Get one free year of the best-loved publication from PETS+ Magazine.
Beware the overshare.
There’s a chance you’ve stood here before: pledging to yourself that this year things will be different. You’ll implement those best practices you’ve read in business...
Paws on Main offers assistance — with product packages, plus referrals to its sister business.
Because authenticity counts.
More than half of you do not.
From displays and signs in-store to webinars and graphics online.
Encourage customers to do just this.
When will it end...
Hit the road!
Dog People Are Cool T-shirts — a new addition for us. Found them at SuperZoo. — Beth Staley, Happy Dog Barkery, Downers Grove, IL Products Weruva’s...
The case of the over-promising marketer.
They made their dog boutique an extension of the customers' homes.
Don't overlook this huge opportunity.
She will serve as the “face of the professional pet-sitting industry”.
Put a different spin on the popular decor item.
Check out these aquarium blings.
Like humans, cats crave variety in toys.
See latest releases for January.
Anxious of public speaking? Practice with a canine.
CANNABIDIOL (CBD) PRODUCTS REPRESENT a rapidly growing category of pet products, and retailers are on the front lines when it comes to educating their customers on...
You would not want to be winging shoplifting.
Try video testimonials as a sales tool.
See what February has for you!
They guide customers toward the optimal diet for their pets.
Simple targets that even those who dread data will learn to love.
... like this Grinch!
Everything about the store says it all though ...
No need for your customers to drive to the aquarium.
When you find life, people, pets — anything — interesting, you’ll find your life more interesting...
For a snappy, happy ever after, get those decorations up now.
Here are the answers to these questions.
Have fun and make sure your customers know about the special events you are planning for them so they can enjoy all of the benefits!
It aims to change people's misperceptions about reptiles.
You can still make that profit on holidays.
Pet Releaf leads this month.
Free’s free, after all...
They can even make perfect gifts for the holiday!
There is power in alliteration.
Pets gazebo, boarding facilities and more...
Bottom line: The customer is not always right. And in addition to being wrong, customers also can be unreasonable, unethical or outright offensive — with some...
It's time to up your reading game.
PetSmart. Petco. Target. Sam’s Club. Walmart. Costco. Heck, let’s even throw Bed Bath & Beyond, Marshalls, HomeGoods, TJ Maxx and grocery store chains into the mix...
Most of you don't ...
In the final weeks of a pet’s life, they may have special needs.
The first PETS+ trade event sent us all home armed with shared information and a sense of community.
"PETS+ continues to be my favorite magazine..."
It started with a Bulldog...
Because cats love napping and exploring!
Plus she helps save the planet!
Read the case of Santa’s dog bite.
Foods are becoming increasingly more specialized for the range of dog sizes and unique health needs.
It’s important to first identify what your goal is.
November is packed with exciting events!
You asked, we answered.
Holiday toys included!
The best emails, text messages, direct mailers and thank-you cards are relevant to the recipient and timely.
Tools for your protection and your pets' grooming.
How do we put our trust in people we don’t know well?
A few responses even had us reaching for the tissues.
This indie category is coming in forms from drinks to whole meals.
More than half of you do.
These beds pair form and function.
Great phrase to reframe the conversation.
Aim for busy, not rushed.
Incentivize new and existing customers to give you more of their information.
For us, it’s the PETS+ Wellness Summit and the prospect of more events that help both pets and businesses.
T o make a point about how our brains operate, the American neuroscientist Gregory Berns likes to encourage people to close their eyes and imagine the...
More Than Sales As a veteran of indie pet retail, I am ecstatic over the number of pet parents advocating for their pets by reading, discussing...
To the customer who comes in with her dog...
What would you have done? Here are your answers.
Flea and tick solutions and of course, CBD.
Owners Ben and Lisa Prakobkit balance their slick store with warm smiles and genuine sit-down friendliness.
Learn how to use your phones for business and more here!
Give bird accessories the room they need and be grateful you don’t have to stock toys for the likes of Squawkzilla.
Talk about relationship goals. These 13 couples set the bar high for living and working together. They each have found the best way to manage their...
This is high-end boarding for dogs!
