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Pets Care Spending Hits Record $72B

The American Pet Products Association released new figures at Global Pet Expo.

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Pet care spending in 2018 reached a record-breaking high of $72.56 billion compared to $69.51 billion in 2017, an increase of over 4 percent.

The figures come from a March 21 announcement by Bob Vetere, president and CEO of the American Pet Products Association at Global Pet Expo. APPA’s annual industry figures cover pet spending in the market categories of food, supplies/over-the-counter medications, veterinary care, live animal purchases and other services.

“Millennials continue to be the largest pet-owning demographic and this shows in the data,” said Vetere. “We know this generation is willing to pay more for quality products and services to improve the health and well-being of their pets. Today more than ever, pet owners view their pets as irreplaceable members of their families and lives, and it’s thanks to this that we continue to see such incredible growth within the pet care community.”

At $30 billion, spending on pet food continues to make up the majority of dollars spent in the industry, with premium dog food accounting for the most frequent type of food purchased, followed by generic and natural food. Rather than a higher volume of food being sold, the ongoing growth in this category likely stems from rising prices and sales of higher-priced foods made with quality ingredients. An interest in natural, locally sourced treats and chews has never been higher across U.S. pet owners.

“In the coming year, we anticipate steady growth in the pet food category thanks to opportunities that reside in specialized diets, targeting the aging pet population and pets with unique dietary needs,” said Vetere. “The availability of fresh food options and subscription delivery programs is also expected to increase spending in this category.”

Coming in at $18.11 billion, veterinary care remains the second highest source of spending in the pet care community, surpassing growth in any other category at a rate of 6.1 percent. The frequency of vet visits has likely increased as well thanks to lower prices, making care more accessible to a broader audience. As a result, the trend of pet insurance is projected to increase with pets living longer and requiring more complex and extended medical care.

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“Scientific research from the Human Animal Bond Research Institute shows that the bond formed between people and their pets yields valid health benefits to both pets and their owners,” Vetere said. “It’s a partnership; if you take care of your pets’ health, they’re going to take care of yours.”

Following veterinary care, spending on supplies and OTC medications holds the spot for the third highest source of pet spending. Up 6 percent from 2017, $16.01 billion was spent on items such as beds, collars, leashes, toys, travel items, clothing, food and water bowls, pet tech products, and other accessories. The use of pet meds and supplements to ensure longer, healthier lives for pets continues to increase. In addition, pet owners are more likely to use digital devices and technology compared to non-pet owners, which explains the rise in popularity of pet technology products.

Pet services outside of healthcare including services such as grooming, boarding, walking, training, pet sitting and yard services saw a slight decrease, dropping 0.8 percent. Increased competition in this category has driven providers to lower prices and offer deals.

The live animal purchases category experienced a 4.3 percent decline compared to the year before. Contributing $2.01 billion in 2018, this category makes up the smallest area of total pet industry spend. Acquisition of dogs varies by generation with more millennials turning to shelters and rescues, while baby boomers and Gen Xers look more to breeders. However, millennials purchase pets at an independent pet store three times more often than boomers or Gen Xers.

“People across generations are keeping their pets longer, thus reducing the acquisition of new pets,” Vetere said. “However, with spending on our pets higher than ever before, it’s clear that giving pets the best lives possible is still a top priority for pet owners, and they’re willing to spend more on the quality products and services they consume if it means more quality time with their beloved companions.”

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Pizzeria Helps Reunite Missing Pets With Owners

The effort is a hit with patrons.

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Angelo’s Pizza in Matawan, NJ, has launched an effort to get missing pets back with their owners.

It’s putting missing-pets posters on its pizza boxes, the New York Post reports.

The restaurant recently posted on Facebook: “Anyone in the Matawan/Aberdeen area who has a missing pet can drop off flyers for us to place on all your pizza boxes. No charge.”

In a later post, the restaurant wrote: “Thank you for your support and responses from all of you! This initiative has been very very successful and has raised a lot of awareness for missing pets. Thank you everyone! Let’s all keep helping pets be reunited with their families!”

The initiative has been popular with customers. One commented on the restaurant’s Facebook page: “It’s wonderful when businesses care about animals and their patrons.”

Read more at the New York Post

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25 Cities Honored for Pet-Friendliness

The certification was created by Mars Petcare and experts from the Civic Design Center.

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FRANKLIN, TN — Twenty-five cities throughout North America have landed on the inaugural list of Better City for Pets certified cities.

The certification “honors the work that has been done to create a friendly environment for two- and four-legged citizens and the commitment from each of these cities to continue improving their pet-friendly programs and policies,” according to a press release from Mars Petcare.

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Mars Petcare and experts from the Civic Design Center created the certification as an extension of the Mars Petcare Better Cities for Pets program. The program works with local governments, businesses and non-profits to provide resources, tools and grants that help communities make pets more welcome.

“On behalf of Mars Petcare, I want to thank and congratulate the 25 cities that have prioritized people and pets in their communities,” said Mark Johnson, president of Mars Petcare North America. “From helping people live healthier lives to creating social connections, pets can truly transform our communities. These certified cities are helping to make a more pet-friendly world and we hope that many more cities will join us in this commitment.”

The following cities share the honor of being the first to achieve the Better City for Pets certification:

  • Bloomington, IN
  • Nashville, TN
  • Calumet City, IL
  • Oakland, CA
  • Cleveland, OH
  • Plano, TX
  • Dallas, TX
  • Port St. Lucie, FL
  • Fort Wayne, IN
  • Reno, NV
  • Franklin, TN
  • Rochester, MI
  • Hallandale Beach, FL
  • Royalton, MN
  • Henderson, NN
  • Santa Clarita, CA
  • Laguna Niguel, CA
  • Southport, NC
  • Meaford, Ontario
  • St. Petersburg, FL
  • Memphis, TN
  • Topeka, KS
  • Miami Lakes, FL
  • Tucson, AZ
  • Miami, FL

Through an online assessment at BetterCitiesForPets.com, participating cities were asked to share data on existing and future pet-friendly features within three sections: city profile, survey and priorities. Cities were then evaluated based on 12 traits of pet-friendly cities across the areas of businesses, parks, shelters and homes. Cities that met the certification criteria and committed to continuing their progress in creating a welcoming community for people and pets received the Better City for Pets certification. All cities that completed the assessment received a personalized report outlining their strengths and areas of opportunity, along with resources and tools from the Better Cities for Pets program to help them on their pet-friendly journey.

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Here Are the Most (and Least) Expensive Cities to Own a Pet

6 of the most expensive cities to own a pet are in California.

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GOBankingRates has released rankings of the “most and least expensive cities in the U.S. to own a cat or dog.”

The top-10 lists are based on the cost of pet day care, pet insurance and overall cost of living. (To compile its ranking, GOBankingRates evaluated the 50 largest cities in the U.S.)

The most expensive city to own a pet, according to GOBankingRates, is San Jose, CA. The city has an average cost of pet day care of $40 and average insurance cost per month of $42.

San Francisco is the second most expensive city, with an average cost of pet day care of $36 and average insurance cost per month of $42.

In fact, the study suggests that six of the most expensive cities to own a pet are in California.

Out of the 50 cities, the city named “least expensive” to own a pet is Indianapolis, where the average cost of pet day care is $19, the average insurance cost per month is $31.50 and the general cost of living is comparatively low, according to the ranking.

Wichita is second on the “least expensive list,” with an average cost of pet day care of $22.67, an average insurance cost per month of $29.50 and a low overall cost of living.

Read more at GOBanking Rates

 

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