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PETS+ Readers Share Hot-Selling Products and Services for January

Facebook live was a great help to one of our retailers.

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Zignature offers canned and dry foods in a variety of proteins. zignature.com

Zignature dog food. Frequent buyer programs. Extensive social media campaigns. — John Kasabucki, Woodbury Pet Commons, Woodbury, CT

Products

  • Benebones and Earth Animal No Hide Chews. We can’t keep either on the shelves! — Melissa Flatley, Animal House Grooming & Pet Supplies, Abescon, NJ
  • Safe Paw Ice Melter. We are one of very few places that sell the 35-pound bucket in addition to the smaller jug. We really believe in the non-toxic aspect as opposed to what others call safer-for-pets ice melt. We also stress the fact that Safe Paw does not deteriorate wood and concrete. We promote it in our newsletter as well as social media. At other stores, this product goes in and out of stock. We work hard to keep it in stock so our customers can be sure that they will be able to find it at our store. — Todd Ruppenthal, Happy Husky Bakery, Evanston, IL
  • Our best seller in January was the full line of Fromm’s new Crunchy Os. Anything from Fromm sells well for us, but the fun names, bright packaging and promotional coupons make them especially attractive. — Jack Carey, Amoskeag Pet Supply, Manchester, NH
  • We sold out of our Natural Dog Company paw soother rollers, which glide onto cracked and dry paws like a deodorant stick. We also have been educating clients about how soothing Nagayu C02 bath tablets are on dry and flaky winter skin and coats, and selling it as an upgrade on baths for $10-$20 extra. — Adrienne Preuss, Animal Loving Care, Brooklyn, NY
  • Ratherbee Blue Rat cat toys and Greenies did well in January. — Keefer Dickerson, Nashville Pet Products, Nashville, TN
  • A new canned cat food topped the list for January: Weruva Cats in the Kitchen Goldie Lox. — Eric Mack, Purrrfect Bark Market, Columbus, NC
  • Nutrisource. Customers like that it feeds out better than any other mid-grade food and has shown better results. My moderate-income customers buy it and rotate proteins. — Jennifer Flanagan, Nature’s Pet Market Sherwood, Sherwood, OR
  • CBD oil and supplements. We have Pet Releaf, Super Snouts and Colorado Hemp Honey. — Jodi Etienne, Razzle Dazzle Doggie Bowtique, Kankakee, IL
  • Boots! And all things ice related. We sold out of ice melt, Musher’s Secret, PawZ Wax and rubber boots, Hott Doggers boots by Muttluks, Alcott boots, Ethical Pet boots and sweaters, Hugglehounds coats and any other warm winter gear we had laying around. It was a cold one up in the Mitten. — Jess Smith, Chow Hound Pet Supplies – Standale, Walker, MI
  • The cold weather in January boosted our sales of the Kurgo Loft jackets. I did a Facebook Live and featured my Pug wearing one of the jackets. We sold out the next day. The jacket is popular because it is lightweight, reversible and water resistant and comes in some great colors! — Wendy Megyese, Muttigans, Emerald Isle, NC
  • Vital Essentials treats and their raw bar. Sometimes we do a BOGO sale on the raw bar. — Sandy House, The Store at Paws, Hamden, CT
  • Elevate dog food, sold to brick-and-mortar stores only! — Greg Gorski, Cody Pet Depot, Cody, WY

Services

  • Self-wash. We did about 340 baths. We run a “Downtown Tuesday Special at 50%.” We also ran a promo in December that gave customers $10 for every $50 spent, but they had to return in January. — Jennifer Larsen, Firehouse Pet Shop, Wenatchee, WA
  • Our top-selling service in January was our Ditch the Itch Package. We discuss skin, coat and comfort when checking in clients and how the dry, cold air of winter affects our pets’ skin just as it does ours. The package includes an oat protein shampoo and deep moisturizing conditioner. We also take the opportunity to discuss nutritional support for the skin and the benefits of adding omega fatty acids to their pets’ routine. — Teresa Hogge, Belly Rubs N Suds, Ashburn, VA
  • Fifty percent of sales was for 20-minute dog walks. Our customers appreciate the value of having a midday potty break for their pets, and we appreciate the brevity so we can visit more customers during the 10 a.m. to 2 p.m. timeframe. — Sherri Schott, Rishlyn Rovers Pet Services, Perry Hall, MD
  • Our best service in January would be our W.O.D.S. Program (Work Out Doggie Style). Who would expect something like this is a MALL?! WODS is an innovated exercise program for dogs and their humans, developed and designed by Cool Dog Gear. Think about it: Who could ask for a better gym partner than your dog? WODS is a one-on-one, by-appointment, 45-minute workout session. We guide the human/dog team through a series of obstacle and exercises that mentally and physically challenge both the human and their dog. I sometimes refer to it as preschool for agility with a twist. There are no rules. We work within the ability levels of both the human and dog. They both go home tired! We offer classes every day at both of our stores — and we still have a waiting list! — Sue Hepner, Cool Dog Gear, Roslyn, PA

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. pet business serving the public, you’re invited to join the PETS+ Brain Squad. Take one five-minute quiz a month, and you’ll get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the pet industry. Sign up here.

