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SUPERZOO, which took place this year August 14-16th, was the place to go to see what’s new, what’s next and what’s important to buy and stock. And here are some of the best of the best. Click though the pages, check them out and enjoy the excitement that these beautiful new items will bring to you, your store and your customers!

HICC PET® – BOOTH 5175
PET DENTAL FINGER WIPES

The easy-to-wear Dental Wipes offer a daily solution for freshening bad breath, cleaning teeth, and reducing plaque while also soothing gum irritations. Key ingredients fermented coconut oil and baking soda. Variety of flavors and sizes.

MSRP: $15.90 – $16.99

P: (206) 228-0673
E: sales@hiccpet.com
W: hiccpet.com

HICC PET® – BOOTH 5175
PET EAR RELIEF FINGER WIPES

Say Good-bye to Stinky, Dirty Ears! Our Ear Finger Wipes are a gentle and effective solution effortlessly removing excess wax, cleaning dirt and debris, eliminating unpleasant odors, and relieving itchiness for overall ear health.

MSRP: $18.99

P: (206) 228-0673
E: sales@hiccpet.com
W: hiccpet.com

HICC PET® – BOOTH 5175
ANTIBACTERIAL PET ANAL GLAND SPRAY

Ditch the Itchy Butts! Our Antimicrobial Anal Gland Spray is crafted from Hypochlorous Acid and Deionized Water, a natural and non-irritating formula. Fast-acting, it gently prevents itchiness and infections following anal gland expression.

MSRP: $19.99

P: (206) 228-0673
E: sales@hiccpet.com
W: hiccpet.com

HOMERUNPET – BOOTH 7506
STAINLESS STEEL DOG BOWL

Highly durable stainless-steel bowl with double wall construction offering superior insulation. Dishwasher-safe, designed to hold food or water. Removable non-slip rubber ring. 32 oz and 64 oz in Navy, Black, American Flag and Paw Print.

MSRP: $24.99 – $34.99

P: (908) 892-3230
E: lopdyke@homerunpetusa.com
W: homerunpet.com

HOMERUNPET – BOOTH 7506
DRYBO PLUS

Drybo Plus: Revolutionize pet drying with spagrade efficiency. Trusted by 200K+ families. Safe with patented air system, 350W motor, quiet operation, and precise temperature control. For Cats and Small Dogs. Doubles as a pet bed.

MSRP: $449.99

P: (908) 892-3230
E: lopdyke@homerunpetusa.com
W: homerunpet.com

HOMERUNPET – BOOTH 7506
PORTABLE PET HAIR AND FUR REMOVER

The ultimate pet hair and lint roller! With a built-in transparent and spacious receptacle. Simply roll back and forth along any surface to trap fur, lint and dander. Roll once, cleans all.

MSRP: $24.99

P: (908) 892-3230
E: lopdyke@homerunpetusa.com
W: homerunpet.com

NATURE’S OWN PET CHEWS – BOOTH 1297
FLAVORED COW EARS

Simple Ingredients. Simply Delicious. Nonstaining. Made with extract. All Natural. Better than rawhide. Easily digestible.

MSRP: $2.99

P: (810) 687-2106
E: sales@bestbuybones.com
W: naturesownpetchews.com

NATURE’S OWN PET CHEWS – BOOTH 1297
DOGGY BAG VARIETY BAGS

Simple Ingredients. Simply Delicious. A variety of all natural chews for small to large dogs, puppies to seniors.

MSRP: $5.69 – $13.99

P: (810) 687-2106
E: sales@bestbuybones.com
W: naturesownpetchews.com

NATURE’S OWN PET CHEWS – BOOTH 1297
LAMB CHEWS

Simple Ingredients. Simply Delicious. Hypoallergenic. All natural. No chemicals. Lamb weasand, pizzle, ears and bones.

MSRP: $2.99 – $8.99

P: (810) 687-2106
E: sales@bestbuybones.com
W: naturesownpetchews.com

NATURE’S OWN PET CHEWS – BOOTH 1297
SMOKED BEEF BONES

Simple Ingredients. Simply Delicious. Real Wood Smoke. All natural. No chemicals. Unique bones smoked at a lower temperature for a longer time make for a heartier bone.

MSRP: $8.99 – $13.99

P: (810) 687-2106
E: sales@bestbuybones.com
W: naturesownpetchews.com

NATURE’S OWN PET CHEWS – BOOTH 1297
NOT RAWHIDE MOO CHEEKS

Simple Ingredients. Simply Delicious. Made with beef cheek. Better than rawhide. No chemicals. Easily digestible. 8 oz. bag. Good for treats or chews.

