ONLINE EXTRAS FOR SEPTEMBER 2018

• Read a bonus Q&A with Trace Menchaca of Flying M Feed Company in this month's America's Coolest Store.

• Watch embedded videos that all cost less than $1,000 featured in this Benchmarks.

• See more new products in this month's Latest Releases.

• See even more fast-moving products and services from PETS+ readers in Hot Sellers.

• See additional strategies for fighting internet competition in Do You Or Don't You.

• SEE ALL LATEST ONLINE EXTRAS.

AMERICA'S COOLEST
Flying M Feed Co Has Grown in Size and Scope From Its 64 Square Foot Beginnings

BEST OF THE BEST
At Exotic Pet Birds Inc., Lifetime Support Leads to Lifelong Customers

REAL DEAL
When One Dog Scuffles With Another While Being Trained By Your Staff, What Do You Need to Do?

BENCHMARKS
6 Intro Videos for $1,000 or Less

CALENDAR
In September, Celebrate Weirdos, Bosses and Perfect Punctuation

TIP SHEET
Hire at Homecoming, Take an Improv Class and 6 More Business-Building Tips

SANITY FILES
How Pet Care Provider Alix Marcoux DiLorenzo Stays Focused

ASK PETS+
Three of Your Top Hiring Questions Answered

PRODUCTS
Real Kids Pick 9 Accessories for Small Animals

PRODUCTS
9 Products to Get that Pup Spic and Span

HOT SELLERS
PETS+ Readers Share Their Hot-Selling Products and Services for June 2018

PET PRO GEAR
Flashlight Gloves, a Hedgehog T and 3 More Items to Energize Your Business

LATEST RELEASES
14 Latest Releases from Toys to Car Seats

CANDACE D’AGNOLO
Inventory is Both Your Biggest Asset and Greatest Liability

JANE HARRELL
Google’s Search Engine Console Give You Tools You Probably Never Knew You Had

RAY NADDA
5 Takeaways from Handling a Real-Life Customer Complaint

SHAWNA SCHUH
What Running an Excavator Can Teach You About Business

BEST OF THE BEST
At a Minneapolis Store, Hoppy Hour is for the Rabbits

BENCHMARKS
Turbo-Charge Your Brand with a Vehicle Wrap

REAL DEAL
When a Valuable Employee is Caught in a Small, Petty Theft, Is It Time to Fire Him?

TIP SHEET
Speed Up Check-In with a Menu Board and 7 Other Tips

ASK PETS+
Get Your Staff to Show Some Enthusiasm

CALENDAR
July/August Happenings: Indie Retailer Month, Guinea Pig Appreciation Day

CANDACE D’AGNOLO
The Three Keys to Drawing, Engaging and Keeping Customers

LATEST RELEASES
From Carp Oil to Cat Nap Pods — All the Latest Items for Your Store

PET PRO GEAR
Polish Your Marketing with Stock Photos — and 4 Other Products to Help You Do Business Better

PRODUCTS
9 Products to Turn Your Customers Into Underwater Artists

PRODUCTS
9 Foods Show Expanding Options in Cat Fare

RUTH MELLERGAARD
Learn Lighting Basics to Transform Your Space

JANE HARRELL
5 Steps to Master Your Email Newsletter

SHAWNA SCHUH
Go Lay Down! How Taking a Break Will Help You and Your Business

ONLINE EXTRAS FOR JUNE 2018

• Read the Q&A with Ellyn Suga of Shop Dog Boutique in this month's America's Coolest Store.

• See additional blackboard signs from artistically-inclined pet businesses in this month's Benchmarks.

• Read additional responses to "The Case of the Wild Goldie" in this month's Real Deal.

• See even more fast-moving products and services from PETS+ readers in Hot Sellers.

• SEE ALL LATEST ONLINE EXTRAS.

AMERICA'S COOLEST STORES
A Store for Those Who Prefer Boutique to Big Box

BENCHMARKS
These 7 Businesses are Chalking Up More Sales with Blackboard Signs

BEST OF THE BEST
At a New Jersey Store, There's an App for That

SANITY FILES
For Wisconsin Pet Pro, Life is a Summer Camp That Never Ends

REAL DEAL
When a Puppy Spoils a Store Event, the Ones Most in Need of Training Are the Puppy's Parents

CALENDAR
June Dates: Microchip Month, Clean Your Aquarium Day, Take Your Dog to Work Day

MANAGER'S TO DO
To Do in June: Make Sure Your Website Has a Favicon

ASK PETS+
From Software to Help You Run Your Service Business to the Perfect Car Wrap

TIP SHEET
Freshen Up Your Product Selection Without New Orders ... and 7 Other Tips

HOT SELLERS
PETS+ Readers Share Their Hot-Selling Products and Services for April 2018

