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Pets Global Celebrates Launch of Newest Products at SuperZoo

These are the Essence Limited Ingredient Recipe (LIR) and Zignature Ziggy Bars.

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(PRESS RELEASE) With pet parents seeking high-quality pet food with limited ingredients for their animal companions, Pets Global announced the official release of its newest pet food products at SuperZoo in Las Vegas: Essence Limited Ingredient Recipe (LIR) and Zignature Ziggy Bars.

Essence Limited Ingredient Recipe (LIR) was created in response to pet parents seeking a high-quality formula for their pets. With options available for both dogs and cats, Essence recipes contain 85%+ animal protein ingredients and are free of legumes, potatoes and gluten. In addition to Essence LIR, Pets Global officially launched Zignature’s Ziggy Bars to complement the brand’s existing line of high-quality dog food.

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“SuperZoo 2019 was a success and we were excited to hear the positive feedback received by our independent retail partners about our latest products being offered to dogs and cats,” said Jeff Valdez, customer service manager of Pets Global. “We look forward to receiving more feedback as pet parents learn more about Essence and our Zignature Ziggy Bars in the near future.”

SuperZoo also held several workshops and seminars to benefit brands and retailers in the pet industry. Topics ranged from how to successfully utilize social media to grow your business to information about pet nutrition. With the release of the recent FDA study that discussed Canine Dilated Cardiomyopathy (DCM), Dana Brooks, President and CEO of the Pet Food Institute, hosted a seminar about DCM, allowing retailers and brands to ask their burning questions about the complicated disease.

In the seminar, Brooks discussed the FDA findings and shared the institute’s stand on the issue, including expressing its concern to the FDA about releasing the study to the public prior to knowing the root cause of DCM.

“The Pet Food Institute cautioned the FDA’s stand last year and multiple times since, that by casting a broad net such as grain free without certainly of the cause or scientific nutritional evidence would be very confusing to pet parents and would cause wide spread concern and it would create disruption to pet food makers,” said Brooks during her presentation. “This is a complicated issue that has to be talked about accurately, not only because it’s important but because it matters to us in the pet parent community, the people who buy our products and the pets they love.”

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In addition to her presentation, Brooks encouraged the audience to visit the Pet Food Institute’s Q&A page on its website. The site highlights many questions from pet retailers and pet parents including:

  • Is grain-free pet food safe for my pet?
  • Should I change what I am feeding my dog?
  • Should I avoid certain ingredients or grain-free formulas as a whole?
  • Should I be concerned if my pet’s food contains one of the ingredients mentioned by the FDA?
  • Are pet food ingredients safe?

According to the Pet Food Institute DCM Q&A page, there is no need for pet parents change their dogs’ diet if feeding a grain-free pet food, based on the available information. “Millions of dogs eat and are thriving on grain-free dog food. FDA’s investigation focuses on certain ingredients that figure more prominently in some pet food products labeled as grain free, including legumes like peas or lentils, other legume seeds, and potatoes. FDA has not identified any established link between certain ingredients and incidents of DCM.”

For more information about the Pet Food Institute Q&A on DCM, please visit: https://www.petfoodinstitute.org/pet-food-matters/dcm/dcm-q-and-a/

pets-global.com, zignature.com, fussiecat.com, essencepetfoods.com

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Pet Sustainability Coalition

Pet Sustainability Coalition Presents: Critical Sustainability Strategies for Retailers

This webinar, held on November 7, 2019, is the second in a series from PSC discussing how retailers can establish sustainable practices in their business. Moderated by PSC’s Andrea Czobor, the webinar unveils data behind the increasing consumer demand for sustainable products, what retailers have to gain from connecting with these purpose driven consumers, and a new PSC program that makes finding these products easier for retailers.

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Press Releases

Vital Essentials Selects Western Canada Distributor

Avafina Pet Products will market, sell and support Western Canada to more than 400 independent pet retailers and pet chain stores.

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(PRESS RELEASE) Vital Essentials announced its partnership with Avafina Pet Products, a leading importer and distributor of pet supplies and accessories. Avafina Pet Products will market, sell and support Western Canada to more than 400 independent pet retailers and pet chain stores.

“Avafina has been a leading ‘natural pet product’ distributor in Western Canada for nearly 10 years. The Vital Essentials line is a perfect fit for our high-end product mix and we are thrilled to be representing this terrific brand! Avafina has high growth expectations for 2020 and we know that Vital Essentials will be a key partner in this growth,” shared Michael Harrison, Avafina VP of sales and operations.

