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Pets Global Pledges Support to Organizations

It’s pledging to support more than 15 organizations.

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(PRESS RELEASE) Pet food company Pets Global has continued to demonstrate its commitment to animals in need year after year by donating to impactful organizations nationwide. This year, the parent company of Zignature, Fussie Cat and Essence has taken its commitment even further by pledging to support more than 15 organizations — ranging from shelters and rescues to police stations and patrol dogs — across the U.S. requesting food, supplies or monetary donations.

“Our brand was founded as an animal wellness company, and the well-being of all animals starts with building a healthy foundation,” said Daniel Hereford, president for Pets Global. “We formulate our food using the highest-quality ingredients and trust that with our food, these pets are receiving the best possible nutrition to help them live longer and healthier lives. We’re proud to be able to dedicate time and resources to worthy causes in need of support and look forward to our continued involvement in the future.”

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Earlier this year, Pets Global celebrated successful campaigns with the National Search Dog Foundation, Bark N’ Blue Foundation and Rocky Mountain Lab Rescue — organizing fundraising events to raise money towards their various causes and donating bags of Zignature and Essence dog foods to help reduce some of the costs associated with what is often greatest expense for these organizations — their food.

Pets Global is also partnering with Paws For Life K9 Rescue Prison Program throughout California where they will be providing food to rescue dogs who are successfully being rehabilitated by prison inmates and given the opportunity to be adopted by new families.

Most recently, Pets Global collaborated with Family Pet Food Center and the Green Bay Police Department to raise funds for Pyro, a 2 ½-year-old Belgian Malinois with the Green Bay Police Department K-9 Unit, who was injured in the line of duty. The funds that Pets Global raised during the event went towards Pyro’s medical bills and to fund the supplies and training of future police dogs. Since the event in April, Pyro is back on the job — continuing to serve and protect the Green Bay community.

“It’s feel-good stories like Pyro’s that make our charitable contributions so worthwhile,” said Hereford. “Pyro, and countless animals like him, are the sole inspiration behind our company. They provide us with unconditional love and support, and at Pets Global, we are working every day to return the favor.”

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Among the various other fundraiser’s Pets Global will be hosting throughout the remainder of the year, upcoming initiatives include Fussie Cat partnering with the Michelson Found Animals Foundation to raise money for the large influx of kittens coming into their shelter through their “Kitten-Tail-a-Thon.” For more information on how you can donate, please visit http://bit.ly/KittenTailaThon.

Zignature is also partnering with pet retailer EarthWise Pet Supply in Conroe, TX and the Veterans Assistance Dogs of Texas to raise money for the training of a service dog needed for a military veteran. The fundraiser is also being held in conjunction with the one-year anniversary of EarthWise Pet Supply, which will be celebrated on Saturday, August 3. For more information on how you can donate to the Veterans Assistance Dogs of Texas, please visit https://www.vadogs.org/donate, and for more information on the anniversary of EarthWise Pet Supply, visit http://bit.ly/EarthWisePet.

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Groom South Competitions Announce New Ownership, Expansion Plans

It’s now owned and operated by Chuck Simons of Groomers Helper.

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(PRESS RELEASE) Groom South, now owned and operated by Chuck Simons of Groomers Helper, has a new date and location for 2019. This GroomTeam USA-sanctioned competition will be held at the Showboat Hotel in Atlantic City, NJ, on Nov. 18-19.

This introductory contest will have one division, open to all competitors. The four GroomTeam USA sanctioned classes, Hand Stripping, Spaniels & Setters, Poodles and Purebred Scissoring will adhere to GroomTeam USA Open division rules and will be eligible for point-earning opportunities.

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Check-in for the competition is Nov. 17 at 4pm. Room rates at The Showboat in Atlantic City start at $65 per night.

Groom South will also offer Best in Show and Best All Around Groomer awards. Internationally renowned contest judge Christina Pawlosky will judge all classes.