School remains in session at independent pet businesses. Owners train their employees, who in turn educate customers. The result when successful: an A+ in service and...
How could a retailer not upsell?
From nail clippers to shampoo bar and more!
Plus see one of your business's greatest resources.
How Deborah and Mark Vitt use their corporate experiences to rock their micro economy.
Trend toward human grade makes wet food more appealing.
Do you wear your heart on your sleeve? These pet pros definitely do.
It's the largest durable dog and cat pet-care category.
We always got something for ya!
Kissing the occasional frog isn't out of the question.
Swag those tails!
Don't miss the Waterproof Pet Pad for kenneled dogs.
This will leave you more time to run your business.
Celebrate these October dates with your pets!
They're critical to any pet business’s marketing strategy.
Do you fire aggravating customers?
The end result is a much more positive feeling.
Sometimes a completely different approach gets better results.
Dust baths, bedding and activities for rabbits, guinea pigs and hamsters.
Thanks to feedback, we’re planning a new Oct. 1-2 timeframe, nearby location and education schedule that coincides with buying.
The case of the waffling quitter...
It's adventure time!
By our measure, nothing says 'cool' like a healthy business.
You have expressed your disappointments and frustrations.
Puppy ice cream is something!
More than half of our brain squad does not have one.
'What I like about your (idea, work, behavior) is ...'
Like maybe similar to this Walgreens executive?
Fill in the blanks when live animals aren’t an option.
From cakes to dental care, take a look at these products.
Provide relief for a range of health concerns.
From "should" to "want"...
Self-development for the summer months.
All you need are the right tools.
SuperZoo, International Cat Day and other dates to remember.
Ask yourself and your team these important questions.
3RD Place: BARKER’S LANE | Davie, Fl Strike a Pose A salon so upscale, it attracts people without dogs. OWNER: Juliana Reese | WEBSITE: barkerslane.com...
These 10 stores will be featured over the next year in PETS+.
2ND Place: WAG CENTRAL | Stratford, CT Wag On A former schoolteacher went back to school to assemble the ultimate boarding, training and play experience. OWNER:...
1st Place: Bar K | Kansas City, MO Hey, Dogtender Bar K presents dogs and their humans a business model like no other. OWNERS: Leib Dodell,...
You’re missing out if you don’t collect customer data. Here’s what you should be asking for.
Good Points I loved the “Expansion Time!” article (PETS+ June, page 24). I’m not going to be expanding, but I am looking to open a few...
A day care mom was dropping off her dog. She drove right through the building. — Pam Alerine, Style Mutt, Cleveland, OH
The big believer in “collisions”...
Tips for gaining the most from the experience.
...with calligraphy, sailing and competing!
This is the case of the abusive employee.
Because first impressions are everything.
A few tricks of the trade to get your news into the hands of journalists via a compelling pitch...
Dates are in!
Dog Rocks are doing great.
These stores help customers make their dog’s birthday or gotcha day wishes come true.
...for Facebook likers and Instagram followers!
Wag the dog.
A section devoted to locally made products gives an edge over big-box stores.
The more product ideas the better!
A lot more than furniture was included.
...and do it with a laugh
What should they do? Here are your thoughts.
Bucking the idiom, this store gladly takes wooden nickels.
... and many more June events!
Balance, some laughter and just being herself!
What makes an employee stay with a pet business? We asked those who have been in their current jobs for more than four years — the...
Maybe start it with a marketing question.
Boutique-inspired gifts for pet lovers and their fur babies.
When a customer lies, it may not be for the reasons you think.
PB and CBD!
Instagram is great at some things but extremely tricky if you’re trying to use it to drive direct sales.
Car safety becomes a priority for pet parents.
Follow this simple rule: Reschedule.
Give something for pet fathers this Father's Day.
See how other pet businesses are doing.
Read PETS+ in print or online, watch PETS+ Live! webinars, and now, listen to a new monthly podcast.
63% have never moved their business.
The prize: a $200 gift certificate.
Success ultimately came to The Green K9 after a rocky start.
Plant an aquatic garden any time of the year.
Because comfort is everything ...
