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Pets Now Live in 67 Million US Households — And This Key Trend Is Helping Shape the Stats

54 percent of households have a pet.

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About 54 percent of American households have a pet, according to a new report from market research firm Packaged Facts.

Households with pets total 67 million in 2019, according to the company’s new study Pet Population and Ownership Trends in the U.S: Dogs, Cats, and Other Pets, 3rd Edition.

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Podcast: Wellness Junkie “Coach Caitie” Teaches You to Care for Yourself as Well as You Care for Your Pets

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The two most popular pets, dogs and cats, live in 39 percent and 24 percent of U.S. households, respectively. One in eight households has other pets, including fish, birds, reptiles or small animals such as rabbits, hamsters or gerbils.

A key trend shaping today’s pet owner population is its increasing diversity. Compared to a decade ago, pet owners are now more likely to be a member of a multicultural population segment (28 percent in 2018 vs. 22 percent in 2008).

“Between 2008 and 2018 the increase in the number of Hispanic, African American, Asian and other multicultural pet owners was five times higher than the increase in the number of non-Hispanic white pet owners,” says Packaged Facts Research Director David Sprinkle.

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Packaged Facts reports that:

  • Hispanics have become an especially significant part of the population of pet owners. The number of Latinos owning pets increased 44 percent from 15 million in 2008 to 22 million in 2018, a growth rate vastly greater than that experienced among non-Hispanic white pet owners.
  • Although a much smaller population, the number of Asian pet owners grew at the same rate (45 percent), between 2008 and 2018.
  • During the same period, the number of African American pet owners also increased at a healthy rate (24 percent).
  • The impact of Latinos on dog or cat ownership has been especially pronounced. Over the past decade the number of Hispanic dog owners increased 59 percent. The number of Latino cat owners likewise increased 50 percent.

The report analyzes trends in the size and characteristics of the pet population and provides projections of the size of the population of dogs and cats. It includes an analysis of changes in pet ownership over the past decade and a demographic profile of the population of pet owners as well as highlights of the consumer behavior and attitudes of pet owners. The report contains separate chapters on Hispanic pet owners and Gen Z and Millennial pet owners.

Since launching in 2017, PETS+ has won 16 major international journalism awards for its publication and website. Contact PETS+'s editors at editor@petsplusmag.com.

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US Total Pet Spending Climbs to $78.6B

Growth was muted compared to the prior year.

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Total pet spending in the U.S. climbed by 1.9 percent in 2018 to reach $78.6 billion, according to the Pet Business Professor blog.

The $1.47 billion increase was well below the $9.84 billion jump seen in 2017, the blog’s John Gibbons writes.

Here’s how the market shook out by segment in 2018:

  • Food: -$2.27B (-7.3%) decrease
  • Supplies: $1.22B (+6.6%) increase
  • Veterinary: $0.56B (+2.7%) increase
  • Services: $1.95B (+28.9%) increase

A mix of factors led to the relatively muted growth.

“The FDA warning regarding grain free dog food wreaked havoc in the second half and the new tariffs on supplies flattened spending during that period,” explains. “Veterinary prices turned up again resulting in a net “no gain” in the amount purchased by consumers.”

Additionally, he said, many young adults who’d been living with their parents ended up moving out with their pets in tow.

Services segment “saved the year with a spectacular increase in spending as consumers finally responded to the convenience of significantly more outlets,” he writes.

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Purina Opens $320M Factory

Currently nearly 200 employees work at the plant.

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HARTWELL, GA — Nestlé Purina PetCare Co. recently commemorated the opening of its 21st factory in the U.S. in Hartwell, GA.

With a total investment of more than $320 million, the new Hartwell factory is Purina’s first new U.S. factory in two decades and represents Nestlé’s single largest investment in a pet care facility in the last decade in the U.S., Canada and Latin America. Currently nearly 200 employees work at the Hartwell facility, and the number will grow to 240 as new lines and other expansions at the site are completed over the next few years, the company said in a press release. Purina also operates a manufacturing facility in Fairburn, Georgia, which employs 350 people.

“Nestlé Purina is focused on delivering world-class products and is one of our key growth pillars for Nestlé,” said Laurent Freixe, Nestlé CEO for the Americas. “Purina is in a position of strength for long-term sustainable growth and this investment in Hartwell demonstrates Nestlé’s commitment to continually innovate and shape the future of pet care.”

Purina announced its investment in Hartwell in 2017 and began initial operations of a distribution center at the site in spring 2018. The company purchased a long-idled textile facility that it set out to remake and rebuild with the installation of modern equipment and technology for production of brands including Fancy Feast. The opening marks the first step in launching the Hartwell factory’s production.

“Through this investment in Hartwell, Purina is continuing to deliver science-based nutrition made to the highest standards of quality and safety that pet owners have come to trust for more than 90 years,” said Joseph Sivewright, Purina CEO. “Purina’s Hartwell team is critical to helping us deliver quality nutrition so pets can live longer, healthier lives with their owners. We’re very excited to be a part of the Hartwell community, and we’re proud of the great teamwork by everyone involved to build a world-class facility that will operate in a sustainable way.”

The Hartwell factory is using innovative water conservation and treatment methods, aims to be powered by 100 percent renewable electricity in the near future and currently sends zero waste for disposal to traditional landfills, instead utilizing composting, recycling and energy recovery, according to the release.