Simons is pleased to have the opportunity to retain the GroomTeam USA sanctioned status of Groom South 2019 and looks at this show as a launching pad for his significantly larger event in 2020, Groom South Florida.

Groom South Florida, planned for May 2020, will cater to groomers from the USA, Canada, Central and South America and overseas. The culturally rich location for this South Florida event, as well as translations in English, Spanish and Portuguese, will assure participation from all corners of the Americas and abroad.

Simons is the inventor of the Groomers Helper Safety & Positioning System and owner of The Pet Salon in Margate, NJ, along with his wife, Beth, NCMG. Simons has won The Cardinal Crystal Achievement Award for “Outstanding Contribution to the Industry,” as well as The Barkleigh Honors Award for “Outstanding Contribution to the Industry,” along with multiple additional industry trade awards.

ask@groomsouthjersey.com, groomershelper.com/Groom-South.

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SuperZoo Participants Topped 21,000

The event showcased emerging trends and innovations.

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(PRESS RELEASE) SuperZoo, produced by World Pet Association, opened its doors to host the pet product community in August in Las Vegas, NV. The largest North American pet product marketplace welcomed over 21,000 participants and unveiled new show features including the SuperZoo Investor Hub and the freshly enhanced New Product Showcase as the pet sector continues to soar financially with intense investor interest.

Amidst a thriving trade show floor, WPA president Jacinthe Moreau unveiled its new logo to consumer and trade press as part of the association’s larger rebranding efforts ensuring its leadership position within the global pet retail community. “The WPA rebrand goes far beyond a new logo and operational focus. It’s about the association’s leadership evaluating what the industry and our members need in order to grow and thrive in a competitive, ever-changing marketplace,” said Moreau. The brand and association offerings will ensure that retailers are being supported and well served with a focus on business, innovation, technology and experiential marketing. The association will focus its efforts around four key pillars: producing world-class trade and consumer shows and events; providing industry action and leadership; supporting retail with business services and value-added resources; and giving back through community good works.

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“It’s always wonderful to reunite with this dynamic, passionate community for a week of celebration, product discovery, learning and networking,” said Moreau. “The health and growth of the industry is apparent as we welcome both new and returning pet retailers, groomers and manufacturers to the show each year. WPA’s mission continues to be focused on growing and supporting our community and serving as a catalyst for meaningful collaboration and advancement of the industry. With this as our guiding principle, we were thrilled to provide attendees with relevant, leading-edge education sessions, an unprecedented opportunity to discover innovative product offerings and value-added peer-to-peer networking.”

With its New Product Showcase and emphasis on cutting-edge innovation and entrepreneurialism, WPA and SuperZoo look to the future as their members push the pet sector to new heights and profitability. Industry analysis shows that it’s a boom time for pets with 50% sector growth over the next five years with overall spending expected to reach $100 billion in that time-frame. In recognition of this explosive time for pet care, SuperZoo 2019 introduced the Investor Hub, which served as a gathering place for finance and private equity funds to engage with companies, entrepreneurs, and product developers looking for capital investment. This destination created a pipeline of innovative pet product discovery and development and opened the door to partnerships and acquisition opportunities with leading industry investors including Leap Ventures, Purina Innovation and Factory LLC.

Leap Ventures, a joint collaboration between the Michelson Foundation, Kinship and a Mars Petcare subsidiary, anchored the showcase with a Shark Tank style pitch competition looking for the next great consumer pet care product. The inaugural winner was Teef for their innovative dental care product for dogs. They took home a $15,000 prize and keen interest from Leap’s Studio division, which helps incubate start-ups like Teef for major growth. Asad Butt, Director of Business Development for Leap, thought SuperZoo was the obvious choice to launch this new effort. “The mix of industry experts, innovators, investors, and of course, pet retailers, provided the perfect audience for us to help startups showcase how they’re making a better world for pets.”

