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It increases 'processing fluency.'
Don't miss the high-tech fountain!
Look for aquatic nutrition that stands out when stocking up.
Do you own the building where your business is located?
Ever consider systems and processes that everyone abides by?
From secure fencing to disaster-preparedness brochures.
Check out these alternatives to traditional clay litter.
His newest adventure is learning Japanese.
PETS+ makes one reader feel like she's 'not alone out there.'
Facebook live was a great help to one of our retailers.
This is the case of the end-cap shoplifters.
3 apps this writer's business can’t live without.
And a lot of reviewing to do.
What was the most joy you had at work?
Are buyers liars?
And throw a party!
At least that's what the customer thinks.
Knowing who you are as a brand and how to visually express is only half the battle.
This re-establishes your ground as the expert.
Muttigans combats big-box and online competition by giving customers what they can’t get anywhere else.
Make use of a dog fest to get to know your local pet store and service providers.
Find out safer methods for protecting your fur babies.
Make ringing up a sale a memorable experience.
It creates more exposure.
Some people naturally step forward to lend a hand and take responsibility.
Let the press know about you.
Here’s to the readers willing to share with the world what works for them.
But the signs say it all!
PETS+ readers give a shout out to companies that go the extra mile in helping them sell.
Do you donate to charities?
Just gotta have the right strategy.
...and tons of caffeine!
Take notes of these important dates!
Less is more in these new releases.
Don't miss these cool new products.
See what March has for you.
'We are off to a great start!'
This store transformed from being a delivery service into a 1,837-square-foot retail space and something else on weekends!
You can't give in, but a show of sympathy can make things better.
Ask in a way that will actually produce results.
The world is changing. So should your marketing.
Plus: A new perspective on vacations.
Know what to stock and make them available.
Set the right scene — and provide comfortable digs — for your reptile friends.
From a favorite store to five locations, this Maine store spreads the hometown element across the state.
Exciting homes for the little furballs.
More treats and toys went out during the holiday season.
See how Brain Squad members responded to The Case of the Dog Bite.
Provide relief, reduce costs and boost sales.
Old-school but effective, business cards remain a quick, cheap, easy way to market your business.
Its owner uses Instagram, Facebook and even Etsy to draw customers.
Make your own line of peanut butters infused with pet-friendly herbs.
Relate like a pro!
Started with that one lucky python.
Learn to handle those days when business is off.
Pets of different kinds can go together!
Valentine gifts, safety and POS software to make your job easier.
More than half of you don't.
Using any or all of these skills will help any pet business owner.
Make a great final impression.
Each of our america’s coolest stores contest winners has a mentor at its helm. These leaders advise and inspire their employees, and they do the same...
Take inspiration from these examples.
A trip to South Africa was 'one of the best things I’ve done,' Candace writes.
Try these ideas to make the month more productive.
Note these dates on your February calendar.
You indies are all about experimentation. After all, no corporate overlord exists to dictate which products you sell or how you merchandise them. Or which processes...
Find the ones that will suit your kitties’ preferences.
See how you did last holiday season.
Absence of this might be one of the reasons for a drop in a store's sales.
And try to keep your expectations low...
From dog houses for tortoises to car safety for the pups, there's something for everyone.
A California store rules at raw food.
When you keep track or keep score, you have so much you can do with that information.
Read the case of the frequent returner.
She offered a consolation prize to no avail.
Owner turned a negative into a positive.
What it is, how to sell it, and the ever-changing laws regarding it.
A lady tried to steal my fake dog poop cardholder because she was grossed out and offended. I caught her taking my cards out and trying...
Find out what's been selling well.
“Here’s what I have learned …” Why use it? People don’t care what you know; they only care what you have learned. Source: Scott Ginsberg, aka...
Old school still works.
Baby in the car. Heavy bags. Short on time.
Customers tap and connect to a New Jersey store.
A new dog-training service at a pet boutique gets off to a bad start.
Happy children, happy parents!
Yes: 54% It will impact pricing on some of our products, but just as important will be the effect of increased prices on everything else in...
Togetherness is fun for this couple.
Pet care services are ready for 2019.
