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PETS+ Honored as One of the World’s Top 10 Business-to-Business Publications

February 2018 issue was honored in the 2019 Tabbie Awards.




The February 2018 edition was named one of the top 10 business-to-business magazines worldwide in the 2019 TABPI Awards.

MONTCLAIR, NJ (July 22, 2019) — PETS+ was honored as one of the top 10 publications in business-to-business publishing, while winning two other honors, in the 2019 Tabbie Awards, organized by Trade Association Business Publications International (TABPI).

PETS+ earned 10th place in the competition’s premier category, “Best Single Issue,” for its February 2018 issue.

Pamela Mitchell of PETS+ also earned a 7th place finish in the “Best Feature Article” category for her story, “The Super 8“, a feature that revealed the heroic, secret alter-egos of pet professionals.

The magazine also won a bronze award for digital imagery on the front cover of its February 2018 edition. The cover design came from Mar Jefferson Go, using a photograph from Tom Myers of Bundle of Paws Photography.

SmartWork Media also earned four other awards for its jewelry and eyecare publications, with INSTORE earning three nods and INVISION one. The seven awards bring the company’s total since 2004 to 142, making SmartWork Media one of the most highly decorated publishers, per title, in the world.

“We were pleased to see all three of our publications honored in this year’s Tabbies,” said Matthijs Braakman, SmartWork Media publisher and CEO. “We appreciate the confirmation that we are serving readers in the jewelry, eyecare and pets businesses what are truly some of the world’s best editorial products.”


See the company’s full list of awards here.

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ABOUT SMARTWORK MEDIA: SmartWork Media is dedicated to the idea that business media should strive to inform, excite and inspire business readers, and that a good business magazine can (and should) have the energy and compulsive readability of a top consumer publication.

ABOUT THE TABBIE AWARDS: Organized by Cleveland, OH-based Trade Association Business Publications International (TABPI), The Tabbie Awards recognize excellence in trade, association and business publications. The editorial and design competition takes place each year.

Since launching in 2017, PETS+ has won 16 major international journalism awards for its publication and website. Contact PETS+'s editors at



Pet Sustainability Coalition

Pet Sustainability Coalition Presents: Critical Sustainability Strategies for Retailers

This webinar, held on November 7, 2019, is the second in a series from PSC discussing how retailers can establish sustainable practices in their business. Moderated by PSC’s Andrea Czobor, the webinar unveils data behind the increasing consumer demand for sustainable products, what retailers have to gain from connecting with these purpose driven consumers, and a new PSC program that makes finding these products easier for retailers.

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Press Releases

SuperGravy Releases Limited Holiday Edition to Benefit Retailer Battling Cancer

Nicole’s Blush topper profits to go to Nicole Kane of Dog Day’s Delight Grooming, Retail and Rescue in Florida.




(PRESS RELEASE) Sometimes, rescuers need rescuing themselves. The true animal rescue angels among us are inspiring. These heroes personally save hundreds of dogs, cats, and other animals every day, and they usually do so at great personal expense, with no expectation of gain or glory. Nicole Kane is one of these angels, and her family owns Dog Days Delight, a grooming, doggy day care and retail store in Cape Coral, FL.

Cape Coral also happens to be the headquarters of Clear Conscience Pet, the award-winning pet nutrition company best known for its SuperGravy holistic instant pet food topper mixes.

Kane and her mom, Nancy, have personally rescued numerous dogs in the past several years. Some are placed in new homes, but the Kanes have made it their mission to save “last chance” dogs, including advanced geriatrics and those who are blind, deaf, or otherwise physically challenged. Some of these dogs have had their elderly human guardians pass away or moved into assisted living facilities. Nicole and Nancy adopt these dogs in distress and bring them into their home as family members, knowing that they will be taking care of them for the rest of their lives.

When the founders of Clear Conscience Pet learned that Nicole, who is only 41, was recently diagnosed with both breast cancer and thyroid cancer, they wanted to help their friend and fellow pet care professional. “Dog Days Delight was the first local store to support us after we moved to Cape Coral. They stocked our full line, helped us with storage space, and even allowed their store to be used as a video shoot location,” said CCP founder Anthony Bennie. “We were shocked and very concerned to hear of Nicole’s diagnosis, and we decided to use SuperGravy to raise money for her at this difficult time.”

