Welcome to the 2025 PETS+ Big Survey! Or perhaps we should say, welcome to the PETS+ Amusement Park! After all, this past year has been a wild ride for independent pet retailers and service providers because of elements well beyond their control — evolving government regulations, supply-chain disruptions and regular recalls, just to name a few factors contributing to uncertainty in the industry.
Despite it all, though, the more than 500 independent pet retailers and service providers who took our survey reported plenty of happiness, fulfillment and profitability. We thank each and every owner and top manager who gave us their time. Your input has allowed us — for the fourth year in a row — to take an in-depth look at how pet indies are doing business. And special thanks to returning sponsor SUPERZOO! — BY PAMELA MITCHELL, CHRIS BURSLEM, CANDACE D’AGNOLO & VICTOR CANTAL