Avoid the post holiday blues with promotions to get cash-wielding customers through your doors in January.
Grain-free, high-protein formulas lead new releases.
Toys that address needs from head to toe.
Rhode Island Monthly has named it the Best Pet Boutique three years running.
Some are excited, while some fear the uncertainties of 2019.
With the launch of a new website and a refreshed design, we’re ready for 2019.
We answer your most pressing questions.
Try this advice to help your business grow and prosper.
Welcoming the new year with the newest pet products.
Treats for the good and fuzzy, vinyl stickers and more made it to October's hottest.
There’s no sitting behind the counter at this New Jersey store.
Learn the know-how of excellent online reviews.
You will never know it's importance to your health as a retailer unless you do it.
Some stores even have entire rooms dedicated to kitties.
Here's how members of our Brain Squad responded.
Check out January’s shortlist of hot new products.
CBD in every form, in a range of price points.
Learn what these pet pros do to cut down on 'show rooming.'
She quit her high-paying corporate job to open a pet-supply store and grooming salon.
There’s a big difference, and knowing it may be your key to success.
Our guide to apprehending bad fish, displaying more dog food than you have room for, triaging a sick bird, fixing a freezer, and most things in...
Millennial and Gen-Z shoppers are now looking to buy and design their first reptile habitats.
HAVE A BOLD NEW IDEA to improve performance at your store? Look for a way to present it as coming from far away. A recent study...
Beware of spoilers.
Benefit from the lucrative opportunities walking through your door.
Anyone can create great window displays.
It wasn't pretty.
Long-lasting treats for all types of chewers.
We give you the secret for getting a finicky cat to eat.
Recommendations from micro-influencers are twice as effective as paid advertising.
Kentucky pet spa brings in the bucks with post-groom Facebook photo package.
Innovative products aim to improve lives of cats, dogs and their caregivers.
These latest releases get your pets ready for the winter chills.
Follow this weekly plan to ensure Santa pays you a visit this season, too!
Candace D'Agnolo chats with the owner of Absolutely Fish.
Gifts you want
to get this holiday season.
This month, we give eight pet pros the whole superhero-in-a-cape comic-book treatment.
Try a five-minute meditation session to reduce stress.
How to make your business like a TV series you can’t stop watching
True Identity: Kara Holland | Co-owner Base of Operations: Pittsboro Pet Supply, Pittsboro, NC When West Paw Design announced its #GetOutAndDisplay Instagram contest in 2016, Kara...
Everything was going great ... until the marketing coordinator opened her mouth.
Readers love PETS+ daily emails.
Check out this live grass for your feline friends!
He excels at raising the quality level of food his customers buy for their pets.
These heroic pet pros’ alter egos are anything but underdogs.
True Identity: Debbie Brookham | Owner Base of Operations: Furry Friends Inc., Colorado Springs, CO Debbie Brookham didn’t get bit by a radioactive spider, and she...
A background in veterinary technology went a long way in this situation.
True Identity: Rosie DeLibero | Owner Base of Operations: Rosie Walks, Beaverton, OR Kitties can’t help but be attracted to The Cat Magnet, aka Rosie Libero....
Danielle Wilson of Bath & Biscuits in Granville, OH, is 'The Cat Calmer.'
Myra Tsung of Camp Kitty in Decatur, GA takes multi-tasking to a superhero level.
Go ahead and try it. We dare you.
Here's how to make the most of the busy months ahead.
Decorating a store for the holidays is not like decorating a home.
Here comes the happiest — and busiest — time of year.
She's been running her cat-grooming salon for 10 years.
Candace D'Agnolo chats with the owners of Big Bad Woof
Fish lovers school up
in a New Jersey store that rivals public aquariums.
Our exhaustive guide to having difficult conversations.
In addition to canine and feline store mascots, we’ve found a horse, a Yellow Crowned Amazon who’s a chicken with strangers and an iguana who’s been...
How do you practice environmental sustainability in your pet business? By sourcing chews and treats locally? Carrying recyclable toys? Installing water-saving systems and solar panels? Whatever...
A feline protest of a dog parade is all in good fun.