MSRP: $12.99

P: (810) 687-2106
E: sales@bestbuybones.com
W: naturesownpetchews.com

NATURE’S OWN PET CHEWS – BOOTH 1297
NOT RAWHIDE MONSTER NATURAL CHEW

Simple Ingredients. Simply Delicious. Made with beef cheek. Better than rawhide. No chemicals. Easily digestible. 8×8 inches square. Good for big chewers.

MSRP: $13.99

P: (810) 687-2106
E: sales@bestbuybones.com
W: naturesownpetchews.com

NATURAL FARM – BOOTH 1470
HYBRID BRAIDED COLLAGEN & BULLY STICKS

Two of our most beloved products unite! Experience the perfect blend of collagen sticks and bully sticks weaved into one unique chew. Lasting, enriching, and irresistible, dogs can’t wait to get their paws on them.

MSRP: $6.99 – $13.49

P: (470) 460-5882
E: orders@naturalfarmpet.com
W: naturalfarmpet.com

NATURAL FARM – BOOTH 1470
STUFFED BEEF CHEEK ROLLS

Stuffed Beef Cheek Rolls are the stuff of doggy dreams—created as a safer alternative to stuffed bones that won’t splinter, these engaging chews are bursting with flavor, longevity, and benefits. Ideal for heavy chewers.

MSRP: $7.99 – $14.99

P: (470) 460-5882
E: orders@naturalfarmpet.com
W: naturalfarmpet.com

NATURAL FARM – BOOTH 1470
SUPER COLLAGEN STICKS

Super Collagen Sticks are superbly beneficial and extra meaty, taking standard collagen sticks to the next level. Packed with protein and collagen, these all-natural chews are a favorite amongst pets and parents. Standard or Braided.

MSRP: $2.49 – $21.99

P: (470) 460-5882
E: orders@naturalfarmpet.com
W: naturalfarmpet.com

DOFU CAT – B00TH 4175
COFFEE AND BEAN LITTER

Wake up and smell coffee, not litter! The litter has decaffeinated coffee grounds for a fresher-smelling litter box. The natural formula offers outstanding odor control and clumps effectively for a low-tracking and dust-free litter.

MSRP: $16.89

P: (236) 335-7782
E: meow@dofucat.com
W: dofucat.com

DOFU CAT – B00TH 4175
CEREAL LITTER

Crafted from renewable plant fibre, the eco-friendly litter offers superior absorbency and clumping strength. The multi-grain litter ensures efficient waste removal for a dust-free environment with minimal tracking. Sustainability without compromising on performance.

MSRP: $16.89

P: (236) 335-7782
E: meow@dofucat.com
W: dofucat.com

DOFU CAT – B00TH 4175
TOFU LITTER

Dofu Cat’s 100% natural Tofu Litter is quick-clumping, almost dust-free, low tracking and stops bad smells. The sustainable litter uses renewable materials such as bean fibers from food manufacturing and other food-grade ingredients.

MSRP: $15.99 (5.5lb)/ $32.49 (13.2lb)

P: (236) 335-7782
E: meow@dofucat.com
W: dofucat.com

HAGEN GROUP – BOOTH 4225
CATIT GO NATURAL LITTER PEA HUSK / BENTONITE MIXED CLUMPING CAT LITTER

Go Natural Pea Husk Litter combined with powerful clumping properties of bentonite. The natural ingredients and cat friendly Vanilla-scented Deodorizer pearls provide a more sustainable litter box routine and 99.9 % dust free.

MSRP: $TBD

P: (800) 353-3444
E: hagendirect@rchagen.com
W: catit.com

HAGEN GROUP – BOOTH 4225
BIONIC DOG TOYS

BIONIC’s patented defensive geometry provides strength and longevity, proprietary designs, engineered to redirect and disperse incoming forces from bites and chews. Made from FDA Food Grade ingredients, rigorously tested. Available in a variety style sizes

MSRP: $8.99 – $19.99

P: (800) 353-3444
E: hagendirect@rchagen.com
W: bionicdogtoys.com

HAGEN GROUP – BOOTH 4225
FREEZE-DRIED CAT TREATS

Catit Freeze-Dried Treats, bite-sized bits of pure meat, freeze-dried fresh to preserve natural nutrients and flavors. Perfect as treats, training rewards, toppers. Low calorie, single protein limited ingredients, highly digestible without artificial additives or preservatives.