PRODUCTS
From Puppy Pools to Bug Repellents, a Look at the Latest in Summertime Products

PRODUCTS
Cat Foods for Felines of Different Ages and Stages

PRODUCTS
Cash in on Strong, Sustainable and Stimulating Dog Toys

PRODUCTS
Safer Tools, First Aids and Topicals for At-Home Groomers

PET PRO GEAR
Gear for Your Business, from a DIY Dog Wash to Cat Embroidery

CANDACE D’AGNOLO
Harness Data to Earn Repeat Sales

DAWN MENTZER
How to Get Your Pet Business Noticed Online

JANE HARRELL
Is Facebook Dead for Pet Businesses? The Data Says No

SHAWNA SCHUH
Your Words Have More Power Than You Think

AMERICA'S COOLEST
Years Of Collecting Images and Ideas Led to This Rhode Island Store

BEST OF THE BEST
Doggie School Bus: A Commute to Make Your Dogs Tired

BENCHMARKS
10 Uniform Styles for Your Staff

REAL DEAL
Shoppers Keep Using a Local Pet Shop to Browse ... and Then Buy Online. What’s a Store Owner to Do?

SANITY FILES
Niki Libarios' Secret to Sanity: Power Naps, Escape Rooms and Bargain-Movie Tuesdays

TIP SHEET
Let Other Businesses Advertise in Your Store, Take a Shower, and 6 Other Business-Building Tips

TOM CROSSMAN
You Have 10 Seconds to Make a First Impression. Use Them Wisely.

SHAWNA SCHUH
Are You Daring Yourself Enough as a Leader?

JIM ACKERMAN
4 Tips to Get You Back to Business

CANDACE D'AGNOLO
It's Not the Internet. It's You.

PRODUCTS
3 Trends in Dry Dog Food

PRODUCTS
Human Food Trends Make Their Way to Wet Cat Food

PRODUCTS
9 Extras for Feathered Friends

HOT SELLERS
PETS+ Readers Share Their Hot-Selling Products and Services for February 2018

LATEST RELEASES
13 Products Launched at Global

SERVICE SHORTS
Start Planning Now for Take Your Pet to Work Day

MANAGER'S TO DO
Create a More Natural-Sounding "About Us" Page ... and More To-Dos for May

CALENDAR
May Events: Chip Your Pet Month, Endangered Species Day, Bike to Work Day, and More

DO YOU OR DON'T YOU
More Than Half of Pet Owners are Having a Vacation This Year

ASK PETS+
An App That Will Have Your Pets Talking ... and More Answers to Your Questions for May

AMERICA'S COOLEST
School's in Session for Dog Food Buyers at This New Jersey Business

BEST OF THE BEST
Give Your Current Customers Treats to Encourage Referrals

REAL DEAL
A Boutique Expands to Include Doggie Daycare Which Prompts Neighbors to Complain About Barking

BENCHMARKS
Grab Attention — and Customers — with a Wall Mural

SANITY FILES
8 Dogs, 2 Cats: Imagine Rachel Diller's Cuddle Piles

ASK PETS+
Handling the Employee Who Loves to Drop F-Bombs ... and More Questions Answered for April

MANAGER TO-DOS
Script the Perfect Store Tour ... and More To-Dos for April

CALENDAR
Celebrate National Pet Day in a Big Way ... and More April Events

DO YOU OR DON'T YOU
Most Pet Retailers Still Aren't Wearing Nametags ... Here's Why

TIP SHEET
Hire a Pro to Feed Your Instagram Account – and 6 Other Business-Building Tips

PRODUCTS
Aquariums from Nano to Mammoth

PRODUCTS
9 Secure, Stylish and Practical Quarters for Dogs

PRODUCTS
9 Products to Keep Your Cat or Dog Safe in Any Season

HOT SELLERS
PETS+ Readers Share Their Hot-Selling Products and Services for January

PET PRO GEAR
Help for Your Business: Cat Condos, Stylish Specials Board, Easy Tick Remover

LATEST RELEASES
April's Roundup of the Newest Pet Products

SHAWNA SCHUH
Two Truths to What You Can Control

CANDACE D'AGNOLO
5 Steps to Diffuse Conflict with Customers

ANGELA PANTALONE
An Illness That Sweeps a Boarding Facility Takes a Plan and Action. Here's What One Owner Did

AMERICA'S COOLEST
This Texas Store Shrugs Off Its Big-Box Competition

BEST OF THE BEST
Up the Convenience Factor With a Drive-Thru Window

BENCHMARKS
8 Bars That Will Have You Sitting Up for a Treat

DO YOU OR DON'T YOU
More Than Half of Pet Pros Do Cooperative Promotions With Other Local Businesses

SANITY FILES
This Georgia Pet Pro Reigns Over Her Reptile Business

REAL DEAL
An Employee's Phone is Stolen While On the Job. Should the Store-Owner Replace It?

