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These stores help customers make their dog’s birthday or gotcha day wishes come true.
The more product ideas the better!
A lot more than furniture was included.
...and do it with a laugh
What should they do? Here are your thoughts.
Bucking the idiom, this store gladly takes wooden nickels.
... and many more June events!
Balance, some laughter and just being herself!
Maybe start it with a marketing question.
Boutique-inspired gifts for pet lovers and their fur babies.
When a customer lies, it may not be for the reasons you think.
PB and CBD!
Instagram is great at some things but extremely tricky if you’re trying to use it to drive direct sales.
Car safety becomes a priority for pet parents.
Follow this simple rule: Reschedule.
Give something for pet fathers this Father's Day.
See how other pet businesses are doing.
Read PETS+ in print or online, watch PETS+ Live! webinars, and now, listen to a new monthly podcast.
63% have never moved their business.
The prize: a $200 gift certificate.
Success ultimately came to The Green K9 after a rocky start.
Plant an aquatic garden any time of the year.
Because comfort is everything ...
Here are some strategies to help you find the love of a true teammate.
How does a retailer connect to its clientele and keep them coming back for more in an already flooded pet market?
And how to deal with a sales person who can't close a sale ...
All the newest for your pets in May.
Here are your thoughts.
And that smart mat is a must-try!
See the treat that dogs have gone crazy over.
Amazon isn’t going anywhere. Neither is Chewy. So how can independent brick-and-mortar stores compete when it comes to the purchase and delivery of pet supplies? We...
Where once failure was the domain of losers, it’s now a cause célèbre, a hard-earned badge of redemption and authenticity. In ads for sneakers, athletes relish...
Just how many people own a pet?
There's plenty to do in May!
Also, get out of the store for a few weekends this summer.
Former day care owners’ foray into boutique nets steadily increasing sales.
Do you collect customer data?
And pumps those muscles!
Be careful of getting yourself stuck donating to every medical benefit, fundraiser and poker run.
Multicultural shoppers make big waves in the bird world.
Use mud season to your advantage this year.
Pet owner wanted to empathize with others when she grieved the loss of her own pet.
They are more than just a treat.
Manage your own expectations on your ROI.
The seeker finds success daily; the conquerer attains it only at the top.
Don't miss: a really easy way to power up sales.
OK, so you know the story.
In 60 minutes or less, you could make as much as you do during an entire business day.
It increases 'processing fluency.'
Don't miss the high-tech fountain!
Look for aquatic nutrition that stands out when stocking up.
Do you own the building where your business is located?
Building a community is vital for anyone in business.
Done right, do-it-yourself bathing produces a bonus revenue stream.
Ever consider systems and processes that everyone abides by?
From secure fencing to disaster-preparedness brochures.
Check out these alternatives to traditional clay litter.
His newest adventure is learning Japanese.
PETS+ makes one reader feel like she's 'not alone out there.'
Facebook live was a great help to one of our retailers.
This is the case of the end-cap shoplifters.
3 apps this writer's business can’t live without.
You impress us. On a daily basis. Your creativity and generosity know no bounds. In fact, many of you are leaders in your respective fields, innovating...
There’s an app for that. And that. And even for that. A seemingly endless supply now exists to help businesses run more efficiently and effectively. We...
And a lot of reviewing to do.
What was the most joy you had at work?
Are buyers liars?
And throw a party!
At least that's what the customer thinks.
Knowing who you are as a brand and how to visually express is only half the battle.
This re-establishes your ground as the expert.
Muttigans combats big-box and online competition by giving customers what they can’t get anywhere else.
Make use of a dog fest to get to know your local pet store and service providers.
Find out safer methods for protecting your fur babies.
Make ringing up a sale a memorable experience.
It creates more exposure.
Some people naturally step forward to lend a hand and take responsibility.
Let the press know about you.
Here’s to the readers willing to share with the world what works for them.
But the signs say it all!
PETS+ readers give a shout out to companies that go the extra mile in helping them sell.
Do you donate to charities?
Just gotta have the right strategy.
...and tons of caffeine!
Take notes of these important dates!
Less is more in these new releases.
Don't miss these cool new products.
See what March has for you.
'We are off to a great start!'
This store transformed from being a delivery service into a 1,837-square-foot retail space and something else on weekends!
