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Hot Sellers

PETS+ Readers Share Hot-Selling Products and Services for January

Facebook live was a great help to one of our retailers.

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Zignature offers canned and dry foods in a variety of proteins. zignature.com

Zignature dog food. Frequent buyer programs. Extensive social media campaigns. — John Kasabucki, Woodbury Pet Commons, Woodbury, CT

Products

  • Benebones and Earth Animal No Hide Chews. We can’t keep either on the shelves! — Melissa Flatley, Animal House Grooming & Pet Supplies, Abescon, NJ
  • Safe Paw Ice Melter. We are one of very few places that sell the 35-pound bucket in addition to the smaller jug. We really believe in the non-toxic aspect as opposed to what others call safer-for-pets ice melt. We also stress the fact that Safe Paw does not deteriorate wood and concrete. We promote it in our newsletter as well as social media. At other stores, this product goes in and out of stock. We work hard to keep it in stock so our customers can be sure that they will be able to find it at our store. — Todd Ruppenthal, Happy Husky Bakery, Evanston, IL
  • Our best seller in January was the full line of Fromm’s new Crunchy Os. Anything from Fromm sells well for us, but the fun names, bright packaging and promotional coupons make them especially attractive. — Jack Carey, Amoskeag Pet Supply, Manchester, NH
  • We sold out of our Natural Dog Company paw soother rollers, which glide onto cracked and dry paws like a deodorant stick. We also have been educating clients about how soothing Nagayu C02 bath tablets are on dry and flaky winter skin and coats, and selling it as an upgrade on baths for $10-$20 extra. — Adrienne Preuss, Animal Loving Care, Brooklyn, NY
  • Ratherbee Blue Rat cat toys and Greenies did well in January. — Keefer Dickerson, Nashville Pet Products, Nashville, TN
  • A new canned cat food topped the list for January: Weruva Cats in the Kitchen Goldie Lox. — Eric Mack, Purrrfect Bark Market, Columbus, NC
  • Nutrisource. Customers like that it feeds out better than any other mid-grade food and has shown better results. My moderate-income customers buy it and rotate proteins. — Jennifer Flanagan, Nature’s Pet Market Sherwood, Sherwood, OR
  • CBD oil and supplements. We have Pet Releaf, Super Snouts and Colorado Hemp Honey. — Jodi Etienne, Razzle Dazzle Doggie Bowtique, Kankakee, IL
  • Boots! And all things ice related. We sold out of ice melt, Musher’s Secret, PawZ Wax and rubber boots, Hott Doggers boots by Muttluks, Alcott boots, Ethical Pet boots and sweaters, Hugglehounds coats and any other warm winter gear we had laying around. It was a cold one up in the Mitten. — Jess Smith, Chow Hound Pet Supplies – Standale, Walker, MI
  • The cold weather in January boosted our sales of the Kurgo Loft jackets. I did a Facebook Live and featured my Pug wearing one of the jackets. We sold out the next day. The jacket is popular because it is lightweight, reversible and water resistant and comes in some great colors! — Wendy Megyese, Muttigans, Emerald Isle, NC
  • Vital Essentials treats and their raw bar. Sometimes we do a BOGO sale on the raw bar. — Sandy House, The Store at Paws, Hamden, CT
  • Elevate dog food, sold to brick-and-mortar stores only! — Greg Gorski, Cody Pet Depot, Cody, WY