Since launching in 2017, PETS+ has won 11 major international journalism awards for its publication and website. Contact PETS+'s editors at editor@petsplusmag.com.

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Hot Sellers

The Best-Selling Products for April and May

Dog Rocks are doing great.

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Dog Rocks are doing great. Focusing on one item in a month has helped tremendously to get the word out. — Debbie Brookham, Furry Friends Inc., Colorado Springs, CO

Dog & Cat Products

  • Our bestselling product was protein treats from Scout & Zoe’s. We have a self-serve treat bar with apothecary jars, and our clients love the look, the quality of the treat. And the dogs love the taste! — Krista Lofquist, Wagging Tails, Wolcott, CT
  • Durable outdoor toys were good sellers for us. Jolly Pets, Jersey Dog and West Paw have all been good sellers. — Kaye Busse-Kleber, Bark On Mulford, Rockford, IL
  • My bestselling product was the Ruffwear Front Range harness. People who love to hike with their dogs and explore nature love to have it on their dogs. It is durable and quite easy to size and fit. It is good for everyday wear also. It’s comfortable for dogs and has two leash attachments. — Jan A. Hopper, Living Pawsitively
  • We’ve been selling Vet’s Best natural flea and tick products well. We offer it as an add-on for application with grooming and make it a consistent brand in our retail section because we believe in the products! — Adrienne Preuss, Animal Loving Care, Brooklyn, NY
  • MyFamily Pet Tags. $8.99-$25.99. At Global Pet Expo we decided to take a leap and purchase a new tag machine. Our customers are loving all of the tag designs, and we love that they have taken ownership of making their own tag! It frees up our staff to help people with food consultations, toy recommendations, etc. — Kara Holland, Pittsboro Pet Supply, Pittsboro, NC
  • Our bestselling product (category) was dog food. We carry brands of food that people in our area cannot buy at Petco, Petsmart, Chewy. Most brands are independent retail exclusive, which means we have repeat customers. To expand the growth of this category, we added Open Farm in April with a BOGO promotion throughout the month of May to entice customers to try the brand. — Amy Schiek, Lucky Dogs, Skaneateles, NY
  • Fromm dog food. They had a coupon for free treats attached to their bags. — Paula Gorman, Pet Supplies ‘N’ More, Muskego, WI
  • Northwest Naturals freeze dried treats. The whole line sells well, with salmon selling best; beef liver No. 2. There are a lot of pieces in a bag. Prices $ 9-12. — Nancy Okun, Cats n Dogs, Port Charlotte, FL
  • Earth Animal No-Hides are a consistent hit for us since we don’t sell any rawhide, and we are excited about the new Peanut Butter flavor! — Jennifer Larson, Firehouse Pet Shop, Wenatchee, WA
  • Answers Goat’s Milk. We start all of our customers with young animals and seniors on this to help fortify their health and constitutions. — Pennye Jones-Napier, The Big Bad Woof, Washington, DC
  • Pet Releaf hemp products. Customers love it for its multiple remedy solutions. I sell it because it is helping pets with so many different ailments. — Kimberly Gatto, The Wagging Tail, Las Vegas, NV
  • Still loving all the Fluff & Tuff toys. For some reason the llama was a hit this month. — Angela Pantalone, Wag Central, Stratford, CT
  • Outside of our perpetual top item, bulk biscuits, it was Barkworthies 6-inch Gullet Sticks. At just $1.29 each, they are cost effective, work well for small dogs that are light chewers and are a meaty treat for bigger dogs. — Shane Somerville, Paddywack, Mill Creek, WA
  • Wellness soft puppy bites. We sent up a new puppy display because of all the spring puppies that are born! The packaging is attractive and cute which makes it distinct from adult treats. The treats are soft and easy to break in small pieces. — Sandy House, The Store at Paws, Hamden, CT
  • We did a Game of Bones promotion to tie into buzz behind the last season of GAME OF THRONES. Storewide discount on bones and chews. It was a good add-on for high-margin items. — Mark Vitt, Mutts & Co., Delaware, OH
  • We have hand-dyed Hope Ropes made locally. The woman who makes them comes up with crazy custom color combinations, and they fly out of here. We did an Instagram post with them and I sold three times as many as I normally do in a single post. We love to sell them because they are made locally, retail for $29.99 and are all custom. Everyone buys them! — Jocelyn Turner, Woof Woof Pet Boutique and Biscuit Bar, Bristol, RI
  • Baydog harnesses. Our customers loved the chest padding and the fact that it has three points of attachment. The fact that Baydog is a veteran-owned company also appeals to many of our clients, especially since we are located near several military bases. — Wendy Megyese, Muttigans, Emerald Isle, NC
  • A local food called North Star Kibble. Customers buy this due to the price point, dogs love it, and do well on it. Cost per 35-pound bag is between $40.99 and 44.99. Customers that buy this product feed this with the intent to feed their pets a better food and the cost. Customers range from low to upper middle class. It’s a fantastic food. — Cecelia Michaels, Lickin’ Good Whole Pet Food, Park Rapids, MN
  • Primal Pet Food (bone broth specifically). Our customers love how it has been helping theirs pets, especially with reducing itching. We have been selling it to any type of customer; it’s also a great way to introduce them to the raw freeze-dried. — Richie Powell, All American Pet Supplies & Grooming, Springfield, OR
  • Our hot sellers are a self-serve bath in one of our fully-stocked tubs and Whimzees potato-based chews. Our customers like Whimzees because they are a fantastic alternative to rawhides. — Charlsye Lewis, Metro Animals, Fort Worth, TX
  • Mobowl by Lowcountry Pet Specialties — a portable dog bowl that fits in your pocket, is made in USA and is under $5, plus, it’s a give back-company. So that hits all the bells and whistles for most of our customers! — Toni Shelaske, Healthy Pet Products, Pittsburgh PA
  • The Honest Kitchen Cup, 99 cent sale. Always a great way to get folks to try a dehydrated food. We also sell them to folks looking for a healthy filling in Kongs, sterilized bones or horns. Just fill and freeze! — Jack Carey, Food for Pets, Manchester, NH