SuperZoo 2019 show highlights included:

  • Nearly 1,200 exhibitors showcasing innovative products and emerging trends, including 800 new products launched in SuperZoo’s New Product Showcase.
  • Record numbers of attendees enjoyed more than 100 hours of education and learning throughout the show, covering the full spectrum of relevant topics and best and next practices, including core business, grooming trends and techniques, animal wellness and pet boarding services.
  • SuperZoo had a record-setting day at Show Floor Talks. Communicating Pet Nutrition and CBD & Hemp Legislation were the most highly attended.
  • Over 2,000 SuperZoo participants mixed, mingled and enjoyed the sounds of R.E.O. Speedwagon at the famous House of Blues sponsored by Pet Releaf.
  • Richard Thompson, Factory Founder and creator of Fresh Pets, spoke to a capacity crowd announcing the company’s intent to acquire new businesses leads by dynamic entrepreneurs. Fresh Pets raised $250 Million for this express purpose. Over the course of three days, the Investor Hub was a hive of activity serving as WPA’s “TED for Pets,” as one industry insider noted, with panels on investment, start-ups and businesses.
  • The world stage for grooming competitions awarded more than $49,500 in prize money and equipment. Local dogs rescue organization, Rescue Rodeo, provided adoptable pets to be groomed as part of the grooming competitions.
  • Pet Yoga provided an engaging and interactive experience with the added opportunity to relax and breathe with passionate pet industry professionals.

SuperZoo also celebrated several contest winners, including:

  • New Product Showcase Award Winners featuring new award categories: Innovation, New Nutrition Product, Technology, Shelf Appeal, Lifestyle, Point of Purchase, and Humanized Pet Product. For the full list, visit https://superzoo.org/2019-nps-winners/
  • Tom McLaughlin Super Jackpot Winner: Azareth Cantu
  • Grooming Contest Winners full list: https://superzoo.org/grooming-contests-winners/

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P.L.A.Y. Recognized as a “Best For The World” B Corporation

The company honored in Changemakers and Governance categories.

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(PRESS RELEASE) P.L.A.Y. (Pet Lifestyle and You) a Certified B Corporation, has been recognized in the 2019 Best For The World: Changemaker and Governance categories. P.L.A.Y. earned this honor because of their overall mission, ethics, accountability, and transparency, as well as commitment to using Business as a Force for Good. B Corps that earn the designation as a “Changemaker” set a gold standard for managing and improving their business’ social and environmental impact over time. Ranking in the top 10 percent of all B Corps for their governance impact, P.L.A.Y. has also been recognized for their significant positive impact in their innovative governance structures to protect the mission of their business.

Best For The World recognition is administered by B Lab, the global nonprofit that certifies and supports Certified B Corporations, which are for-profit companies dedicated to using business as a force for good. Today there are 3,000 Certified B Corporations across 64 countries and 150 industries, unified by one common goal: to redefine success in business. B Corps meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corp Certification doesn’t just evaluate a product or service, it assesses the overall positive impact of the company that stands behind it — like P.L.A.Y. Using the B Impact Assessment, B Lab evaluates how a company’s operations and business model impact its workers, community, environment, and customers. To achieve the B Corp Certification, a company must achieve a score of at least 80 points on the assessment.

“We are incredibly proud and honored to receive this recognition,” says Will Chen, CEO and co-founder of P.L.A.Y. “Eight years ago, we dreamt of creating a company that not only met the needs of modern pet parents, but that also would change the world one dog bed at a time. This honor shows that we are truly meeting our mission to make things better for pets, people and the planet through using business as a force for good. But, none of this would be possible without our loyal fans. Whether it’s our 4 million plastic bottles saved, our thousands of beds donated to shelters in need, or our giving back partnerships with wildlife funds around the world — none of that would matter without those who have supported P.L.A.Y. from the beginning.”

1,000 B Corps from 44 countries were named to the 2019 Best For The World lists, including Patagonia, Beautycounter, Dr. Bronner’s, TOMS, Seventh Generation, and Greyston Bakery. The 2019 Best For The World honorees are determined based on the verified B Impact Assessments of Certified B Corporations. The full lists are available on bcorporation.net.

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