Vital Essentials, headquartered in Green Bay, WI, is a premiere brand in the raw pet food category that includes innovative and unique products to pet parents worldwide. Avafina Pet Products will be offering Canadian Independent Pet Retailers the full line of Vital Essentials freeze-dried treats, toppers, food and RAW BAR. Most recently, the VE RAW BAR was honored with the Pet Business 2019 Industry Recognition Award in the Merchandising Displays category. The one-of-a-kind display, along with Vital Essentials’ other innovative pet foods and treats will now be available to even more pets.

“Avafina’s commitment to the health and well-being of pets is perfectly aligned with our mission to provide all pets with access to the finest food (and treats) available. As we continue to grow our brands throughout international markets, Avafina’s dedication to delivering high quality and reliable service ensures our current standard of service will be provided to customers in these new markets,” stated Melissa Olson, VP of sales and marketing.

veraw.com

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Press Releases

Pet Sustainability Coalition Announces Partnership with Petfood Industry Magazine

This is to increase access to PSC’s tools and expand awareness throughout the global pet food processing industry.

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(PRESS RELEASE) The Pet Sustainability Coalition and WATT Global Media’s Petfood Industry have announced a partnership to increase access to PSC’s tools and expand awareness throughout the global pet food processing industry.

Since its founding in 2013 PSC has been steadily building a toolkit full of resources, templates, and case-studies coupled with ongoing educational webinars and events. Sustainability is one of the fastest growing topics in the pet industry and PSC leads in topics like sustainable proteins and packaging as well as other compelling business-smart sustainability strategies like employee engagement programs and consumer demand for sustainability.

“Petfood Industry will leverage its global magazine, digital, online and live event platforms to educate and inform our readers about critical sustainability topics affecting pet food production. PSC is the industry’s leader in sustainability, and we are honored to kick off this partnership in 2020,” said Steve Akins, executive vice president Global Petfood & Events, and publisher of Petfood Industry magazine. Petfood professionals throughout the world can expect regular content from PSC as well as a strong presence at Petfood Forum 2020 in Kansas City, MO, April 27-29.

From day one, the Pet Sustainability Coalition has maintained an open model, choosing not to lock any of its content or tools and instead sharing as much information as possible through its own platform but also among its members. PSC’s media partnerships are no exception to the rule.

“Our industry has incredible media groups that have built loyal audiences for decades. Platforms like Petfood Industry are critical avenues to share our educational content and tools particularly with our increased focus on sustainable proteins and packaging,” said Caitlyn Dudas, executive director of PSC.

petsustainability.org, petfoodindustry.com

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Press Releases

BAYDOG Releases 2 New Canine Lifejackets

They will be at booth 1015 at Global Pet Expo in February.

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(PRESS RELEASE) The Chesapeake Bay Dog Company has released its newest product, the Monterey Bay Canine Lifejacket. The Monterey Bay will be in stores by April 1 and will feature an upgraded Offshore variant made specifically for boaters.

Company founder and CEO Barton O’Brien stated, “We live in Annapolis, MD, the sailing capital of the U.S., and every sailboat we see has a dog onboard. We surveyed the market for dog lifejackets and realized there really wasn’t anything out there made specifically for boaters. So after we developed the Monterey Bay (which took us a year), we went back to the drawing board and worked with experienced boaters to create the enhanced Monterey Bay Offshore. This variant has features that increase survivability in rough waters no matter how far you are away from the shore.”

The Monterey Bay has been designed for any adventure, from a day at lake swimming or jumping off a dock, to boating on the open ocean. Both designs offer exceptional floatation and comfort with full chest and torso support which lift the dog from below and avoid the typical nylon straps cutting into the dog’s tender underside. Also, both models are ergonomically designed to allow for a dog’s natural swimming motion.

The Monterey Bay is loaded with features, such as 600 denier UV-coated nylon, saltwater-resistant hardware, 360 visibility reflective trim, large hook-and-loop panels and buckles to ensure a secure fit, and an expandable neck collar similar to human personal flotation devices.

The enhanced Monterey Bay Offshore model has additional safety features that make it the perfect choice for boaters. Strategically placed outboard pontoons will roll a dog upright in the roughest sea conditions, and extra floatation on the chin / chest area ensure the dog’s head stays above water for increased survivability. The larger sizes have a second handle on the back to aid lifting a dog back aboard.

BAYDOG will display the Monterey Bay Lifejacket at booth 1015 at Global Pet Expo in February, along with the debut of several complementary water toys. The lifejacket will come in two colors: hi visibility Nautical Yellow and Blaze Orange, and is offered in five sizes.

baydog.com

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