Here are some strategies to help you find the love of a true teammate.
How does a retailer connect to its clientele and keep them coming back for more in an already flooded pet market?
And how to deal with a sales person who can't close a sale ...
All the newest for your pets in May.
Here are your thoughts.
And that smart mat is a must-try!
See the treat that dogs have gone crazy over.
Amazon isn’t going anywhere. Neither is Chewy. So how can independent brick-and-mortar stores compete when it comes to the purchase and delivery of pet supplies? We...
Where once failure was the domain of losers, it’s now a cause célèbre, a hard-earned badge of redemption and authenticity. In ads for sneakers, athletes relish...
Just how many people own a pet?
There's plenty to do in May!
Also, get out of the store for a few weekends this summer.
Former day care owners’ foray into boutique nets steadily increasing sales.
Do you collect customer data?
And pumps those muscles!
Be careful of getting yourself stuck donating to every medical benefit, fundraiser and poker run.
Multicultural shoppers make big waves in the bird world.
Use mud season to your advantage this year.
Pet owner wanted to empathize with others when she grieved the loss of her own pet.
They are more than just a treat.
Manage your own expectations on your ROI.
The seeker finds success daily; the conquerer attains it only at the top.
Don't miss: a really easy way to power up sales.
OK, so you know the story.
In 60 minutes or less, you could make as much as you do during an entire business day.
It increases 'processing fluency.'
Don't miss the high-tech fountain!
Look for aquatic nutrition that stands out when stocking up.
Do you own the building where your business is located?
Building a community is vital for anyone in business.
Done right, do-it-yourself bathing produces a bonus revenue stream.
Ever consider systems and processes that everyone abides by?
From secure fencing to disaster-preparedness brochures.
Check out these alternatives to traditional clay litter.
His newest adventure is learning Japanese.
PETS+ makes one reader feel like she's 'not alone out there.'
Facebook live was a great help to one of our retailers.
This is the case of the end-cap shoplifters.
3 apps this writer's business can’t live without.
You impress us. On a daily basis. Your creativity and generosity know no bounds. In fact, many of you are leaders in your respective fields, innovating...
There’s an app for that. And that. And even for that. A seemingly endless supply now exists to help businesses run more efficiently and effectively. We...
And a lot of reviewing to do.
What was the most joy you had at work?
Are buyers liars?
And throw a party!
At least that's what the customer thinks.
Knowing who you are as a brand and how to visually express is only half the battle.
This re-establishes your ground as the expert.
Muttigans combats big-box and online competition by giving customers what they can’t get anywhere else.
Make use of a dog fest to get to know your local pet store and service providers.
Find out safer methods for protecting your fur babies.
Make ringing up a sale a memorable experience.
It creates more exposure.
Some people naturally step forward to lend a hand and take responsibility.
Let the press know about you.
Here’s to the readers willing to share with the world what works for them.
But the signs say it all!
PETS+ readers give a shout out to companies that go the extra mile in helping them sell.
Do you donate to charities?
Just gotta have the right strategy.
...and tons of caffeine!
Take notes of these important dates!
Less is more in these new releases.
Don't miss these cool new products.
See what March has for you.
'We are off to a great start!'
This store transformed from being a delivery service into a 1,837-square-foot retail space and something else on weekends!
You can't give in, but a show of sympathy can make things better.
Ask in a way that will actually produce results.
The world is changing. So should your marketing.
Plus: A new perspective on vacations.
Know what to stock and make them available.
Set the right scene — and provide comfortable digs — for your reptile friends.
From a favorite store to five locations, this Maine store spreads the hometown element across the state.
Exciting homes for the little furballs.
More treats and toys went out during the holiday season.
See how Brain Squad members responded to The Case of the Dog Bite.
Provide relief, reduce costs and boost sales.
Old-school but effective, business cards remain a quick, cheap, easy way to market your business.
Its owner uses Instagram, Facebook and even Etsy to draw customers.
Make your own line of peanut butters infused with pet-friendly herbs.
Relate like a pro!
Started with that one lucky python.
Learn to handle those days when business is off.
Pets of different kinds can go together!