Purina’s investment in Hartwell also makes a significant contribution to the local economy and community. Purina has engaged with the community since work began in early 2018 by actively supporting local pet shelters and rescues, education, civic causes and hunger relief.

At the grand opening ceremony for the new factory, Purina also announced a $20,000 donation to the Northeast Georgia Council on Domestic Violence as part of its Purple Leash Project, a partnership between Purina and national non-profit RedRover.

“I am proud to congratulate Purina on the opening of their 21st U.S. factory in Hart County,” said Georgia Gov. Brian P. Kemp. “As one of the nation’s leading pet food companies, Purina’s expansion into Hartwell and continued commitment in Fairburn are creating exciting opportunities for hardworking Georgians and their families, and I am grateful for their investment in our state. I am excited to see another member of the Georgia Made family grow their operations, and I have no doubt that our top-notch workforce will ensure Purina’s continued success in the years ahead.”

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10,000 Dogs Wanted: Study Will Look at Canine Aging

It’s called the Dog Aging Project.

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(PRESS RELEASE) Everyone who loves a dog wants the animal, whether pet or work companion, to enjoy as many years as possible. Learning the whys behind the length and strength of dogs’ lifespans has become the impetus for the largest research data-gathering program of its kind, the Dog Aging Project.

The initiative is jointly operated by the University of Washington School of Medicine and the Texas A&M University College of Veterinary Medicine & Biomedical Sciences. It will create a national community of dogs, owners, veterinarians, researchers and volunteers, all working together to advance knowledge about how genes, habits and the environment influence dog aging.

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Although the project has been in its preliminary stages for a while, its full-throttle launch was announced Nov. 14 at the annual Gerontological Society of America meeting in Austin, TX. After that date, owners can nominate their canine as a candidate on the Dog Aging Project website.

Nomination involves creating a secure user portal and providing comprehensive health and lifestyle information about the dog through questionnaires and the sharing of veterinary medical records.

Dogs of every age, from puppy to senior; all sizes, from miniature to huge; male and female; neutered or not; and living in all types of locations are invited to be nominated. Healthy dogs and those with chronic illness will be considered.

“All owners who complete the nomination process will become Dog Aging Project citizen scientists and their dogs will become members of the Dog Aging Project ‘pack.’ Their information will allow us to begin carrying out important research on aging in dogs,” said one of the project’s trio of directors, biology of aging expert Daniel Promislow, professor of pathology at the University of Washington School of Medicine and a UW professor of biology.

Also leading the multi-institutional project are veterinarian Dr. Kate Creevy, associate professor of veterinary internal medicine at the Texas A&M University College of Veterinary Medicine & Biomedical Sciences, and longevity and healthspan researcher Matt Kaeberlein, a professor of pathology at the University of Washington School of Medicine. More than 40 other researchers from a variety of fields and institutions will join them in this endeavor.

“Aging is the major cause of the most common diseases, like cancer and heart problems. Dogs age more rapidly than people do and get many of our same diseases of aging, including cognitive decline,” said Kaeberlein. “They also share our living environment and have a diverse genetic makeup. This project will contribute broadly to knowledge about aging in dogs and in people.”

Over the 10-year project, scientists will gather information on the 10,000 enrolled dogs in a collaborative, open-data platform. This means that, like the Framingham Heart Study and the All of Us research program, the massive amount of data can be analyzed by scientists around the world in a variety of ways. For this study, the largest of its kind ever undertaken, the dogs will be followed throughout their lifetimes.

“We are excited to work with companion dogs in this research program. As a veterinarian, it is important to me that our work benefits dogs directly. But our work with dogs has the added value of shedding light on the human aging experience as well,” Creevy said.

The researchers emphasized that their goal is not merely to increase life expectancy; their target is not lifespan, but healthspan, which refers to the period of life spent free from disease. Improved quality of life in advanced age is a goal many people have for their dogs and for themselves.

The Dog Aging Project will have four key endeavors:

  1. New metrics of canine aging: The research team will develop tests to measure each dog’s changes in physical function as it gets older. There are such tests in older human adults, like moving from seated to standing, grip devices, or age-specific normal ranges on blood chemistry values. For dogs, however, aside from owner observations, there are few standardized assessments.
  2. Genetics of aging: Genome sequencing data from all 10,000 dogs will be integrated with health measurements and behavioral traits in comprehensive genome-wide association studies.
  3. Systems biology of aging: Scientists will look for molecular predictors of disease, decline or longevity.
  4. Medication intervention study: About 500 middle-aged dogs will be part of a trial to assess the effects of rapamycin on cognition, heart function, healthspan, and lifespan.

The project is supported by a federal grant from the National Institute on Aging at the National Institute of Health (UI19AG057337) and private donations.

The participating institutions are:

Core Research Leads

Purdue University

Princeton University

Texas A&M University

Arizona State University

Cornell University

University of Massachusetts Medical School

Broad Institute of MIT and Harvard

University of Washington College of Arts & Sciences

University of Washington School of Medicine

University of Washington School of Public Health

Fred Hutchinson Cancer Research Center

Seattle Children’s Hospital

Veterinary Schools

Texas A&M College of Veterinary Medicine

University of Georgia College of Veterinary Medicine

North Carolina State College of Veterinary Medicine

Iowa State University College of Veterinary Medicine

Colorado State University College of Veterinary Medicine and Biomedical Sciences

Oregon State University Carlson College of Veterinary Medicine

Washington State University College of Veterinary Medicine

Credit: UW Medicine

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