren’t from around us. We have had some success with the bounceback coupon we use during the holidays. Spend X amount in December, come back in January and get X amount off. We just did a neighborhood coupon that we attached to bags of dog biscuits and gave to employees of local businesses. We have already had a couple of those come back. — Rachel Brazil, Lucky Pets, Michael, MN
• We give our local humane society “20% off your entire purchase” coupons, and they put them in the paperwork kits for every single adopted animal. — Holly Walcutt Mason, Petz Place, New Philadelphia, OH
• We do a $5 off next purchase when you sign up for our rewards program. They get a physical coupon and later an emailed one as well. We also send a card to them signed by the staff. It adds a personal touch. — Andrea Pavlik, CB Pet Market, Washington, NJ
• We have a flyer with Astro Loyalty’s Share the Love coupons and some store coupons. Our local rescues give them out. — Jennifer Larsen, Firehouse Pet Shop, Wenatchee, WA
• We do bounce-back coupons year-round at events and the week after Christmas. $5 off of $25 with a 30-day time period to use it. It has been very successful! — Jennifer Lloyd Flanagan, Nature’s Pet Market, Sherwood, OR