MSRP: TBD

P: (800) 353-3444
E: hagendirect@rchagen.com
W: catit.com

HAGEN GROUP – BOOTH 4225
CATIT GO NATURAL BAMBOO CLUMPING CAT LITTER

Catit Go Natural bamboo litter brings nature’s greatest power pellets to the litter box. Dust free pellets are tight clumping and highly absorbent with plant-based deodorizing and antibacterial properties. Made of 90% Upcycled renewable resource.

MSRP: TBD

P: (800) 353-3444
E: hagendirect@rchagen.com
W: catit.com

HAGEN GROUP – BOOTH 4225
ZEUS OASIS PLUS SMART WATER FOUNTAIN

The Zeus Oasis+ drinking fountain includes UV-C water clarification, triple action filter to provide clean filtered water. Wi-Fi app control allows system monitoring and customization. Available in 3 and 6L versions.

MSRP: $109.99 – $139.99

P: (800) 353-3444
E: hagendirect@rchagen.com
W: zeuszoe.com

HAGEN GROUP – BOOTH 4225
ZEUS WACKY TOYS

Zeus Wacky Toys motion activated interactive dog toys for bonding and mental enrichment. Available in 3 designs, Snake, Panda and Fish 12” long. Includes USB cable for charging, that lasts 180 movements per charge.

MSRP: $19.99 – $22.99

P: (800) 353-3444
E: hagendirect@rchagen.com
W: zeuszoe.com

APPLAWS NATURAL CAT FOOD – BOOTH 1546
FISH SELECTION MOUSSE

Applaws Fish Selection in Mousse multipack is a natural complementary pet food for adult cats made with nothing more than the ingredients listed.

MSRP: $24.99

E: hello@applaws.com
W: applaws.com/us/

APPLAWS NATURAL CAT FOOD – BOOTH 1546
NATURAL WET CAT FOOD FISH BONE BROTH WITH TUNA FILLET TOPPER

Applaws Fish Bone Broth with Tuna Fillet Topper is a 100% natural complementary pet food for adult cats, made with nothing more than the ingredients listed.

MSRP: $2.59

E: hello@applaws.com
W: applaws.com/us/

APPLAWS NATURAL CAT FOOD – BOOTH 1546
NATURAL CAT TREAT VARIETY SELECTION

Applaws Variety Selection cat treats are a 100% natural complementary pet food for adult cats made with nothing more than the ingredients listed. Comes with 1 tuna loin and 1 chicken filet.

MSRP: $3.19

E: hello@applaws.com
W: applaws.com/us/

NORTHWEST NATURALS – BOOTH 3749
RAW REWARD FROZEN TREATS

Pets love the taste of NWN Frozen Treats because they are individually quick frozen to lock in the aroma, texture and freshness they crave. Pet parents love these nutrient dense treats for a healthy pet.

MSRP: $12.99 (Beef & Pork Liver) $10.99 (Chicken Hearts)

P: 503-517-9800
E: info@nw-naturals.net
W: nw-naturals.com

CANOPHERA – BOOTH 4075
CANOPHERA SHEEP HORNS FOR DOGS

CANOPHERA’s Sheep Horns for Dogs are 100% all-natural and help relieve stress. Delicious, high-protein horns promotes healthy, shiny coats and dental cleaning. Available in 5 sizes (XS to XL) for dogs 6 months and up.

MSRP: $6.99 – $24.99

E: usa-orders@canophera.com
W: canophera.com

SKOUT’S HONOR – BOOTH 3939
ADVANCED DENTAL DROPS

Advanced Dental Drops are proven to freshen breath fast, while helping to reduce plaque and tartar at the source. Advanced Formula for targeting specific problem areas. Spray-free pump makes it easy to apply, without startling sensitive pets. Odorless. Flavorless.

MSRP: $19.99

P: (877) 805-0399
E: services@skoutshonor.com
W: skoutshonor.com

UPROOT CLEAN™ – BOOTH 7269
UPROOT CLEANER MINI™

The Uproot Cleaner Mini™ is the ultimate patented tool to remove lint and pet hair while on-the-go, or from small hard-to-reach crevices around the house and in the car!

MSRP: $10.99

E: wholesale@uprootclean.com
W: uprootclean.com/wholesale

UPROOT CLEAN™ – BOOTH 7269
UPROOT CLEANER PRO™

The Uproot Cleaner Pro™ is our #1 ALL TIME BEST SELLER because it is the ultimate tool to remove lint/pet hair from everything ranging from carpets, rugs, clothes, furniture, bedding, backpacks, and more.

MSRP: $16.99

E: wholesale@uprootclean.com
W: uprootclean.com/wholesale

UPROOT CLEAN™ – BOOTH 7269
UPROOT CLEANER MAX™

The Uproot Cleaner Max™ is for multi-pet households or homes with heavy shedding breeds since it is 2x the size of the Pro, it MAX-imizes pet hair cleaning efficiency around the house!