Services

  • Self-wash. We did about 340 baths. We run a “Downtown Tuesday Special at 50%.” We also ran a promo in December that gave customers $10 for every $50 spent, but they had to return in January. — Jennifer Larsen, Firehouse Pet Shop, Wenatchee, WA
  • Our top-selling service in January was our Ditch the Itch Package. We discuss skin, coat and comfort when checking in clients and how the dry, cold air of winter affects our pets’ skin just as it does ours. The package includes an oat protein shampoo and deep moisturizing conditioner. We also take the opportunity to discuss nutritional support for the skin and the benefits of adding omega fatty acids to their pets’ routine. — Teresa Hogge, Belly Rubs N Suds, Ashburn, VA
  • Fifty percent of sales was for 20-minute dog walks. Our customers appreciate the value of having a midday potty break for their pets, and we appreciate the brevity so we can visit more customers during the 10 a.m. to 2 p.m. timeframe. — Sherri Schott, Rishlyn Rovers Pet Services, Perry Hall, MD
  • Our best service in January would be our W.O.D.S. Program (Work Out Doggie Style). Who would expect something like this is a MALL?! WODS is an innovated exercise program for dogs and their humans, developed and designed by Cool Dog Gear. Think about it: Who could ask for a better gym partner than your dog? WODS is a one-on-one, by-appointment, 45-minute workout session. We guide the human/dog team through a series of obstacle and exercises that mentally and physically challenge both the human and their dog. I sometimes refer to it as preschool for agility with a twist. There are no rules. We work within the ability levels of both the human and dog. They both go home tired! We offer classes every day at both of our stores — and we still have a waiting list! — Sue Hepner, Cool Dog Gear, Roslyn, PA

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. pet business serving the public, you’re invited to join the PETS+ Brain Squad. Take one five-minute quiz a month, and you’ll get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the pet industry. Sign up here.

Since launching in 2017, PETS+ has won 16 major international journalism awards for its publication and website. Contact PETS+'s editors at editor@petsplusmag.com.

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Hot Sellers

Here Are September’s Hot Sellers

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Dog People Are Cool T-shirts — a new addition for us. Found them at SuperZoo. — Beth Staley, Happy Dog Barkery, Downers Grove, IL

Products

  • Weruva’s pate line of canned food took off last month. We’ve been pointing it out to the customers that have affirmed their cats won’t eat textured foods and have overlooked Weruva in the past. Our casual recommendations seemed to have led to trial and feline approval. — Jack Carey, Food for Pets, Manchester, NH
  • Puzzles! People are loving puzzles for their pups. The Outward Hound Puzzles are the best sellers for us. We love selling interactive toys as we know the benefits of an engaged dog. — Tammy Vasquez, Bark Life, Seminole, FL