Anthony and co-founder Amanda Malone Bennie decided to mix two SuperGravy formulas to make a limited-edition holiday season product, and the result is “Nicole’s Blush,” a blend of Arfredo white and Barkinara red. “Red and white are festive holiday colors, and pink is the color most associated with breast cancer, so this was the perfect blend. All of the dogs who have tried Nicole’s Blush have absolutely loved it,” said Amanda Bennie.

Nicole’s Blush is made with whole superfoods including Greek yogurt powder, dried chicken liver, dried veggies, kelp, and chia seed. The blush blend also features the new Clear Conscience Pet proprietary TRI-GESTIVE three-way digestive health blend of Probiotics, Prebiotics, and Digestive Enzymes along with added Taurine for carnivore heart health. This special fundraising edition SuperGravy Blush is packaged in a 21 serving size with a promotional suggested retail price of $10. All profits will go directly to Nicole. Supplies are limited, but retailers interested in selling the special edition will be offered a discount and should contact Clear Conscience Pet to arrange purchase.

Hi-Def Printing of Cape Coral also contributed to this effort by generously donating the package labels, and even the graphic artist donated his time.

“As far as we know, this is the first time a pet nutrition brand has designed a limited-edition product to raise money for an individual pet care professional in need, rather than a charity,” said Anthony. “But we decided that just as rescue angels focus on helping those who need immediate help, it makes perfect sense for us to focus this effort on helping Nicole right now when she needs it most. If this can make even a small difference as she battles her illness and fights to keep her business healthy, it is worth all of the effort.”

The product is available now at, and there will be an official launch event for Nicole’s Blush on Small Business Saturday at Dog Days Delight.

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Press Releases

West Paw Announces 2020 “Make it Montana” Winner

Emily Boehler and Toni Shelaske of Healthy Pet Products in Pennsylvania are the winners.




(PRESS RELEASE) For the past six years, Bozeman, MT-based pet product manufacturer West Paw has offered the chance to win a free trip to Montana to retailer partners who buy and resell its products. This year WEST PAW has announced Emily Boehler and Toni Shelaske of Healthy Pet Products in Pennsylvania as the 2020 Make it Montana winners.

Boehler and Shelaske won the following:

  • Airfare for two (from anywhere in the USA to Montana)
  • First rate hotel accommodations (five nights)
  • Car rental (It’s a big state, and horses take too long)
  • National Parks Pass
  • Tour of West Paw’s facility
  • Five days to explore the state

“I could not be more excited about this trip! The Healthy Pet Products team is a big fan of West Paw, especially my dog Geno. Travel is one of my passions, and I am really looking forward to exploring Montana and experiencing everything it has to offer,” says Boehler.

“This popular contest gives all of us at West Paw the opportunity to better get to know some of the wonderful people we’ve had the pleasure of working with over the years. They get to see how we make our products, our sustainable business practices, and meet the fantastic team of people that brings West Paw to life. It’s always been an impactful experience for our retailers to actually see how we do what we do,” said Spencer Williams, president and CEO of West Paw.

Each year, retailers get the opportunity to participate in Make It Montana by placing an order during a specific time period to get entered into the drawing.

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Press Releases

Sustainably Yours Offers Demo Sets for Retailers

Hands-on experience shows off the unique litter formula to consumers.




(PRESS RELEASE) Retailers looking to add a new litter to their stores or those who are already fans of Sustainably Yours can now present the product in a new, experiential way. Sustainably Yours Natural Cat Litter recently debuted demo kits designed specifically to show off the unique ingredients in the litter, as well as their unmatched clumpability, the light color and the lack of dust.

The demo kit comes stocked with a handmade wood base, two containers for litter, one water bottle, a scoop and a display explaining how to perform the clumping test. Each kit can be effortlessly displayed on any retail shelf or counter, letting interested shoppers utilize the kit themselves or making it easy for retailers to demonstrate it.

“Many consumers appreciate the opportunity to experience new products before they make that final purchasing decision,” comments Luana Francischini, marketing director at Petfive, the parent company of Sustainably Yours. “With these demo kits, they’ll be able to see with their own eyes how well our litter works and feel with their own hands the texture so they’ll know it’s the best choice for their beloved cat.”

Sustainably Yours Natural Cat Litter features only two natural biodegradable ingredients — corn and cassava — making the product 100 percent sustainable and renewable. The efficient formula clumps more firmly than other natural litters, and the light color allows pet parents to detect changes in their cat’s urine immediately. Additionally, a portion of the proceeds from each bag goes directly to the Rainforest Trust, an organization that acquires acreage in threatened rainforests worldwide to protect and sustain natural habitats.

For retailers interested in displaying a demo kit in their store, please contact

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