MSRP: $29.99

E: wholesale@uprootclean.com
W: uprootclean.com/wholesale

UPROOT CLEAN™ – BOOTH 7269
UPROOT CLEANER XTRA™

The Uproot Cleaner Xtra™ is our wildly popular patented broom-sized cleaner: the long sturdy handle means no bending over! Perfect for homes with wall-to-wall carpeting, carpeted stairs, or for large area rugs and runners!

MSRP: $49.99

E: wholesale@uprootclean.com
W: uprootclean.com/wholesale

UPROOT CLEAN™ – BOOTH 7269
UPROOT CAT & DOG DESHEDDER™

Gentle yet effective, and designed specifically for medium and long-haired pets. Unique, soft claw-like teeth effortlessly detangle and remove loose hair, ensuring a comfortable grooming experience, a cleaner home and a pet’s coat healthier.

MSRP: $19.99

E: wholesale@uprootclean.com
W: uprootclean.com/wholesale

UPROOT CLEAN™ – BOOTH 7269
UPROOT 7-1 VACUUM POWERED GROOMING KIT™

Best-In-Show winner at Global Pet Expo 2024! Say goodbye to hassle and mess with this all-inclusive tool that effortlessly handles brushing, detangling, deshedding, trimming, cleaning, drying, and vacuuming – all in one seamless experience.

MSRP: $179.99

E: wholesale@uprootclean.com
W: uprootclean.com/wholesale

PETBEING – BOOTH 6363
STICK A DAY

Each stick includes seven supplements to support city pet health. Includes seven (7) sticks – one for every day of the week. For both dogs & cats. Stick A Day – Purpose in Every Bite.

MSRP: $4.99

E: john@petbeing.us
W: petbeing.us

WELLNESS PET COMPANY – BOOTH 3931
WELLNESS APPETIZING ENTREES

Nine crave-worthy complete and balanced recipes for adult cats. Mix & Match to find their favorite mouthwatering real meat recipes in shredded, mousse and flaked forms.

MSRP: $1.19

P: (800) 225-0904
E: care@wellnesspet.com
W: wellnesspetfood.com

ROAM PETS – BOOTH 4825
ROAM OSTRICH, WILD BOAR AND VENISON EXOTIC TOPPERS

ROAM Exotic Toppers for Dogs: Elevate mealtime with sustainable novel proteins, offering unique flavors and essential nutrients not found in repackaged kibble. A premium addition to dog’s diet, crafted for palatability and vitality.

MSRP: $9.99

P: (732) 414-6456
E: staci@roampets.com
W: roampets.com

INABA FOODS (USA) INC. – BOOTH 5225
CHURU POP’N SERVE CAT TREATS

Beloved Churu now in a hydrating, soft jelly with shreds of premium protein like real chicken and wild-caught tuna. Serve as is or as a meal topper. High in moisture. Contains Vitamin E and Taurine.

MSRP: $2.99

P: (310) 818-2270
E: info@inabausa.com
W: inababfoods.com

PETCUREAN – BOOTH 1358
NOW FRESH GOOD GRAVY ADULT SALMON RECIPE WITH ANCIENT GRAINS FOR DOGS

One kibble, two ways! All-new Now Fresh Good Gravy Adult Salmon Recipe with Ancient Grains features 100% fresh fish and can be served dry or mixed with water for a delicious, hydrating bone broth gravy.

MSRP: $21.99 – $87.99

P: (833) 662-4170
E: info@petcurean.com
W: nowfresh.com

NATURE’S ANIMALS – BOOTH 2378
ORIGINAL BAKERY BISCUITS

USA-made from our family bakery! We hand-make our crunchy treats with a passion for healthy snacking. Simple recipe, just a few wholesome ingredients in 4 drool worthy flavors! The perfect reward for pups!

MSRP: $1.29 – $1.49 per biscuit

P: (800) DOG-BONE
E: retailer@naturesanimals.com
W: naturesanimals.com

FOUR LEAF ROVER – 4881
PROTECT – SOIL-BASED PROBIOTICS

Support a healthy gut and help detoxify from everyday toxins and heavy metals with this scientific blend of soil-based probiotics, whole-food prebiotics and clays. Veterinarian formulated.

MSRP: $29.99

P: (833) 477-6887
E: wholesale@fourleafrover.com
W: fourleafrover.com

FOUR LEAF ROVER – 4881
HARMONY – SEASONAL ALLERGY SUPPORT

Healthy skin from the inside out! Harmony is a natural blend of organic herbs for a normal histamine response and naturally healthy skin. Veterinarian formulated.

