“Trace Menchaca: How I Made $800 in 2 Hours With Facebook Live” in the PETS+ Learning Lounge at the PETS+ Wellness Summit. Photo by Michelle Lange.

SteelDog booth set up and ready to show at the PETS+ Wellness Summit.

PETS+ Editor-in-Chief Ralf Kircher and SmartWork Media CEO Matthijs Braakman put together handouts for the “Let’s Healthy Play” panel, sponsored by West Paw.

Candace D’Agnolo moderates the “Selling CBD in 2020” panel, featuring Angela Ardolino of CBD DOG Health and Nick Massey of Green Coast Pet at the PETS+ Wellness Summit.

The Herbsmith team shares information about its many wellness products at their PETS+ Wellness Summit booth.

An attendee learns more about Loving Pets at their PETS+ Wellness Summit booth.

“Christine McCoy: How My Pet Bereavement Support Group Increases Customer Loyalty” in the PETS+ Learning Lounge at the PETS+ Wellness Summit. Photo by Michelle Lange.

Two- and four-legged attendees enjoyed the PETS+ Wellness Summit.

BC Henschen moderates the “Supplements Starter Pack” panel, featuring William Hoekman of Answers Pet Food, Dr. Chris Bessent of Herbsmith, Dr. Kris Hansen of Earth Animal and Annabell Bivens of The Dog Store.

Shane Somerville of Paddywack, Trace Cochrun Menchaca of Flying M Pet Grocery, Brett Sher of Evangers, Patricia Boden of Animal Connection and B.c. Henschen of Platinum Paws pose for a pic after their “Not Every Customer Wants to Feed Raw. Or Only Raw” panel at the PETS+ Wellness Summit.

Candace D’Agnolo moderates the “Oh Look, Another CBD Brand” panel at the PETS+ Wellness Summit, featuring Julianna Carella of Treatibles, Mike Bateman of Green Coast Pet, Marilyn Good of Charlotte’s Web and Annabell Bivens of The Dog Store.

Elaina Stanley of Three Happy Hounds, right, with Trace Cochrun Menchaca of Flying M Pet Grocery, asks a question at the PETS+ Wellness Summit.

Candace D’Agnolo moderates the “Let’s Healthy Play” panel, sponsored by West Paw and featuring Angela Pantalone of Wag Central, from left, Edward Kaczmarek of Urban Pooch, Spencer Williams of West Paw and Dani Edgerton of Paws on Main, A Place for Paws.

Formulator Gary Pusillo talked with attendees at the HempVet booth at the PETS+ Wellness Summit.

“Keith Miller: How to Boost Business With Instagram Micro-Influencers” in the PETS+ Learning Lounge at the PETS+ Wellness Summit. Photo by Michelle Lange.

“Keith Miller: How to Boost Business With Instagram Micro-Influencers” in the PETS+ Learning Lounge, with Senior Editor Pamela Mitchell, at the PETS+ Wellness Summit. Photo by Michelle Lange

Attendees Amanda Johnson, left, and Jodi Etienne of Razzle Dazzle Dog Boutique check the app for upcoming sessions at the PETS+ Wellness Summit.

The Herbsmith team shares information about its many wellness products at their PETS+ Wellness Summit booth.

“Trace Menchaca: How I Made $800 in 2 Hours With Facebook Live” in the PETS+ Learning Lounge at the PETS+ Wellness Summit. Photo by Michelle Lange.

“Trace Menchaca: How I Made $800 in 2 Hours With Facebook Live” in the PETS+ Learning Lounge at the PETS+ Wellness Summit. Photo by Michelle Lange.

“Trace Menchaca: How I Made $800 in 2 Hours With Facebook Live” in the PETS+ Learning Lounge at the PETS+ Wellness Summit. Photo by Michelle Lange.

BC Henschen moderates the “Old Pets, New Tricks” panel at the PETS+ Wellness Summit, featuring Chris Bessent of Herbsmith, Angela Pantalone of Wag Central, Nancy Guinn of Dog Krazy and Samantha Youngblood of Youngblood’s Natural Animal Care Center and Massage.