A Washington, DC, store bucks the conventional and leads the way in sustainability.
Some guests benefitted from their circuitous paths into the pet business.
There is something for every pup, in all stages of health and wellness.
Go ahead, stick 'em up.
“Shorty” Rossi continues his roadtrip.
Give that dog a cigar!
Check out these perfect holiday products.
Hobbyists now have an abundance of choices.
Birds like it when you mix it up.
PET PROFESSIONALS are a diverse bunch. Some enter the industry after formal training within a particular field, such as veterinary or grooming. Others arrive after a...
Nail one thing in these 30 categories, and your marketing will take off.
Don't miss our webinars, happening twice every month.
WHEN I WAS with a doggie daycare in Atlanta, we had someone call in and get through all of our questions, including making sure that she...
Her work territory is huge, but this New Hampshire pet pro never complains.
A Houston feed store has grown in size and scope from 64-square-foot beginnings.
We talk to Leel Michele of Bow Wow Beauty Shoppe.
Why consistency matters.
VIDEO KILLED THE RADIO STAR, and it continues to dominate. According to Cisco’s Visual Networking Index, video will make up 82 percent of all consumer internet...
Lifetime support leads to lifelong customers.
With a strong economy, it may be time to review and realign job descriptions.
It's all in how you handle it.
Don't be afraid. It's not that technical.
What products and services have been moving in your businesses.
Dog walkers and pet sitters will appreciate this hand-gear.
This bag helps keep everything organized and easily accessible.
Their shopping habits interesting to watch.
Products that make a noticeable difference.
The benefits of going organic are many.
A Chicago couple builds a business to suit their own needs and (high) expectations.
A store tied to a nonprofit welcomes both customers and adopters.
Bow Wow Beauty Shoppe's customers come for the service and stay for the ambiance.
America’s 2018 Coolest Pet Businesses Coronated.
MY BUSINESS PARTNER, Natalie, and I were away from the shop for the weekend when we received an urgent phone call. One of my loyal customers...
Improve client experience with easy-to-read price board hangs.
Reach out to local celebrities to see if you can serve them.
Remind your audience of how much it means to a community to have strong local businesses.
With lighting, like most things, you get what you pay for.
EMAIL MARKETING and I have a love-hate relationship. After 11-plus years leading digital marketing for pet businesses, I rarely speak about it publicly, instead deferring to...
Their groomer seems wonderful. But treats and money have been going missing. What steps should the owners take?
Host a time specifically for bunnies to play.
See if this doe not expedite the process and lead to better results.
This product line is on fire right now but comes with irregular regulation and state-by-state enforcement. That could be changing.
See what you know about the pets of kings, queens, princes and princesses.
An event at a boutique draws an overexcited pup whose owners are oblivious. How best to train the pups’ parents?
Make some display space for your buying spree at SuperZoo.
Do your bit to keep human-animal families together by hammering home the importance of microchipping animals.
Use these examples from pet businesses across the country to spark your creativity.
Unique artisan-made products, welcoming atmosphere keep customers returning regularly.
Think how you can use words to be more effective.
The future of Facebook’s business use is nebulous, indeed.
Start by asking fans of your business to write online reviews.
Drive customers, sales and fun through your doors.
Expect to jump through hoops when opening a cat café ... and for it to be worth the effort.
The case of the fleeing customers.
Learn how even businesses tied to massive multinational companies can innovate and serve their local clientele.
Customers do this when they see your storefront.
What does your compensation system look like for on-the-floor sales staff?
Years of collecting images and ideas led to a Rhode Island store.
Dogs hop aboard a bus to their daily grind.
If your staff apparel needs a makeover, look to these standouts for inspiration.
You really can’t stock too many holistic dog foods.
Know what photos to post on your social media!
The case of the complaining neighbors.
Customers become the best ads with incentives to tell their friends.
Look to and learn from these outstanding mural installations.
Take a look.
She needed to think fast on her feet.
Ode to Joy Sell more, produce more, be more creative, satisfy more customers … through happiness. Traditional management theory has a lot to answer for. Don’t...
A busy day starts off with enough customers to overlook a shoplifter in the midst.