MANAGER'S TO DO
Plan a Pet Fashion Show ... and More To-Dos for March

CALENDAR
March: Build a Library of Compliments This Month

TIP SHEET
Make Getting Lost on Your Website a Pleasure ... and More March Tips

STACY BUSCH-HEISSERER
Forget Christmas! Celebrate National Squirrel Day

PRODUCTS
9 Toys to Keep Your Feline Frisky

PRODUCTS
Wet Dog Food for Any Appetite

PRODUCTS
Flies, Crickets, Shrimp and Worms: 9 Reptile Specialty Foods

PET PRO GEAR
From Custom Doormats to Breed-Specific Cake Pans, These Items Will Help You Do Business Better

LATEST RELEASES
Some Special Tools for Teeth ... and More New Releases for March

HOT SELLERS
See Which Products and Services PETS+ Readers Are Selling Best This Month

SERVICE SHORTS
A Curated Product Search App to Check Out ... and More Services for March

TOM CROSSMAN
8 Rules to Figure Layout

CANDACE D'AGNOLO
3 Easy Steps to Tell Stories in Your Marketing

JIM ACKERMAN
Serve Your Customers Better by Up-Selling and Adding On

AMERICA'S COOLEST STORES
Minnesota Business Emphasizes the Happiness Quotient

REAL DEAL
A Groomer Leaves and Takes All His Customers With Him. How Can a Shocked Business Owner Respond?

BEST OF THE BEST
Laser Therapy, Acupuncture and Massage for Pets? At This Hotel, It's All in a Day's Stay

BENCHMARKS
6 'Gotcha' Ideas to Lure New Customers

SANITY FILES
Faith, Family and Furry Friends Are What Keep Adrian Archie Smiling

DO YOU OR DON'T YOU
Hear This! More Than Three-Quarters of Pet Pros Play Music in Their Businesses

PET QUIZ
Brush Up On Your Presidential Pets in Our Quiz

TIP SHEET
Your Secret Weapon Against Sidewalk Ice ... and More Tips for February

CALENDAR
February Calendar : More Than Just Valentine's Day

MANAGER TO-DOS
Incentivize Customer Referrals and More To-Dos for February

PRODUCTS
9 Must-Have Habitats to House Pocket Pets

PRODUCTS
3 Types of Dog Treats to Play to Your Customer Base

PRODUCTS
9 Options for Stress-Free Dogs and Cats

PET PRO GEAR
Dogs Hit the Gym, Electronic Nametags and More Stuff for Your Business

LATEST PRODUCTS
Political-Themed Scratching Posts and Other New Products You've Gotta See

JIM ACKERMAN
Don’t Just Wait for Referrals to Fall in Your Lap. Make Them Happen.

SHAWNA SCHUH
This February, Learn the Difference Between Being In Love with Your Business and Loving It

CANDACE D'AGNOLO
19 Questions Whose Answers Will Have Customers Coming to Buy from You

TOM CROSSMAN
How to Do In-Store Signs Right

AMERICA'S COOLEST STORES
At Camp Canine, It's the Humans Who Get Trained

ASK PETS+
Solving the Problem of the Under-Enthusiastic Staff Member ... and More of Your Questions Answered for January

TIP SHEET
Make Every Card Unique, Give Cats Free Stuff Too ... and Other Tips for January

BENCHMARKS
5 Window Display Ideas to Suit Every Holiday

BEST OF THE BEST
Why Creating an Interest Beyond the Cash Register Could Be a Boon to Your Business

CANDACE D'AGNOLO
10 Ducks to Get in a Row Before You Fire Someone

TOM CROSSMAN
How 3 Lines Can Turn You Into a Merchandising Pro

DO YOU OR DON'T YOU
Less Than One-Third of Pet Businesses Use This Traditionally Powerful Marketing Technique

PRODUCTS
9 Bird Toys Worth a Peek (or a Peck)

PRODUCTS
9 Solutions to Solve Cat Scratch Fever

PRODUCTS
See How the Pet Industry is Making Dog Leashes Easier

PET PRO GEAR
A Shirt to Repel Fleas and Ticks ... and More Business-Boosting Products for January

CALENDAR
Dress Up Your Pet Day and More January Dates to Remember

LATEST RELEASES
A Smarter Wi Fi-Enabled Feeder and More New Releases for January

MANAGER'S TO DO
Plot Your Social Media Calendar ... and More Business To-Dos for January

TRUE TALES
Exactly What Kind of Grooming Establishment Do You Think We Are, Ma’am?

