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PETS+ Wins FOLIO Award for Best B2B Animal/Pets Magazine

3-year-old magazine honored for its June 2018 issue.

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(PRESS RELEASE) MONTCLAIR, NJ – PETS+, the newest publication of SmartWork Media, won one of its biggest honors yet when it won a gold award in the prestigious FOLIO Eddie & Ozzie Awards, announced in New York on Wednesday, October 30.

The magazine’s June 2018 issue took home gold in the category of Best Full Issue (B2B Animal/Pets). The issue was led by one of the magazine’s most acclaimed features of the year, “Dare to Do: Our Guide on How to Do Just About Everything”.

PETS+ also won an honorable mention award for feature design for “Lab Work”, a lead story from the February 2019 issue of PETS+.

Other gold winners included SmartWork Media’s magazine for jewelry professionals, INSTORE, for its May 2019 issue in the B2B Retail category and a best website honor in B2B healthcare category for INVISIONMAG.COM, the company’s media for independent eyecare professionals.

“This award is an important vote of confidence showing pet-business marketing partners that they are investing in a truly best-of-class publication for the fast-growing pet vertical,” says Matthijs Braakman, publisher and chief executive officer of SmartWork Media.

Other honorable mention winners for SmartWork Media included INVISION for best full issue in the B2B healthcare category, as well as a instructional/how-to award for INVISION (“Epic Fail”, April 2019 issue).

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The competition, which attracted more than 2,500 entries in 33 categories, recognized publications for print and digital design, as well as breaking coverage, feature writing and how-to articles.

The six FOLIO Eddie and Ozzie honors earned in this year’s awards bring the company’s total since 2004 to 148, making SmartWork Media one of the most highly decorated publishers, per title, in the world.

PETS+ has won 16 awards of its own since launching in 2017.

See the company’s full list of awards here.

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Pet Sustainability Coalition

Pet Sustainability Coalition Presents: Critical Sustainability Strategies for Retailers

This webinar, held on November 7, 2019, is the second in a series from PSC discussing how retailers can establish sustainable practices in their business. Moderated by PSC’s Andrea Czobor, the webinar unveils data behind the increasing consumer demand for sustainable products, what retailers have to gain from connecting with these purpose driven consumers, and a new PSC program that makes finding these products easier for retailers.

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Sustaining E-Commerce Growth is Critical to Future of U.S. Pet Market, Reports Packaged Facts

Shoppers are buying pet products online more than they used to.

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(PRESS RELEASE) ROCKVILLE, MD — For the past few years, the Internet has been disproportionately responsible for helping to keep U.S. pet industry on a healthy growth track. Packaged Facts in the recent report U.S. Pet Market Focus: The Amazon Pet Food and Supplies Shopper, 2nd Edition estimates online sales (defined as any sales that originate online) of pet products at $11.4 billion in 2019, or 21% of the market, ramping up from $9.5 billion in 2018 and $3.2 billion in 2015. Packaged Facts projects the Internet share of the pet products market will reach 26% in 2023.

“E-commerce success with pet products, primarily from Chewy and Amazon, has permanently made the pet products market omnichannel. This transformation has been sealed by current online strategies of brick-and-mortar based retailers such as PetSmart and Walmart and of specialty brands and products,” says Packaged Facts Research Director David Sprinkle.

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Packaged Facts estimates that among pet-owning households buying pet products online, average annual spending over the Internet on these products will be approximately $744 in 2019—nearly equating to the $771 in average annual spending on pet products among U.S. pet-owning households overall.

Beyond the convenience and appeal of the Internet’s “endless aisle,” more pet owners are choosing to purchase products online because they believe the Internet can be used to save money, especially with price comparisons. Almost half (49%) of Internet shoppers for pet products strongly agree that they are looking out for lower prices, special offers, and sales, compared with 44% of pet superstore shoppers. Further, online shopping is also a way to spend money, even if ensuring good value in the process: 36% of Internet shoppers for pet products strongly agree that they are spending more on pet products than they used to, compared with 30% of pet superstore shoppers.

Not only are Internet shoppers spending more on pet products, but a high percentage strongly agree that they are buying pet products online more than they used to—43% among those buying through pet specialty websites such as Chewy.com, and 41% among those buying pet products through general websites such as Walmart.com.

“The data strongly indicates that the rising Internet share of the pet products market is not due for a leveling off in the near future,” says Sprinkle.

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PetGuard Partners with Central Pet, Adds Northeast Territory Sales Manager

Its line of pet foods will be distributed to independent pet specialty retailers by Central Pet Distribution.

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(PRESS RELEASE) PetGuard recently announced that its line of pet foods will be distributed to independent pet specialty retailers by Central Pet Distribution.

Central Pet Distribution, a subsidiary of Central Garden & Pet, is one of the largest wholesale distributors of pet products with facilities spanning the U.S.

“At PetGuard, we are constantly looking to create a sustainable long-term partnership that would help take our brand to the next level and make our products more widely available to consumers throughout the United States,” commented Tim Siedlaczek, director of sales at PetGuard. “PetGuard provides world-class nutrition for pets, and Central Pet offers world-class distribution services to match. We’re very excited for what’s in store.”

Siedlaczek also announced that Jim Gallagher has joined the growing PetGuard sales team as Northeast Territory sales manager. Gallagher is no stranger to the pet nutrition business, having most recently served as East Coast regional sales manager for the Isle of Dogs. Prior to that, he held sales management positions for Rawz Natural Pet Food and Ziwi Peak.

According to Siedlaczek, “Jim brings with him a wealth of knowledge and experience, and I’m confident that he will add a lot of value to our team.” Pet retailers interested in stocking and selling PetGuard are invited to contact their Central Pet Distribution sales representative.

petguard.com

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Pets & Money Summit Announces Finalists for Best in Show Spotlight

The summit takes place Dec. 11.

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(PRESS RELEASE) The Pets & Money Summit aims to connect pet care brands with industry executives, strategic buyers, financial buyers and retailers. The event will showcase the latest innovation disrupting the industry and explore key trends and consumer priorities, identifying actionable strategies to grow your business or secure your next acquisition target.

The summit takes place Dec. 11 in Austin, TX, and will feature more than 200 leaders from pet brands, supporting companies, strategic and financial buyers.

The Best in Show Spotlight gives 12 emerging brands the opportunity to present their products or services on the main stage in a quick-fire round of presentations.

The 12 Showcase Finalists are:

  • Anna Skaya (Base Paw)
  • Tara Zedayko (Digg Labs)
  • Zel Crampton (Diggs)
  • Shaina Denny (DogDrop)
  • Wendy Shankin-Cohen (Dr Harvey)
  • Anja Skodda (Happy Again Pet)
  • Josh Awad (Honest Paws)
  • Noora Keskievari (OneMind Dogs)
  • Woody Mawhinney (Pawlicy Advisor)
  • Meggie Williams (Skipper)
  • Leon Kruger (VetPlusMore)
  • Lisa Baronoff (Walkee Paws)

There will be over a dozen speakers to hear from, including Kellyn Grantham of Target, who will discuss strategy and what Target is looking for from a prospective partner in the pet space.

There’s still time to register. Learn more here: https://go.kisacoresearch.com/l/678123/2019-10-29/skc4

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