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PetPlate Raises $19M for Growth in Fresh-Cooked Market

The company sells ready-to-eat meals and organic treats and supplements for dogs.




NEW YORK — PetPlate has closed on $19 million in funding that will be used for marketing, product development and retail expansion.

Founded in 2016 by Renaldo Webb, PetPlate sells ready-to-eat meals and organic treats and supplements for dogs through an online subscription service and the independent pet retail channel.

“PetPlate is uniquely positioned to respond to consumer demand for healthier pet food options that lead to better health outcomes for our pets,” said Webb. “Unlike traditional kibble, PetPlate products do not contain rendered meats, by-products, or artificial ingredients that can make a dog sick. Each meal is gently cooked and made with healthy ingredients for a complete and balanced diet. Dogs on a PetPlate diet experience an array of health benefits, including better digestion, weight control, more energy, and allergy relief. Everything we do at PetPlate supports our mission to provide nutrition that enables our pets to live longer, healthier, happier lives.”

The funding round was led by Pendulum, with follow-on investment from existing investors DF Enterprises and 301 INC. Other investors include Conversion Venture Capital, plus existing investors Marco Polo Inc., Fernbrook Capital Management and Amity Supply.

“As pet parents, we spent a lot of time studying the pet food landscape and believe that the high rate of growth will be sustained by the super-premium category. That led us to PetPlate as an exciting company to partner with at this critical stage,” said Rish Sinha, PetPlate board member and Pendulum managing director. “We believe this management team has figured out how to develop products that meet the needs of the modern pet parent while distributing them where consumers increasingly shop for pet food.”





NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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