KNOW IT ALL
Petless President, Petful Congress ... and Other Headlines You Need to Know

AMERICA'S COOLEST STORES
"Adding Value" is the Most Powerful Mantra For This Montana Store

REAL DEAL
How Would You Deal With the Case of the Outsourced Sitter?

BEST OF THE BEST
Store's Bergamascos Inspire a Super-Sticky Brand Booster

BENCHMARKS
6 Stores Show How to Celebrate a Store Anniversary

MY LIFE
Church, Family and Horses Are This Master Groomer's Stress Relievers

DO YOU OR DON'T YOU
More Than 70% of Pet Pros Shop Their Competitors

NANCY HASSEL
10 Ways to Re-inspire Yourself and Your Business

CANDACE D'AGNOLO
Instagram Direct a Huge (and Temporary) Marketing Opportunity

STACY BUSCH-HEISSERER
5 Ways to Celebrate Your Customers

PRODUCTS
Help Your Customers' Cats Diet With These 9 Food Options

PRODUCTS
9 Travel Carriers for Cats on the Move

PRODUCTS
9 Herp Habitats Worth Hanging Around In

PRODUCTS
Help Pets Get Salon Styling at Home With These Grooming Tools

PRODUCTS
9 Pet Beds That Will Firm Up Your Sales

LATEST RELEASES
Little Toys for Petite Pets and More New Releases for September-October

PET PRO GEAR
A Super Swag Selection ... and More Business-Boosting Products for September-October

CALENDAR
The Year's Dumbest Holiday and More September-October Dates to Remember

MANAGER'S TO DO
Build Your Christmas Music Playlist and More To-Dos for September and October

BUYER'S GUIDE
Need a New Point of Sales System? Begin Right Here

CAT PRODUCTS
9 Sleep Choices for Your Drowsy Cat

CAT PRODUCTS
9 Cat Food Choices for Senior Cats

BIRD PRODUCTS
A Bird Food Station for Every Kind of Cage

DOG PRODUCTS
9 Flea and Tick Products for Dogs

DOG PRODUCTS
3 Eating Approaches for Dogs With Allergies

LATEST RELEASES
A No-Pull, No-Drag Leash and More New Releases for July-August

PET PRO GEAR
Super-Cute Cat Buttons ... and More Business-Boosting Products for July-August

CALENDAR
A Day for Fire Safety ... and More July-August Dates to Remember

MANAGER'S TO DO
Attract a Big Shot and More To-Dos for July and August

DO YOU OR DON'T YOU
Pet Pros Share the Secrets of Their Refrigerators

BEST OF THE BEST
Seventh Heaven for Those With Nine Lives

REAL DEAL
A Crime Results in the Loss of an Owner's Client Records ... How Can She Recover?

BENCHMARKS
6 Stores Using Pet Health Events to Support Customers

SANITY FILES
Birds and Music Are the Inspiration for This New York Pet Pro

CANDACE D'AGNOLO
5 Ways to Sell More to Your Best Customers

SHAWNA SCHUH
Learn the Art of Leadership

STACY BUSCH-HEISSERER
Make Your Charity Events Even Sweeter

MAXIME REIMAN
What Insurance Policies Does Your Business Need to Carry?

TIP SHEET
The One Thing You Should Fear Most ... and More Tips for July

ASK PETS+
A Smart Way to Stop Mites and More July Questions Answered

IF I OWNED
If Best-Selling Author Harry Paul Owned a Pet Store, He'd Start By Doing This

AMERICA'S COOLEST PET BUSINESSES
For These NY Pet Business Owners, What's Old is New

PRODUCTS
9 New Dog Fashions for Parties, Recreation and Relaxation

PRODUCTS
9 Healthcare Products to Help Reptiles Flourish

PRODUCTS
9 Organic Options in Wet, Dry and Raw Varieties

PRODUCTS
Sample These 3 Wholesome Dry Dining Trends for Cats

PET PRO GEAR
Doggie Eyeglass Holders and More Business-Boosters for May-June

BUYING GUIDE
Looking for a Business Consultant Who Will Bring Out Your Best? Start Your Search Here

BENCHMARKS
Five Businesses Who Used Old Stuff to Give Their Displays a New Twist

REAL DEAL
One Dog's Screeches Are Scaring Away Customers ... What Should an Owner Do?

SANITY FILES
11-Year-Old Accessories Designer Has the Brightest of Futures

CALENDAR
Giving Chewbacca His Due, and More Key Dates for May-June

SHANNON HEGGEM
6 Simple Stress-Busting Techniques for Pet Entrepreneurs

SHAWNA SCHUH
Stop Being a Manager! Instead, Start Being a Leader

TIP SHEET
Try This Trick to Add Spark to Your Marketing Writing ... and More Tips for May-June