  • Redbarn Bully Slices were our best sellers last month. We sell them in bulk and display them in tin pails with a chalkboard sticker. We carry four flavors and our visitors love to mix and match. — Wendy Megyese, Muttigans, Emerald Isle, NC
  • Earth Animal No Hide Chews. We love it as much as our customers because it’s a good healthy chew that is fully digestible, comes in six flavors, and four different sizes. Dogs love it! We don’t even need to put it on sale, it just sells itself! — Kimberly Gatto, The Wagging Tail, Las Vegas, NV
  • Victor’s Puppy/Adult Grain Free dog food. We sell what we feed our guests, so parents can see that their pet likes it, and if it’s a long-term board, they can sometimes see a difference in coat, gait and disposition. — Suzanne Locker, ABC Pet Resort & Spa, Willis, TX
  • Rawbble Freeze Dried Dog Food in five flavors and three sizes, priced from $9. Limited ingredient and really great value. Customers have been changing from other brands. — Nancy Okun, Cats n Dogs, Port Charlotte, FL
  • Bulk biscuits. But we did just raise our price on them from $4.99/pound to $5.49, and no one batted an eye! Our bulk cookie bar takes up a good amount of room, and it should be generating a higher margin for us because of that. — Shane Somerville, Paddywack, Mill Creek, WA
  • Sales of bone broth from Primal have definitely increased. We suggest to our customers to add good moisture to the pet’s diet. — Renee Gonzalez, Waterloo Feed and Pet Supply, Waterloo, IL
  • Pet Releaf continues to be a strong go-to for those looking for CBD. — Keefer Dickerson, Nashville Pet Products, Nashville, TN
  • Raw food and supplements, particularly Answers products. — Diana Farrar, Fifi & Fidos Pet Boutique, San Antonio, TX
  • Fromm Gold is still sitting on top. — Janelle Pitula, Wags to Whiskers, Plainfield, IL
  • K9 Kraving Smoked Duck Feet are our best seller at all our locations. We sell more than 5,000 of them a month! — Nancy Guinn, Dog Krazy, Fredericksburg, VA
  • Yellow Dog collars were a big hit in October. We brought in three color choices of candy sugar skulls for Dia De Los Muertos and sold out of them. Of course, we restocked right away and were pleasantly surprised at how quickly they moved. — Charlsye Lewis, Metro Animals, Fort Worth, TX
  • Health Extension foods and treats. — Brett Foreman, euPAWria Holistic Pet Center, Owego, NY
  • Farmina dry dog food was crazy up! It is appealing to consumer in the weird land of DCM. They are loving the ancestral grain line. Honestly, we haven’t done any promotions on it. It has been word of mouth. — Anna Woodcock, Brown Dog Bakery, Ankeny, IA
  • CBD products from Super Snouts. Our top seller was the Chill Out calming water-soluble chews. Our customers especially like the six-chew trial size — perfect for the customer who is not sure about CBD products. They are inexpensive ($9.99 retail) and easy to use. Once they see how well it works, they come back for the larger size package (60 count). — Paula Jaffe and Sue Hepner, Cool Dog Gear, Warrington, PA
  • Nature’s Logic Beef was our biggest seller. German Shepherd breeders buy seven big bags a week! — Kelley Nelson, Central Dawgma & The Dawg Wash, Hagerstown, MD