You can't give in, but a show of sympathy can make things better.
Ask in a way that will actually produce results.
The world is changing. So should your marketing.
Plus: A new perspective on vacations.
Know what to stock and make them available.
Set the right scene — and provide comfortable digs — for your reptile friends.
From a favorite store to five locations, this Maine store spreads the hometown element across the state.
Exciting homes for the little furballs.
More treats and toys went out during the holiday season.
See how Brain Squad members responded to The Case of the Dog Bite.
Provide relief, reduce costs and boost sales.
Old-school but effective, business cards remain a quick, cheap, easy way to market your business.
Its owner uses Instagram, Facebook and even Etsy to draw customers.
Make your own line of peanut butters infused with pet-friendly herbs.
Relate like a pro!
Started with that one lucky python.
Learn to handle those days when business is off.
Pets of different kinds can go together!
Valentine gifts, safety and POS software to make your job easier.
More than half of you don't.
Using any or all of these skills will help any pet business owner.
Make a great final impression.
Each of our america’s coolest stores contest winners has a mentor at its helm. These leaders advise and inspire their employees, and they do the same...
Take inspiration from these examples.
A trip to South Africa was 'one of the best things I’ve done,' Candace writes.
Try these ideas to make the month more productive.
Note these dates on your February calendar.
You indies are all about experimentation. After all, no corporate overlord exists to dictate which products you sell or how you merchandise them. Or which processes...
Find the ones that will suit your kitties’ preferences.
See how you did last holiday season.
Absence of this might be one of the reasons for a drop in a store's sales.
And try to keep your expectations low...
From dog houses for tortoises to car safety for the pups, there's something for everyone.
A California store rules at raw food.
When you keep track or keep score, you have so much you can do with that information.
Read the case of the frequent returner.
She offered a consolation prize to no avail.
Owner turned a negative into a positive.
What it is, how to sell it, and the ever-changing laws regarding it.
A lady tried to steal my fake dog poop cardholder because she was grossed out and offended. I caught her taking my cards out and trying...
Find out what's been selling well.
“Here’s what I have learned …” Why use it? People don’t care what you know; they only care what you have learned. Source: Scott Ginsberg, aka...
Old school still works.
Baby in the car. Heavy bags. Short on time.
Customers tap and connect to a New Jersey store.
A new dog-training service at a pet boutique gets off to a bad start.
Happy children, happy parents!
Yes: 54% It will impact pricing on some of our products, but just as important will be the effect of increased prices on everything else in...
Togetherness is fun for this couple.
Pet care services are ready for 2019.
Avoid the post holiday blues with promotions to get cash-wielding customers through your doors in January.
Grain-free, high-protein formulas lead new releases.
Toys that address needs from head to toe.
Rhode Island Monthly has named it the Best Pet Boutique three years running.
Some are excited, while some fear the uncertainties of 2019.
With the launch of a new website and a refreshed design, we’re ready for 2019.
We answer your most pressing questions.
Try this advice to help your business grow and prosper.
Welcoming the new year with the newest pet products.
Treats for the good and fuzzy, vinyl stickers and more made it to October's hottest.
There’s no sitting behind the counter at this New Jersey store.
Learn the know-how of excellent online reviews.
You will never know it's importance to your health as a retailer unless you do it.
Some stores even have entire rooms dedicated to kitties.
Here's how members of our Brain Squad responded.
Check out January’s shortlist of hot new products.
CBD in every form, in a range of price points.
Learn what these pet pros do to cut down on 'show rooming.'
She quit her high-paying corporate job to open a pet-supply store and grooming salon.
There’s a big difference, and knowing it may be your key to success.
Our guide to apprehending bad fish, displaying more dog food than you have room for, triaging a sick bird, fixing a freezer, and most things in...
Millennial and Gen-Z shoppers are now looking to buy and design their first reptile habitats.
HAVE A BOLD NEW IDEA to improve performance at your store? Look for a way to present it as coming from far away. A recent study...
Beware of spoilers.
Benefit from the lucrative opportunities walking through your door.
Anyone can create great window displays.
It wasn't pretty.
Long-lasting treats for all types of chewers.
We give you the secret for getting a finicky cat to eat.
