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Pets Global Launches New Pet Food Line

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(PRESS RELEASE) With more pet parents seeking high-quality pet food at an affordable price, Pets Global has announced the launch of its newest pet food product line: inception.

Available in four dog food recipes and three cat food recipes, inception is free of corn, potato, legumes, wheat and soy. It contains at least 70 percent animal and fish proteins, bound with healthy ingredients such as oats, millet and milo.

In addition to being a nutritious pet food, the inception dog food line also comes with a matching wet formula option that is high in protein, nutritious, and with the additional benefit of having no guar gum, no carrageenan gum, no xanthan gum, and no locust bean gum. Ingredients included in the inception formulas are sourced from around the world to ensure pets are receiving the very best ingredients that pet parents seek in nutritious pet food today.

“Our customers have a wide variety of needs they expect to be met when it comes to their pet’s nutrition,” said Jeff Valdez, customer service manager of Pets Global. “Creating the inception pet food line is our answer to what our valued customers have been requesting for a very long time — great product at a great price, starting at $8.99 for a 4-pound bag.”

Inception is now available in select independent brick-and-mortar retail partners nationwide and Amazon.

inceptionpetfoods.com

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Pet Sustainability Coalition

Pet Sustainability Coalition Presents: Critical Sustainability Strategies for Retailers

This webinar, held on November 7, 2019, is the second in a series from PSC discussing how retailers can establish sustainable practices in their business. Moderated by PSC’s Andrea Czobor, the webinar unveils data behind the increasing consumer demand for sustainable products, what retailers have to gain from connecting with these purpose driven consumers, and a new PSC program that makes finding these products easier for retailers.

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NutriSource Pet Foods Funds Hospital’s First Ever Facility Dog

Rocket went through years of advanced, specialized training allowing him to be present during medical procedures.

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(PRESS RELEASE) At M Health Fairview University of Minnesota Masonic Children’s Hospital in Minneapolis, young patients met the hospital’s newest staff member who will to help them take medicine, relax during anxious moments, encourage them to walk after surgery and offer support and affection during medical procedures.

Rocket, presented by NutriSource is a golden retriever and the first and only full-time facility dog to join the team at M Health Fairview University of Minnesota Masonic Children’s Hospital.

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Rocket will help support children and families during hospitalizations and clinic visits. Rocket was formally introduced to the hospital during a short program on Dec. 5. The staff position was made possible by community support and a generous gift of $250,000 from NutriSource Pet Foods.

Chase Rasmussen and Tina (Nelson) Rasmussen of Nutrisource Pet Foods, Chris Lemme and Anna Dressel of M Health Fairview University of Minnesota Masonic — something other therapy dogs visiting the hospital are not able to do.

“There is nothing more important than the health and well-being of our children. The bond between pets and kids is extra special,” said KLN Family Brands President Charlie Nelson. “In addition to our mission to provide nutritious and healthy food for our four-legged family members, we are proud to support the great work at M Health Fairview University of Minnesota Masonic Children’s Hospital by funding the Nutrisource Facility Dog Program.”

“We want to extend a huge thank you to KLN Family Brands for their generosity and support to help launch the Nutrisource Facility Dog Program at M Health Fairview University of Minnesota Masonic Children’s Hospital,” said Anna Dressel, Child Life Coordinator – Facility Dog Program at the hospital. “Rocket has only been at the hospital for a total of seven days yet he has already had a huge impact on patients, families and staff.”

Based in Perham, MN, NutriSource produces dry dog and cat food kibble along with semi-moist pet treats. The family owned and operated company was founded in 1964 by Darrell “Tuffy” Nelson and his son, current CEO Kenny Nelson. The company recently completed a $35 million grinding, mixing and storage bin expansion as well as an $18 million investment in a fourth extruder adding 50,000 additional annual tons of capacity. By the end of 2020, a new state-of-the-art $65 million dog and cat treat manufacturing facility will be up and running in Delano, MN as their manufacturing footprint continues to grow.”

klnfamilybrands.com, mhealth.org/childrens

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Pet Parade App Now Offers Coupons

It’s a mobile online solution to drive new in-store customer traffic.

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(PRESS RELEASE) Good Boy Studios, a global marketing technology company devoted to the pet space, recently announced the launch of the Pet Parade Mobile Plus Marketing Program, a mobile online solution to drive new in-store customer traffic. Through this service, Good Boy Studios adds to its suite of digital marketing tools for its social media app, Pet Parade. Catering to Pet Parade’s pet-owner-only audience, this unique sharing and shopping platform engages millions of pet parents as they celebrate the love of their pets.

With the Pet Parade Platform, brand partners can sponsor pet-focused lifestyle categories on Pet Parade and offer exclusive online discounts and savings to Pet Parade’s audience of millions of targeted pet owners. And now, with the introduction of the Pet Parade Mobile Plus features, pet marketers can offer mobile coupons and rebates that are instantly redeemable at local specialty pet stores, regional chains, or national retailers.

“We’re extremely excited to offer this new marketing program for our brand partners to drive traffic to their retail partners which remains their number one priority and biggest sales channel,” commented Viva Chu, CEO and co-founder of Good Boy Studios. “With the launch of our Mobile Plus Solution, we are solving the dreaded paper trail of traditional print out coupons for both our brand and retail partners. With these new features, Pet Paraders will save instantly at their favorite local pet store by unlocking coupons and scanning receipts with the Pet Parade mobile app.”

The Pet Parade Mobile Plus Platform takes care of all the details, including targeted mobile coupon distribution, tracking redemption rates, and reimbursements made directly to the consumer or participating retail partners. In addition to driving new customers to visit their local, regional or national retailer, the Pet Parade Mobile Plus Platform enables real-time mobile feedback on their purchase and retail store experience.

goodboystudios.com, parade.pet

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Cat Writers Conference Looking for Speakers

Event will take place in Woodbridge, NJ, July 16-18, 2020.

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(PRESS RELEASE) The Cat Writers’ Association announced its call for speakers for its 26th annual conference and awards banquet at the APA Hotel in Woodbridge, NJ, July 16-18, 2020.

The association is looking for industry leaders, motivators and creative talents to present dynamic and educational sessions. CWA is seeking proposals for sessions, workshops and panels that will inspire, motivate and empower attendees. Proposals are accepted for various forms of written, visual and audio media platforms to further all stages of their careers and business development. Emphasis will be put on speakers who may have not spoken at a CWA conference before, or those with new content.

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Examples of topics, include but are not limited to: how to pitch agents and editors, making career moves that lead to increased income, publishing in all its aspects (print and e-books, magazines, online, etc.), grammar tips, editing skills, social media growth and development, tips on column, anthology, or fiction writing and back-to-basics skill workshops.

Proposals will also be welcomed on topics such as: smartphone photography and videography, workshops on how to use photo editing and digital design programs for social media platforms, effective podcast or public speaking, using humor to educate, communicating with cat-speak and casual language and more.

CWA is an organization devoted to sharing positive and relevant communications and information about anything cat-related to the general public; sessions do not have to specifically pertain to cats. CWA welcomes a variety of sessions, some of them cat-centric in nature, but for the most part, sessions should be able to stand on their own, educating and informing in a general sense.

The CWA is a nonprofit organization and is unable to offer monetary compensation for travel or presenting. Speakers receive a ticket to the full conference venue as well as one-night hotel room accommodations at the host hotel. The deadline is Jan. 31, 2020.

catwriters.com

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