Services

  • Our lead groomer took the first spot for sales last month. A close second was self-wash. We haven’t been running promos on either since both are so busy — hate to make it even more of a wait then it already is! — Jennifer Larsen, Firehouse Pet Shop, Wenatchee, WA
  • Our deshedding treatment was extremely popular in October. — Danielle Wilson, Bath & Biscuits, Granville, OH
  • We had a flash one-day sale on daycare packages: 20 days usually costs $680, but we sold them for $620. Clients bought them like crazy, and we were able to realize an addtional $15K in package sales. — Angela Pantalone, Wag Central, Stratford, CT

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. pet business serving the public, you’re invited to join the PETS+ Brain Squad. Take one five-minute quiz a month, and you’ll get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the pet industry. Sign up here.

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Hot Sellers

Here Are August’s Hot Sellers

Pet Releaf leads this month.

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There is a toy company called FabDog, and their pizza toy is definitely the hot seller! It is a round disc that looks like a pizza, with a big squeaker inside, and comes in an actual pizza box! — Sandy House, The Store at Paws ’N Effect, Hamden, CT

  • Pets Global Zignature, Essentials, Fussie Cat. Great company, always available for education. Excellent sales rep: Andy Meese. — Greg Gorski, Cody Pet Depot, Cody, WY
  • Honest Kitchen Clusters $1.99 for a 1-pound trial size with a $5 off bounce-back coupon. — Jack Carey, Food for Pets, Manchester, NH
  • My Perfect Pet, gently cooked food. — Marilyn Texter, Pawsitive Karma, Castro Valley, CA
  • Pet Releaf continues to be a strong seller for us. I’ve scheduled in-store Pet Releaf demos on weekends to help boost product awareness. We’ve seen some trade-off between sales of grain and grain-free foods, with grain-free being down overall. — Keefer Dickerson, Nashville Pet Products, Nashville, TN
  • In prep for Fall we ran a BOGO special on Nummy Tum-Tum pumpkin cans. We gave customers ideas on how to add pumpkin to their dog’s diet to support overall digestive health and deliver nutrients in a fun way to promote mental stimulation. Many customers that may not have bought this product before, did — and they are coming back looking for it now that the special has ended! — Johnna Devereaux, Fecth RI, Richmond, RI
  • Answers Raw Beef 4-pound Detailed Formula Patties. (First time a raw food moved into the top spot.) — Janelle Pitula, Wags to Whiskers, Plainfield, IL
  • Himalayan PET SUPPLY’s JugHead’s were new to my store last month. When I brought them in I ran a promotion of Buy a JugHead, Get the Himalayan Cheese for Free. The promotion went great, getting a lot of the new toys in customer’s hands and have had a great return on customers returning for more cheese refills. — Taylor Gonzalez, Three Tails Parlor and Pantry, Columbia, IL
  • As always CBD. We sell Pet Releaf tinctures, capsules and treats. (Range: $21.99-$83.99.) I also sell a local CBD company called reLeaves from TSIGFY. (Range: $29.99-$259.99). Their product is for people and pets. I have customers from their 20s to their 80s coming to inquire and purchase these products. They love them because it changes their pets’ quality of life. From anxiety, pain management, arthritis/hip and joint issues, to even help with cancer symptoms (and so much more). The Pet Releaf has a loyalty plan just like most of the foods we sell (buy 10 get one free). ReLeaves is now working with Astro Loyalty too and soon will have a loyalty plan that we will be able to offer. It’s outstanding to be able to offer these plans to our customers. — Kimberly Gatto, The Wagging Tail, Las Vegas, NV
  • RedBarn bully slices sold in bulk were very popular with our visitors. Priced at 99 cents each, customers would buy several of each flavor as a quick and easy treat for their pups. — Wendy Megyese, Muttigans, Emerald Isle, NC
  • Heavenly Hounds – Customers really respond to a simple way to help their dogs with anxiety. We double expose it on the counter and with our other calming supplements. — Matt Brazelton, Four Muddy Paws, St. Louis, MO
  • Smallbatch freeze-dried treats flew off the shelves this month! — Katherine Ostiguy, Crossbones, Providence, RI
  • Primal Goat Milk pint and Fromm pet food. Fromm and Primal partnered for every bag of Fromm 12 pounds or more sold, the customer would get a free Primal Goat Milk. It was part of the Build a Better Bowl program. It worked; we are now selling more and more goat milk. — Paula Gorman, Pet Supplies ’N’ More, Muskego, WI
  • Our bundles are now a top seller in our boutique. After taking a training class in The Pet Boss Club a couple of months ago that was led by Doug Martin from Treat Planet, I applied the theory of bundling a few items at a set price to sell more of that item. We started with Bully Sticks and No Hide Sticks in groups of five, and our sales of these two items are up 18 percent since implementing. — Teresa Hogge, Belly Rubs N Suds, Ashburn, VA

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. pet business serving the public, you’re invited to join the PETS+ Brain Squad. Take one five-minute quiz a month, and you’ll get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the pet industry. Sign up here.

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Hot Sellers

Hot Sellers for July

Flea and tick solutions and of course, CBD.

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Our top-selling product was the Plush Step-In Air Mesh Harness. It is a great-looking harness available for dogs 2 to 40 pounds. The small dog owners we cater to love the fit and quality of the Plush brand. — Tom Jeffrey, Dinky Dog Club, Charleston, SC