Other Products

  • Pura Phosphate Pads. The pads remove phosphates from aquariums which decreases algae growth! They are a cut to fit product so can be used in any size or type of filtration system. — Nicole Olesen, Woofs & Waves, Sioux Falls, SD
  • #248 Kings Cages toy Rainbow Rocket. It comes in three sizes, holds up well to birds and is fairly cheap. Our No. 1 toy at the moment. — Paul Lewis, Birds Unlimited, Webster, NY

Services

  • Our Shed Less Service was our biggest seller. We purchased unique high-velocity hose nozzles several years ago that strip the loose undercoat out in the bathtub. It’s extremely satisfying to do on double coated breeds, and our clients are amazed at the results we achieve. — Danielle Wilson, Bath & Biscuits, Granville, OH
  • It was the season for “Blowing Coat” and we sold the heck out of our Hair Hair Everywhere Package to our bath clients. Our professionally trained bathers complete a five-step process to remove excessive undercoat. Clients love that we are helping them solve the problem of dog hair all over their clothes, homes and cars. We charge $15 to $25, depending on the amount of time and product required to complete the service. — Teresa Hogge, Belly Rubs N Suds, Ashburn, VA
  • Our Puppy Day School training program is always No. 1. It’s a complete day care and training program for puppies. — Katharine Ostiguy, Crossbones, Providence, RI

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. pet business serving the public, you’re invited to join the PETS+ Brain Squad. Take one five-minute quiz a month, and you’ll get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the pet industry. Sign up here.

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Hot Sellers

Here Are the Hot-Selling Products and Services for March

See how other pet businesses are doing.

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Snook’s Sweet Potato Fries. We have them sitting on the cash wrap, and people always add a couple to their purchase. They love the price at $1.59 and the fact that they are only one ingredient. — Toni Shelaske, Healthy Pet Products, Pittsburgh, PA

