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Petco Names New CMO

Katie Nauman will succeed Tariq Hassan, who leaves to join McDonald’s.

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Petco (San Diego) has promoted Katie Nauman to Chief Marketing Officer, reports PR Week. Nauman succeeds Tariq Hassan, who recently announced a move to McDonald’s USA to serve as that brand’s Chief Marketing and Digital Customer Experience Officer.

Nauman was most recently VP of Integrated Marketing at Petco and will report to CEO Ron Coughlin. In the new role, she will oversee the brand’s integrated marketing strategy, including customer marketing and relationship management, media transformation, analytics and brand and creative services.

Since launching in 2017, PETS+ has won 16 major international journalism awards for its publication and website. Contact PETS+'s editors at editor@petsplusmag.com.

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