Connect with us

Press Releases

Petix Partners with Southeast Pet

New partnership will expand Southeast U.S. distribution of WizSmart Dog Pads.




(PRESS RELEASE) WESTPORT, CT – Petix, manufacturers of WizSmart All Day Dry Premium Dog Pads, continues its rapid U.S. expansion with a new Southeast Pet partnership. According to Pete Cooper, V.P. of sales and marketing for Southeast Pet, “WizSmart is focused on the success of our independent pet specialty retailers while also being eco-friendly. This made it an easy decision and a great fit for Southeast Pet. We’re very excited about this new partnership and are looking forward to producing healthy margins in this category for our retailers with a truly innovative product of the highest quality.”

“Of course we are thrilled to team up with an extraordinary partner like Southeast Pet,” says Krister Holm, general manager of Petix. “It’s very exciting to know that with this opportunity, we will be able to offer our brand to hundreds of new retailers across the Southeast, expanding product availability to millions of potential new consumers.”

WizSmart has experienced exceptional growth over the last six months with the addition of Frontier, Pet Food Experts, Newco and now Southeast Pet. This new venture will help accelerate the company’s rapid growth by making the product available in 45 states, serving tens of millions of pet owning households.

Petix is an eco-friendly company that transforms more than 120 million unused diapers each year into an exclusive and super absorbent blend for their pads. Each WizSmart pad contains a one-of-a-kind formula that offers an odor-controlled, quick drying and leak proof indoor potty solution. The absorbency of one pad can last all day, plus the pads feature patented Stay Put adhesive tabs that can be used to secure the pad to the floor and the wall at a 90-degree angle, creating a perfectly placed target for male dogs.

The pads, which are offered in three varieties, including WizSmart Super, WizSmart Ultra and WizSmart Ultra XL, are great for dogs of all sizes. Additionally, they provide the perfect solution for households with multiple dogs.

To learn more, retailers and distributors are invited to visit or email




P.L.A.Y. Media Spotlight

At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.

Promoted Headlines






Get the most important news
and business ideas from PETS+.


Most Popular