Products

  • Cool Pup freezer toys were great. Bomb pops were the big hit! — Kaye Busse-Kleber, Bark on Mulford, Rockford, IL
  • Primal Pet Foods’ goat’s milk and bone broths were hot! We encourage kibble feeders to enhance the bowl so these two products are a perfect fit. We’ve run “get free goat’s milk with purchase” promos and have created a lot of loyal fans. The broths are super-popular for increased hydration, freezing into treats, etc. The pickiest eaters will eagerly slurp up broth. — Karen Conell, The Bark Market, Delavan, WI
  • Our bestseller was our mix-and-match limited-ingredient bar. Customers love it because they can grab “a little of this and a little if that” and know that it’s good for their carnivorous pet! $2.50 per ounce … options include lamb heart, beef heart, beef liver, etc. — Johnna Devereaux, Fetch RI, Richmond, RI
  • All calming products, but mostly Herbsmith. It is very effective for fireworks. — Toni Shelaske, Healthy Pet Products, Pittsburgh, PA
  • Emmi Lu’s Barkery Cookies. Customers are always so impressed by the level of detail and artistry. Plus, good, organic ingredients. We bundle three in a bag to upsell as a pack. — Mark Vitt, Mutts & Co., Delaware, OH
  • Super Snouts CBD products. They work well for all types of things and they have no side effects, which is what people want: something safe for their dogs that will help their needs. — Dylan Giampaolo, Woof Woof Pet Boutique & Biscuit Bar, New Bedford, MA
  • Gibson’s Jerky Dog Treats — all flavors sell great. They smell like bacon but don’t contain bacon and have limited ingredients. The jerky is soft enough to tear into small pieces for training. — Nancy Okun, Cats n Dogs, Port Charlotte, FL
  • WellPup peanut butter and pumpkin treats, made locally in New York, were No. 1. They are formulated by a registered dietician with all natural ingredients and are easy on a dog’s digestive system. — Laura Haupt, Bark & Meow, Tarrytown, NY
  • By dollar value, it’s our locally smoked Junkyard Bones (233-plus pounds sold at $8.49/pound). The bones smell incredible — like really good barbecue — come in four sizes to meet the needs of any size dog, and don’t splinter or crack. Dogs go crazy for them, and they are good for lots and lots of chewing! — Shane Somerville, Paddywack, Mill Creek, WA
  • K9 Granola Factory Simply Biscuits went like crazy this month! I think it is because there are over 100 biscuits in their bags, and the price is right. I have customers who come specifically to our store to purchase them. They come in four flavors. All flavors do well but the Cheese & Bacon biscuits are always the first to run out. We buy directly from the company, and they ship very quickly too, which is much appreciated! — Sandy House, The Store at Paws, Hamden, CT
  • Outward Hound’s dog games by Nina Ottosson. The top two sellers are the Dog Worker and Hide N’ Slide. We don’t need to promote it — the trainers who know our store send their clients to us all the time to check out the mentally challenging games. — Sue Hepner, Cool Dog Gear, Roslyn, PA
  • This summer has been one of the worst flea seasons we have seen, making Tropiclean’s extra-strength flea and tick spray a top seller in July. — Wendy Megyese, Muttigans, Emerald Isle, NC
  • Blossom CBD oils. Clearly CBD is trending and many people come in ready to be converted rather than just seeking information. — Dani Edgerton, Paws on Main, Columbiana, OH
  • We did very well with the Jones Natural Chews Woofers patties. The dogs love them, and people buy them by the case (with a 10 percent case discount). — Dian Marcin, Benny’s Pet Depot, Mechanicsburg, PA
  • Pet Releaf CBD. A wide range of customers love it! It helps their dogs in a variety of ways, from pain management to anxiety. We love selling a product that works! — Leslie Stewart, Southern Barker, Lexington, KY

Services

  • Being primarily a dog spa, our top selling add-on services were our “pawtection package” which is perfect for hot summers in the South with the antibacterial scrub and soothing balm, and our popular Pupgrade which uses Tropiclean’s scent of the month shampoo and blueberry facial. — Sarah Cordes, Knotty Paw, Chelsea, AL
  • Our bestseller in July was a de-shedding brush-out service that yields buckets full of hair! We also sold out of flea and tick products from Vet’s Best. — Charlsye Lewis, Metro Animals, Fort Worth, TX
  • More customers opted to use our conditioning package. We use Hydra Flash Thermo Active Mask by Pet Society. It has been a hit and makes our furry customers have soft, manageable hair! — Amanda Bowman, Fairy Tails Mobile Grooming, Cherry Hill, NJ

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. pet business serving the public, you’re invited to join the PETS+ Brain Squad. Take one five-minute quiz a month, and you’ll get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the pet industry. Sign up here.

Continue Reading

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