MSRP: $29.99

P: (833) 477-6887
E: wholesale@fourleafrover.com
W: fourleafrover.com

FOUR LEAF ROVER – 4881
MEAT MIXER – NATURALLY PERFECT MEALS IN MINUTES

The lovingly handcrafted base-mix that can be served raw or cooked. Made with freeze-dried and grass-finished beef bones, organs and organic veggies for a super premium meal. Just add ground protein, mix and serve.

MSRP: $45.99 – $84.99

P: (833) 477-6887
E: wholesale@fourleafrover.com
W: fourleafrover.com

FOUR LEAF ROVER – 4881
KIBBLE FIXER – FUNCTIONAL MEAL TOPPER FOR DOGS

Kibble Fixer isn’t any old dog food topper. Made with organic herbs, probiotics and digestive enzymes, Kibble Fixer fills the nutritional gaps in cooked and processed diets.

MSRP: $19.99

P: (833) 477-6887
E: wholesale@fourleafrover.com
W: fourleafrover.com

FOUR LEAF ROVER – 4881
FREEZE-DRIED TREATS

Super premium quality freeze-dried treats from 100% grass-fed beef and lamb, plus whole green lipped mussels. For dogs who deserve the best!

MSRP: $19.99

P: (833) 477-6887
E: wholesale@fourleafrover.com
W: fourleafrover.com

FOUR LEAF ROVER – 4881
SAFE-SEA – SUSTAINABLE OMEGA FATS

Safe-Sea is an ocean-friendly blend of green lipped mussel and cold-pressed ahiflower oils. Packed with more omega fats than fish oil and in a powerful phospholipid form for maximum absorption. Veterinarian formulated.

MSRP: $34.99

P: (833) 477-6887
E: wholesale@fourleafrover.com
W: fourleafrover.com

NPIC – BOOTH 3649
GET NAKED CAT CRUNCHY TREATS

Cats will crave the delicious crunchy texture and their parents will love the functional ingredients that support their urinary tract, maintain their healthy digestion, and calm their moods. Available in 2.5 oz and 6 oz.

MSRP: $6.25 – $11.99

E: sales@npicpet.com
W: npicpet.com

NPIC – BOOTH 3649
FLOSSTA DUAL-ACTION DENTAL CHEWS

With its unique floss-like design, Flossta helps reduce plaque and tartar from your dog’s hard-to-reach places on their teeth. Herbs like parsley, fennel, and mint help freshen their breath. Single, 8, and 15 count.

MSRP: $1.99 – $13.99

E: sales@npicpet.com
W: npicpet.com

NPIC – BOOTH 3649
GET NAKED CALMING HEALTH DENTAL CHEWS

Made with an herbal blend including chamomile, lemon balm, and lavender, Get Naked’s Calming Health Dental Chews can help relax customers’ dog’s anxious behavior at the vet, groomers, or family celebrations naturally.

MSRP: $9.39

E: sales@npicpet.com
W: npicpet.com

ZEE.DOG – BOOTH 7317
AIR.BED

The elevated, lightweight Air.Bed is designed for both outdoor and indoor use. The ultra breathable mesh fabric cover is easy to clean and the carbon steel bed frame has non-slip rubber at the bottom.

MSRP: $99.99 – $159.99

P: (347) 477-0933
E: wholesale@zeedog.com
W: zeedog.com/wholesale

ZEE.DOG – BOOTH 7317
FRESCO

Fresco is our newest 2-in-1 Plush Chew Toy that promotes two stage play. When the dog chews off the soft, plush exterior layer, a tough, non-toxic rubber toy is revealed for additional play.

MSRP: $15.99

P: (347) 477-0933
E: wholesale@zeedog.com
W: zeedog.com/wholesale

ZEE.DOG – BOOTH 7317
NOX SOFTERWALK HARNESS

The reflective no-pull harness that makes walking your dog easier and safer. The NOX SofterWalk harness has a front d-ring that gently prevents pulling and a back d-ring for use as a traditional harness.

MSRP: $26.99 – $39.99

P: (347) 477-0933
E: wholesale@zeedog.com
W: zeedog.com/wholesale

PETS+ Presents: “Must See” Products at SUPERZOO 2024!

PETS+ Presents: “Must See” Products at SUPERZOO 2024!

sponsored content

SUPERZOO, which took place this year August 14-16th, was the place to go to see what’s new, what’s next and what’s important to buy and stock. And here are some of the best of the best. Click though the pages, check them out and enjoy the excitement that these beautiful new items will bring to you, your store and your customers!