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PETS+ Wins FOLIO Award for Best B2B Animal/Pets Magazine

3-year-old magazine honored for its June 2018 issue.




(PRESS RELEASE) MONTCLAIR, NJ – PETS+, the newest publication of SmartWork Media, won one of its biggest honors yet when it won a gold award in the prestigious FOLIO Eddie & Ozzie Awards, announced in New York on Wednesday, October 30.

The magazine’s June 2018 issue took home gold in the category of Best Full Issue (B2B Animal/Pets). The issue was led by one of the magazine’s most acclaimed features of the year, “Dare to Do: Our Guide on How to Do Just About Everything”.

PETS+ also won an honorable mention award for feature design for “Lab Work”, a lead story from the February 2019 issue of PETS+.

Other gold winners included SmartWork Media’s magazine for jewelry professionals, INSTORE, for its May 2019 issue in the B2B Retail category and a best website honor in B2B healthcare category for INVISIONMAG.COM, the company’s media for independent eyecare professionals.

“This award is an important vote of confidence showing pet-business marketing partners that they are investing in a truly best-of-class publication for the fast-growing pet vertical,” says Matthijs Braakman, publisher and chief executive officer of SmartWork Media.

Other honorable mention winners for SmartWork Media included INVISION for best full issue in the B2B healthcare category, as well as a instructional/how-to award for INVISION (“Epic Fail”, April 2019 issue).


The competition, which attracted more than 2,500 entries in 33 categories, recognized publications for print and digital design, as well as breaking coverage, feature writing and how-to articles.

The six FOLIO Eddie and Ozzie honors earned in this year’s awards bring the company’s total since 2004 to 148, making SmartWork Media one of the most highly decorated publishers, per title, in the world.

PETS+ has won 16 awards of its own since launching in 2017.

See the company’s full list of awards here.



P.L.A.Y. Media Spotlight

At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.

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