Recommendations from micro-influencers are twice as effective as paid advertising.
Kentucky pet spa brings in the bucks with post-groom Facebook photo package.
Innovative products aim to improve lives of cats, dogs and their caregivers.
These latest releases get your pets ready for the winter chills.
Follow this weekly plan to ensure Santa pays you a visit this season, too!
Candace D'Agnolo chats with the owner of Absolutely Fish.
Gifts you want
to get this holiday season.
This month, we give eight pet pros the whole superhero-in-a-cape comic-book treatment.
Try a five-minute meditation session to reduce stress.
How to make your business like a TV series you can’t stop watching
True Identity: Kara Holland | Co-owner Base of Operations: Pittsboro Pet Supply, Pittsboro, NC When West Paw Design announced its #GetOutAndDisplay Instagram contest in 2016, Kara...
Everything was going great ... until the marketing coordinator opened her mouth.
Readers love PETS+ daily emails.
Check out this live grass for your feline friends!
He excels at raising the quality level of food his customers buy for their pets.
These heroic pet pros’ alter egos are anything but underdogs.
True Identity: Debbie Brookham | Owner Base of Operations: Furry Friends Inc., Colorado Springs, CO Debbie Brookham didn’t get bit by a radioactive spider, and she...
A background in veterinary technology went a long way in this situation.
True Identity: Rosie DeLibero | Owner Base of Operations: Rosie Walks, Beaverton, OR Kitties can’t help but be attracted to The Cat Magnet, aka Rosie Libero....
Danielle Wilson of Bath & Biscuits in Granville, OH, is 'The Cat Calmer.'
Myra Tsung of Camp Kitty in Decatur, GA takes multi-tasking to a superhero level.
Go ahead and try it. We dare you.
Here's how to make the most of the busy months ahead.
Decorating a store for the holidays is not like decorating a home.
Here comes the happiest — and busiest — time of year.
She's been running her cat-grooming salon for 10 years.
Candace D'Agnolo chats with the owners of Big Bad Woof
Fish lovers school up
in a New Jersey store that rivals public aquariums.
Our exhaustive guide to having difficult conversations.
In addition to canine and feline store mascots, we’ve found a horse, a Yellow Crowned Amazon who’s a chicken with strangers and an iguana who’s been...
How do you practice environmental sustainability in your pet business? By sourcing chews and treats locally? Carrying recyclable toys? Installing water-saving systems and solar panels? Whatever...
A feline protest of a dog parade is all in good fun.
A Washington, DC, store bucks the conventional and leads the way in sustainability.
Some guests benefitted from their circuitous paths into the pet business.
There is something for every pup, in all stages of health and wellness.
Go ahead, stick 'em up.
“Shorty” Rossi continues his roadtrip.
Give that dog a cigar!
Check out these perfect holiday products.
Hobbyists now have an abundance of choices.
Birds like it when you mix it up.
PET PROFESSIONALS are a diverse bunch. Some enter the industry after formal training within a particular field, such as veterinary or grooming. Others arrive after a...
Nail one thing in these 30 categories, and your marketing will take off.
Don't miss our webinars, happening twice every month.
WHEN I WAS with a doggie daycare in Atlanta, we had someone call in and get through all of our questions, including making sure that she...
Her work territory is huge, but this New Hampshire pet pro never complains.
A Houston feed store has grown in size and scope from 64-square-foot beginnings.
We talk to Leel Michele of Bow Wow Beauty Shoppe.
Why consistency matters.
VIDEO KILLED THE RADIO STAR, and it continues to dominate. According to Cisco’s Visual Networking Index, video will make up 82 percent of all consumer internet...
Lifetime support leads to lifelong customers.
With a strong economy, it may be time to review and realign job descriptions.
It's all in how you handle it.
Don't be afraid. It's not that technical.
What products and services have been moving in your businesses.
Dog walkers and pet sitters will appreciate this hand-gear.
This bag helps keep everything organized and easily accessible.
Their shopping habits interesting to watch.
Products that make a noticeable difference.
The benefits of going organic are many.
A Chicago couple builds a business to suit their own needs and (high) expectations.
A store tied to a nonprofit welcomes both customers and adopters.
Bow Wow Beauty Shoppe's customers come for the service and stay for the ambiance.
