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Petcurean Celebrates Earth Month

It planted 642 trees and congratulating Mud Bay’s Pet Sustainability Coalition accreditation.




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(PRESS RELEASE) CHILLIWACK, BC — Petcurean, a producer of premium quality pet food brands available in more than 35 countries around the world, congratulates Mud Bay, a family and employee-owned pet store in the Pacific Northwest and a longtime Petcurean retail partner, on its recent Pet Sustainability Coalition (PSC) accreditation. In celebration of this achievement and to mark Earth Month, as well as Arbor Day this Friday, April 29th, Petcurean will be planting 642 trees on behalf of Mud Bay, one tree for every Mud Bay employee, or “Muddy”.

Petcurean has been a member of the Pet Sustainability Coalition since 2017. As a long-standing PSC member, Petcurean believes wholeheartedly in the PSC’s vision of a collaborative pet industry that creates positive impact for the communities and environments where they do business, and its mission of advancing business through profitable environmental and social practices. Moreover, as a premium pet food manufacturer, Petcurean recognizes the importance of being a leader in sustainability, striving to incorporate more sustainable business practices, and partnering with like-minded companies to help create a more sustainable world for pets, people and the planet.

“At Petcurean, we are proud to be PSC Guardian Member, and a part of a larger network within the pet industry, working towards a more sustainable future for all,” says Kambria Newton, trade marketing manager at Petcurean. “We appreciate our partnership with Mud Bay, and love working with companies that share our values of keeping sustainability at the forefront. To celebrate and recognize this milestone for Mud Bay, we are planting a tree on behalf of each of their employees.”

Petcurean is committed to being a leader in sustainability as it pertains to pets, people and the planet. As a forward-thinking company, Petcurean embraces the triple-bottom line of sustainability, aiming to create environmental, social and economic value. The company’s sustainability plan ladders up to the United Nations’ Sustainable Development Goals for 2030, and improvements and advancements are achieved through four areas of impact: by protecting our planet, empowering our people, uplifting the community, and committing to governance.

“We all have an important role to play when it comes to the sustainability of our planet. Last fiscal year, we released our first-ever Sustainability Impact Report highlighting the achievements we were able to collectively make as a team, such as 150,000kg of plastic saved and over 1.6 million pet meals donated to shelters in need,” says Christine Mallier, sustainability and community relations manager, Petcurean. “We are thrilled to see our retail partners, like Mud Bay, join us in our collective sustainability efforts. Our pets and our planet need us to lead the way, and together we can make a greater impact when it comes to creating a more sustainable world.”

To learn more about Petcurean’s commitment to sustainability, visit here.


About Petcurean

Petcurean is a proudly Canadian company that creates premium-quality pet food recipes; GO! SOLUTIONS, NOW FRESH, and GATHER for dogs and cats (and cats and dogs). Petcurean pet foods are sold exclusively through pet specialty retailers in Canada, the United States, and more than 35 countries internationally. At Petcurean, with every decision we make and every recipe we create, we put pets first. Please visit to learn more.

About Mud Bay

Founded in 1988 in Olympia, Washington, Mud Bay is the Pacific Northwest’s largest retailer focused on healthy, natural nutrition for dogs and cats. With 60 locations in Western Washington and Oregon, Mud Bay is an employee-owned company focused on helping dogs and cats thrive through customized nutritional recommendations and solution-based pet supply selections. For more information about Mud Bay, visit



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