(PRESS RELEASE) BOULDER, CO — The Pet Sustainability Coalition (PSC) welcomes Petcurean as the latest brand to upgrade its membership to the highest tier, the Icon level. PSC’s Icon members have taken a powerful step to create a world of sustainable goodness for pets and our planet. Petcurean is the award-winning manufacturer of the premium pet food brands Go! Solutions, Now Fresh, Gather and Summit, and is trusted and loved by pets and pet parents in over 35 countries worldwide. As an Accredited brand and a signatory of the PSC Packaging Pledge, Petcurean shines as one of PSC’s most engaged and committed members.
“Advancing sustainable practices is integral to the future of the pet food industry, and we recognize the critical role we have at Petcurean to help pet parents live more sustainably,” says Christine Mallier, sustainability and community relations manager at Petcurean. “We’re thrilled to become an Icon member with the Pet Sustainability Coalition as this represents an important milestone in our dedication to meaningful action.”
“Petcurean has upgraded its membership to the Icon level as PSC’s work accelerates in addressing the industry’s most pressing challenges, including plastic packaging and sustainable ingredient sourcing. This move demonstrates the company’s deepening commitment to sustainability. As an Accredited Member of PSC, they have demonstrated a transparent commitment to measure, verify, and continuously improve their environmental and social impact,” said Erin Haas, PSC’s director of member services. “Transitioning to Icon Membership broadcasts their leadership to the wider pet community.”
Icon members are leaders whose investment in PSC helps advance their company’s environmental and social performance while also being important contributors to PSC’s work on major systemic issues facing the pet industry. Petcurean’s increased engagement will provide PSC with support to help advance its industry-wide priorities, which include sourcing sustainable ingredients, sustainable packaging, and promoting a more diverse, equal and inclusive world.
Sustainability at Petcurean
Petcurean is widely recognized in the industry for their commitment to innovation and sustainability, not only in their recipes, but for their ingredient sourcing, manufacturing and recyclable packaging pledge. This spirit of innovation has resulted in their becoming a pet food brand that is respected around the world.
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“We hold a deep-rooted sense of responsibility to our customers, our people, our community, and our planet at Petcurean – and have done so since Day One,” added Mallier. “From publishing our Sustainability Impact Report to achieving carbon neutral status for Scope 1 and Scope 2 greenhouse gas emissions to using alternative proteins like black soldier fly larvae, we keep challenging the status quo with our commitment to sustainability. Not only are we open and transparent but we strive for continuous improvement in our performance and reporting – and this allows us to continue making positive impacts.”
About Petcurean
Petcurean is a proudly Canadian company that creates premium-quality pet food recipes for dogs and cats (and cats and dogs) through its family of flagship brands including: Go! Solutions, Now Fresh , Gather and Summit. Petcurean pet foods are sold exclusively through select pet specialty retailers in Canada, the United States, and more than 35 countries internationally. The Petcurean family of brands is committed to sustainability as it pertains to pets, people and the planet. With every decision they make and every recipe they create, they put pets first. For more information, visit www.petcurean.com.
About the Pet Sustainability Coalition
The Pet Sustainability Coalition is a nonprofit that advances business through profitable environmental and social business practices. Founded in 2013 by eight companies, PSC now serves more than 200 member companies across the pet industry, helping them to progress on their sustainability practices, set and strive for ambitious goals, and report on their achievements. Additionally, PSC leads retailers, distributors, manufacturers, brands, and suppliers in pursuing collaborative solutions to some of the largest industry-wide issues, such as sustainable packaging and protein sourcing. Connect with us on LinkedIn, YouTube, Facebook, and Instagram. Learn more at www.petsustainability.org.