America’s 2018 Coolest Pet Businesses Coronated.
MY BUSINESS PARTNER, Natalie, and I were away from the shop for the weekend when we received an urgent phone call. One of my loyal customers...
Improve client experience with easy-to-read price board hangs.
Reach out to local celebrities to see if you can serve them.
Remind your audience of how much it means to a community to have strong local businesses.
With lighting, like most things, you get what you pay for.
EMAIL MARKETING and I have a love-hate relationship. After 11-plus years leading digital marketing for pet businesses, I rarely speak about it publicly, instead deferring to...
Their groomer seems wonderful. But treats and money have been going missing. What steps should the owners take?
Host a time specifically for bunnies to play.
See if this doe not expedite the process and lead to better results.
This product line is on fire right now but comes with irregular regulation and state-by-state enforcement. That could be changing.
See what you know about the pets of kings, queens, princes and princesses.
An event at a boutique draws an overexcited pup whose owners are oblivious. How best to train the pups’ parents?
Make some display space for your buying spree at SuperZoo.
Do your bit to keep human-animal families together by hammering home the importance of microchipping animals.
Use these examples from pet businesses across the country to spark your creativity.
Unique artisan-made products, welcoming atmosphere keep customers returning regularly.
Think how you can use words to be more effective.
The future of Facebook’s business use is nebulous, indeed.
Start by asking fans of your business to write online reviews.
Drive customers, sales and fun through your doors.
Expect to jump through hoops when opening a cat café ... and for it to be worth the effort.
The case of the fleeing customers.
Learn how even businesses tied to massive multinational companies can innovate and serve their local clientele.
Customers do this when they see your storefront.
What does your compensation system look like for on-the-floor sales staff?
Years of collecting images and ideas led to a Rhode Island store.
Dogs hop aboard a bus to their daily grind.
If your staff apparel needs a makeover, look to these standouts for inspiration.
You really can’t stock too many holistic dog foods.
Know what photos to post on your social media!
The case of the complaining neighbors.
Customers become the best ads with incentives to tell their friends.
Look to and learn from these outstanding mural installations.
Take a look.
She needed to think fast on her feet.
Ode to Joy Sell more, produce more, be more creative, satisfy more customers … through happiness. Traditional management theory has a lot to answer for. Don’t...
A busy day starts off with enough customers to overlook a shoplifter in the midst.
Rule of thumb: You get lost, you meet a dog.
It’s time to think outside the box.
With a clean fixture layout, your store will look organized, and the merchandise will be the star.
This simple framework guides you through the storytelling process.
ONE OF THE GREAT things about the pet business is that your clients always want and need more … more products, more services. So why do...
In the face of growing competition, this store stays cool and carries on.
Get inspired with these examples.
Picture a morning, late in the summer with blue sky and large fluffy white clouds. You are at a park with a swimming pool and a...
The Case of the Stolen Clients
A Minnesota business emphasizes friendliness, low stress and satisfaction ... in both customers and employees.
This dishwashing soap is pure magic.
Hail to the First Canines.
Pet hotel offers treatments that live up to its posh name.
Freebies? If not, consider starting now.
First, make sure you know who you really are.
More of what you need to know.
Tailor your order to the tastes of your town.
A Manhattan pet business owes its success to training its humans.
The case of the client who might not come back.
EACH ISSUE OF PETS+ brings you a feature on one of America’s Coolest Stores. One of our readers’ favorite aspects of that story is “Five Cool...
Here are our 10 best tips of 2017.
I went out with a nice man the other day. We ended up in a high-end restaurant on the water, and usually along with a higher...
Ensure that your HR nightmare doesn’t spiral out of control.
Plan an event that involves the community.
See pet business owners who excel at themed display to share their favorites.
Give that cat a freebie!
Sounds like it’s time for a chat.
A Wisconsin store has mastered surviving and thriving.
The case of the last-minute holiday staffing hurdle.
To improve her expertise, this store owner took a 500-hour course.
'I've never had a negative reaction.'
Using fear that motivates.
RECENTLY I WAS in a retail store, not pet-related but the lesson is the same. It was major chain crafts store. I was looking for something...
Here's what readers are saying so far.
At Montana store, staff learns to spell "team" Dee-O-Gee.