Products

  • Our best-selling product was Ostrich bones. I think customers liked them because they are something different, not the normal, run-of-the-mill bone, and I’ve seen that customers are wanting different things for their pets. The product that really sold well was the ROAM Pet Treats Boss-trich. — Paula Gorman, Pet Supplies ’N’ More, Muskego, WI
  • Pet Releaf CBD oil. — Krista Lofquist, Wagging Tails Pet Resort & Spaw, West Hartford, CT
  • Treat puzzle toys and treats. West Paw and Outward Hound, primarily. Lots of treats to go in them. We ran two simultaneous promotions: 1. Buy three bags of treats and get the fourth bag free; 2. If you purchase $40 or more of packaged treats, you got a free Outward Hound Pyramid toy. — Michelle Pelletier, Bentley’s Pet Stuff – Grafton, Grafton, WI
  • King’s Cages toy # 248 small, medium and large. A cheap, long-lasting toy that appeals to most birds. Placed at eye level on the toy wall, it’s tough to keep in stock at times. — Paul Lewis, Birds Unlimited, Webster, NY
  • Fluff & Tuff stuffed animals. — Ursula Sanchez, Bucktown Bow & Meow Pet Spa, Chicago, IL
  • We sold a lot of Earth Rated poop bags. Lots of the impulse 99-cent ones at the register but also from our Spring Cleanup end cap. — Jess Smith, Chow Hound Pet Supplies – Standale, Walker, MI
  • Dr. Gary’s Best Breed dog food. Our customers love that it’s made in Ohio and formulated by a veterinarian who truly understands nutrition. We did a promotion to give away small bags to grooming clients who weren’t buying their dog food from us. — Mark Vitt, Mutts & Co. Delaware, OH
  • Beside food and treats, we sold the Worthy Dog Seattle Slicker Raincoats that average around $30. I like this coat since it has a waterproof exterior, hood, hole for a leash to attach to a harness, and has cute designed fabric on the interior of the jacket. — Laura Haupt, Bark & Meow, Tarrytown, NY
  • Duck feet by K9 Kravings. We get a 10-pound bulk box and sell them for 72 cents each. It’s an easy “potato chip” snack for the dogs, and we give them out at events. It really gets people talking. Another big hit has been been Jack & Pup pig ears, $1.99, and they have a Frequent Buyer Program on Astro: Buy 12 get one free. People love that there’s a chew option for that! — Annabell Bivens, The Dog Store, Alexandria, VA
  • Currently, the Off Leash treats by Buddy’s Kitchen are our best seller. They come in four flavors and are perfect to use in classes. They are made to be smelly so as to perk the interest of the dog. They are also truly soft and pliable, unlike other treats. — Sandy House, The Store at Paws, Hamden, CT
  • Best sellers included: Nutrisource kibble, smallbatch raw food and Go Dog (Worldwise) toys. — Jennifer Flanagan, Nature’s Pet Market Sherwood, Sherwood, OR
  • The Honest Kitchen Pour Overs. “Buy three get one free” works well for us as an attention grabber for new wet foods. — Jack Carey, Amoskeag Pet Supply, Manchester, NH
  • CBD oil. We use Holistic Hound. Training was our best selling service. — Dani Edgerton, Paws on Main, Columbiana, OH
  • Live daphnia for fish — I sell a lot cause I am passionate about it. — Danny Bik, Wet Pets SRQ, Sarasota, FL
  • Fromm dog food. While our employees recommend it, I feel like customers are doing their research and finding out about this brand on their own. I feel like we just can’t keep it on the shelf! We also brought in their Crunchy O treat line and that’s doing well too. — Marissa Flatley, Animal House Grooming & Pet Supplies, Abescon, NJ
  • Primal Pet Foods goat milk. We can’t keep it in stock. — Nancy Guinn, Dog Krazy, Fredericksburg, VA
  • With nice weather approaching, people were taking their dogs (and their treats) outside. Frozen raw bones (marrow, neck, patellas) were a huge hit for us in March. — Johnna Devereaux, Fetch RI, Richmond, RI
  • Exo Terra terrariums were hot items again. Our policy is to have ample stock on hand as they are glass and difficult to ship. So we have little internet competition, and many retail stores don’t have the space we do. — Jungle Bob Smith, Jungle Bob Enterprises, Centereach, NY
  • The unseasonably cold and cruddy weather was a huge factor in our sales … lots of cabin fever stories from our customers, so they were looking for “boredom busters.” We sold a good number of Himalayan yak chews, Earth Animal No-Hide Chews and bully sticks. West Paw toys and Soda Pup toys that you can hide treats in were also popular. — Kaye Busse-Kleber, Bark on Mulford, Rockford, IL

Services

  • Dog behavioral consults … yup the kiddos are acting up! We sell 45-minute consults with our trainer to help diagnose the problem and structure a strategy for a personalized intervention. Some dogs can then get put into our group training classes, while other clients opt for private lessons. It’s great to be able to help get these pups on the right track and to become well socialized family dogs. — Angela Pantalone, Wag Central, Stratford, CT

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Hot Sellers

PETS+ Readers Share Hot-Selling Products and Services for February

See the treat that dogs have gone crazy over.