Rule of thumb: You get lost, you meet a dog.
It’s time to think outside the box.
With a clean fixture layout, your store will look organized, and the merchandise will be the star.
This simple framework guides you through the storytelling process.
ONE OF THE GREAT things about the pet business is that your clients always want and need more … more products, more services. So why do...
In the face of growing competition, this store stays cool and carries on.
Get inspired with these examples.
Picture a morning, late in the summer with blue sky and large fluffy white clouds. You are at a park with a swimming pool and a...
The Case of the Stolen Clients
A Minnesota business emphasizes friendliness, low stress and satisfaction ... in both customers and employees.
This dishwashing soap is pure magic.
Hail to the First Canines.
Pet hotel offers treatments that live up to its posh name.
Freebies? If not, consider starting now.
First, make sure you know who you really are.
More of what you need to know.
Tailor your order to the tastes of your town.
A Manhattan pet business owes its success to training its humans.
The case of the client who might not come back.
EACH ISSUE OF PETS+ brings you a feature on one of America’s Coolest Stores. One of our readers’ favorite aspects of that story is “Five Cool...
Here are our 10 best tips of 2017.
I went out with a nice man the other day. We ended up in a high-end restaurant on the water, and usually along with a higher...
Ensure that your HR nightmare doesn’t spiral out of control.
Plan an event that involves the community.
See pet business owners who excel at themed display to share their favorites.
Give that cat a freebie!
Sounds like it’s time for a chat.
A Wisconsin store has mastered surviving and thriving.
The case of the last-minute holiday staffing hurdle.
To improve her expertise, this store owner took a 500-hour course.
'I've never had a negative reaction.'
Using fear that motivates.
RECENTLY I WAS in a retail store, not pet-related but the lesson is the same. It was major chain crafts store. I was looking for something...
Here's what readers are saying so far.
At Montana store, staff learns to spell "team" Dee-O-Gee.
Which one should Bella believe?
Pets+ connects with six independent pet stores to discuss their successful anniversary celebrations.
Here's how to keep that excitement alive daily.
Every year the Appaloosa Horse Club of America puts on a 100-mile horse trek. I just completed the first leg and it was my first time....
Cultivate your next generation of customers.
Simple sticker makes a store — and its mascot —famous.
Meet the honorable mentions!
The 2017 coolest pet retailers unveiled!
A place for close encounters of the cold-blooded kind.
A gathering place for people and their pets.
An experience that addresses the whole pet.
DOG FOOD ALLERGIES express themselves in a variety of gross ways and might have your customers describing a dog’s skin like a good French pastry: hot,...
Cats live the good life in this boarding facility.
The most dangerous thing you can do in business is never taking a risk.
Overnight burglars leave a store in shambles and take the PC containing customer records. Where to begin?
Time for some stretch!
With the right knowledge and technique it’s possible to be both a leader and a friend. Pets are usually a deep love, or you wouldn’t have...
YOU KNOW YOUR RENT, your monthly payroll and maybe even your electric bill off the top of your head, but if you can’t tell me these...
Leading takes longer but the effects are vastly superior.
A move enables a treat bakery and store to operate under the same roof.
Start writing to Aunt Bessie.
A specialty niche is born out of a passion for a product.
For retro-chic merchandising, head to a yard sale.
A howling schnauzer scares away other grooming clients and traffic continues to lag. Is it time to fire a customer?
It's a framework to help you make better choices.
What any great “About Us” page should do.
Thanks to the individualized and relaxing approach, loyal clients keep groomers booked for weeks in advance.
Omaha sisters use color and creativity to earn reputation as the place for natural and organic foods.
A cockapoo slips out the door of a DIY dog bath and gets hit by a car. How does the owner handle the aftermath?
Groomer’s social-media feed works the ‘aww’ factor
A strong logo is a great start.
A store-owner’s vacation is ruined when a new hire makes a questionable product recommendation for a nervous dog.
Pittsburgh retailer emphasizes pet wellness with organic foods.
Don’t get lost in the shuffle. Send birthday cards (and offers) instead of Christmas cards.
Best of all: It gives you something to follow up on later.