Valentine gifts, safety and POS software to make your job easier.
More than half of you don't.
Using any or all of these skills will help any pet business owner.
Make a great final impression.
Each of our america’s coolest stores contest winners has a mentor at its helm. These leaders advise and inspire their employees, and they do the same...
Take inspiration from these examples.
A trip to South Africa was 'one of the best things I’ve done,' Candace writes.
Try these ideas to make the month more productive.
Note these dates on your February calendar.
You indies are all about experimentation. After all, no corporate overlord exists to dictate which products you sell or how you merchandise them. Or which processes...
Find the ones that will suit your kitties’ preferences.
See how you did last holiday season.
Absence of this might be one of the reasons for a drop in a store's sales.
And try to keep your expectations low...
From dog houses for tortoises to car safety for the pups, there's something for everyone.
A California store rules at raw food.
When you keep track or keep score, you have so much you can do with that information.
Read the case of the frequent returner.
She offered a consolation prize to no avail.
Owner turned a negative into a positive.
What it is, how to sell it, and the ever-changing laws regarding it.
A lady tried to steal my fake dog poop cardholder because she was grossed out and offended. I caught her taking my cards out and trying...
Find out what's been selling well.
“Here’s what I have learned …” Why use it? People don’t care what you know; they only care what you have learned. Source: Scott Ginsberg, aka...
Old school still works.
Baby in the car. Heavy bags. Short on time.
Customers tap and connect to a New Jersey store.
A new dog-training service at a pet boutique gets off to a bad start.
Happy children, happy parents!
Yes: 54% It will impact pricing on some of our products, but just as important will be the effect of increased prices on everything else in...
Togetherness is fun for this couple.
Pet care services are ready for 2019.
Avoid the post holiday blues with promotions to get cash-wielding customers through your doors in January.
Grain-free, high-protein formulas lead new releases.
Toys that address needs from head to toe.
Rhode Island Monthly has named it the Best Pet Boutique three years running.
Some are excited, while some fear the uncertainties of 2019.
With the launch of a new website and a refreshed design, we’re ready for 2019.
We answer your most pressing questions.
Try this advice to help your business grow and prosper.
Welcoming the new year with the newest pet products.
Treats for the good and fuzzy, vinyl stickers and more made it to October's hottest.
There’s no sitting behind the counter at this New Jersey store.
You will never know it's importance to your health as a retailer unless you do it.
Some stores even have entire rooms dedicated to kitties.
Here's how members of our Brain Squad responded.
Check out January’s shortlist of hot new products.
CBD in every form, in a range of price points.
Learn what these pet pros do to cut down on 'show rooming.'
She quit her high-paying corporate job to open a pet-supply store and grooming salon.
There’s a big difference, and knowing it may be your key to success.
Our guide to apprehending bad fish, displaying more dog food than you have room for, triaging a sick bird, fixing a freezer, and most things in...
Millennial and Gen-Z shoppers are now looking to buy and design their first reptile habitats.
HAVE A BOLD NEW IDEA to improve performance at your store? Look for a way to present it as coming from far away. A recent study...
Beware of spoilers.
Benefit from the lucrative opportunities walking through your door.
Anyone can create great window displays.
It wasn't pretty.
Long-lasting treats for all types of chewers.
We give you the secret for getting a finicky cat to eat.
Recommendations from micro-influencers are twice as effective as paid advertising.
Kentucky pet spa brings in the bucks with post-groom Facebook photo package.
Innovative products aim to improve lives of cats, dogs and their caregivers.
These latest releases get your pets ready for the winter chills.
Follow this weekly plan to ensure Santa pays you a visit this season, too!
Candace D'Agnolo chats with the owner of Absolutely Fish.
Gifts you want
to get this holiday season.
This month, we give eight pet pros the whole superhero-in-a-cape comic-book treatment.
Try a five-minute meditation session to reduce stress.
How to make your business like a TV series you can’t stop watching
True Identity: Kara Holland | Co-owner Base of Operations: Pittsboro Pet Supply, Pittsboro, NC When West Paw Design announced its #GetOutAndDisplay Instagram contest in 2016, Kara...