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The Honest Kitchen Pour Overs. Dogs are going crazy over their superfood and bone broth pour overs! Customers love that it isn’t too messy, their dogs gobble it right up, and the fact that it is human grade. — Kara Holland, Pittsboro Pet Supply, Pittsboro, NC

Products

  • Fromm Crunchy Os have not slowed down. Zignature small bites are growing. — Kimberly Taylor, Nashville Pet Products, Oshkosh, WI
  • Perhaps not surprisingly, we sold a great deal of our own hand-made and decorated Valentine’s doggie cookies. — Kimberly Barnes, New England Dog Biscuit, Salem, MA
  • Coco Charms Pumpkin Pie treats. These 100 percent organic treats are only 1 calorie each, which is perfect for the small dog families we cater to. We like that they’re made in the USA and they can help small dogs maintain a healthy weight. — Tom Jeffrey, Dinky Dog Club, Charleston, SC
  • Victor Hi-Pro for puppies/adults. We have breeders who buy this formula in 5-,40- and 50-pound bags. The pups are beautiful and visit the store, so we see how good the food really is. — Nancy Okun, Cats n Dogs, Port Charlotte, FL
  • CBD increases have been great. Just in the Pet Releaf Brand, we sell over 100 units a month, and we carry other brands as well. People are looking for relief for arthritis, seizures, anxiety, cancer, etc., and this just helps so many ailments. The vets have been sending tons of people in for it, which has been great. — Jennifer Larsen, Firehouse Pet Shop, Wenatchee, WI
  • Our Vital Essentials Raw Bar is worth every penny! Some of the most popular items include: freeze-dried bully sticks (good for seniors or those with bad teeth); duck necks, moo sticks, cod skins and salmon skins. During slow periods, we offer buy one, get one, and then they fly off the shelf even more quickly! — Sandy House, The Store at Paws, Hamden, CT
  • Raw food and new raw coated food. — Sherry Shupe, Fur Baby, Milford, DE
  • Food! FirstMate was offering an incentive: Every $15 spent gets an entry into winning a $400 Traeger grill. — Jennifer Flanagan, Nature’s Pet Market Sherwood, Sherwood, OR
  • Gibson’s Dog Treats from Wild Meadow Farms. — Gloria Von Zech, The Principled Pet, Collingswood, NJ
  • Our best-selling product in February were Saltsox booties. Since we had such crazy cold and icy weather, they were selling fast. Customers were buying them because they were having trouble getting their dogs to go out in the bad weather and also to prevent their dogs from walking on the salt. They are very easy booties to put on the dog and they have Velcro that wraps around the ankle of the dog which keeps the booties secure. — Jan A. Hopper, Living Pawsitively, Lafayette, NJ
  • Fromm Gold is our No. 1 food line. — Janelle Pitula, Wags to Whiskers, Plainfield, IL
  • Our best sellers for February were the Gourmet Doggy Cookies from Preppy Puppy. Our customers wanted to make sure their pups felt the love on Valentine’s Day too! — Wendy Megyese, Muttigans, Emerald Isle, NC
  • After taking a sales rep’s advice and merchandising our cat food pouches, we saw a definite increase in pouch sales. — Jack Carey, Amoskeag Pet Supply, Manchester, NH
  • Our best seller was a donation! Every February, we raise money for a local senior dog rescue by inviting customers to sponsor individual dogs starting at $30 for three months (and we match the first $1,000 in sponsorships), or donate by buying a paper heart for our windows. Small hearts are $1, and large ones are $5. The $5 ones also had partner brands kicking in: For every $5 heart sold, The Honest Kitchen added an extra $1 to the rescue (up to $500 extra), and Weruva donated a pouch of wet food to the dogs. In total, we sold 510 of the $5 hearts, and raised nearly $8,000 total for the rescue! — Shane Somerville, Paddywack, Mill Creek, WA
  • Doc & Phoebe’s Hunting Feeder for cats. — Pennye Jones-Napier, The Big Bad Woof, Washington, DC
  • The Earth Animal No-Hides did well for us in February. They are nice to sell to someone who is looking for a longer lasting chew that isn’t rawhide. — Diane Marcin, Benny’s Pet Depot, Mechanicsburg, PA

Services

  • In February we offered free teeth brushing to every pet who came through the door. We also gave out a toothbrush to every pet. This led to sales of oral hygiene products. — Carlos Carrizo, Alta Pet Center, Upland, CA

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. pet business serving the public, you’re invited to join the PETS+ Brain Squad. Take one five-minute quiz a month, and you’ll get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the pet industry. Sign up here.

Continue Reading

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