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Petix Announces Partnership with West Coast Distributor

It will bring WizSmart’s line of products to retailers throughout California, Arizona, Nevada and Hawaii.




(PRESS RELEASE) WESTPORT, CT – Petix, the manufacturers of WizSmart All Day Dry Premium Dog Pads, announced a decision to expand distribution by partnering with Newco Distributors Inc., a California-based wholesale distributor of pet food, treats and supplements.

Newco, which is family-owned and operated, takes pride in a long history of supporting local, independently owned pet businesses. After 40+ years of business, the company is currently supplying unique, high quality products to pet stores and feed stores on the west coast. Newco is also recognized as an expert in all-natural and grain-free products, with a special focus on providing excellent customer service. By teaming up with Petix, Newco will bring WizSmart’s line of products to retailers throughout California, Arizona, Nevada and Hawaii.

“We’ve had a large demand from stores in Southern California, which is a huge market, and we’re eager to be able to fulfill them now thanks to this new partnership,” comments Krister Holm, general manager of Petix. “Newco has a highly regarded reputation in the industry for successfully working work with small pet businesses, in addition to supporting holistic, top-of-the-line brands and we’re confident that WizSmart will fit right into their product lineup.”

WizSmart All Day Dry Premium Dog Pads provide an innovative indoor potty solution, thanks to their one-of-a-kind formula that is odor-controlled and quick drying. With user-friendly Stay Put Adhesive Tabs, the pads can be easily secured to the floor or wall to protect the pet parent’s home. Plus, they are made from a blend of repurposed unused diapers and Eucapet fiber, making the pads eco-friendly.

WizSmart is available in three varieties, including WizSmart Super, WizSmart Ultra and WizSmart Ultra XL. The pads accommodate dogs of all sizes, as well as households with multiple dogs. To learn more, retailers and distributors are invited to visit or email




NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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