Gregori Lukas stresses the importance of coffee for early morning sessions such as the “Raw Raw Everywhere, But Which Brands Should I Sell?” at the PETS+ Wellness Summit, featuring panelists, from left, William Hoekman of Answers Pet Food, Lindsay Meyers of Primal Pet Foods, Liz Varela of Liz’s Pet Shop and Janelle Peters Pitula of Wags to Whiskers.

All set up and ready to show at the PETS+ Wellness Summit.

After-show fun with attendees Dani Edgerton​, from left, Candace D’Agnolo​ and Jill Tack at the PETS+ Wellness Summit!

“Chris Guinn: How Dog Krazy Opened 4 Stores in 3 Years” in the PETS+ Learning Lounge at the PETS+ Wellness Summit. Photo by Michelle Lange.

The conversation continues after the “Oh Look, Another CBD Brand” session at the PETS+ Wellness Summit. Photo by Michelle Lange.

Class photo from the “Ask Gregori” session in the PETS+ Learning Lounge at the PETS+ Wellness Summit.

“Shane Somerville: How I Sold Over a Week’s Worth of Inventory in a Single Day” in the PETS+ Learning Lounge at the PETS+ Wellness Summit. Photo by Michelle Lange.

“Trace Menchaca: How I Made $800 in 2 Hours With Facebook Live” in the PETS+ Learning Lounge, with Senior Editor Pamela Mitchell, at the PETS+ Wellness Summit. Photo by Michelle Lange.

“B.C. Henschen: How to Host Big Events in Your Small Store” in the PETS+ Learning Lounge at the PETS+ Wellness Summit. Photo by Michelle Lange.

After-show fun at the PETS+ Wellness Summit!

Attendees hang out in the PETS+ Learning Lounge at the PETS+ Wellness Summit. Photo by Michelle Lange.

After-show fun at the PETS+ Wellness Summit!

“Christine McCoy: How My Pet Bereavement Support Group Increases Customer Loyalty” in the PETS+ Learning Lounge at the PETS+ Wellness Summit. Photo by Michelle Lange.

“BC Henschen: How to Host Big Events in Your Small Store” in the PETS+ Learning Lounge at the PETS+ Wellness Summit. Photo by Michelle Lange.

Our first of many dinner gatherings during the PETS+ Wellness Summit.

Angela Ardolino of CBD Dog Health and Gary Pusillo of HempVet continue the conversation after the “Oh Look, Another CBD Brand” session at the PETS+ Wellness Summit. Photo by Michelle Lange

Chris Guinn, center, and Nancy Guinn, right of Dog Krazy continue the conversation with Julianna Carella of Treatibles after the “Oh Look, Another CBD Brand” session at the PETS+ Wellness Summit. Photo by Michelle Lange.

Green Coast Pet co-founders Mike Bateman and Nick Massey present the mini-session “What Does the NASC Seal Mean for the Pet/CBD Category and Why Does It Matter?” at their booth during the PETS+ Wellness Summit.

“Trace Menchaca: How I Made $800 in 2 Hours With Facebook Live” in the PETS+ Learning Lounge at the PETS+ Wellness Summit. Photo by Michelle Lange.

“Shane Somerville: How I Sold Over a Week’s Worth of Inventory in a Single Day” in the PETS+ Learning Lounge at the PETS+ Wellness Summit. Photo by Michelle Lange.

Attendee Anabell Bivens of The Dog Store interviews Dr. Chris Bessent of Herbsmith during the PETS+ Wellness Summit. Photo by Michelle Lange.

“Keith Miller: How to Boost Business With Instagram Micro-Influencers” in the PETS+ Learning Lounge, with Senior Editor Pamela Mitchell, at the PETS+ Wellness Summit. Photo by Michelle Lange

The “Ask Gregori” session in the PETS+ Learning Lounge at the PETS+ Wellness Summit. Photo by Michelle Lange.

“Chris Guinn: How Dog Krazy Opened 4 Stores in 3 Years” in the PETS+ Learning Lounge at the PETS+ Wellness Summit. Photo by Michelle Lange.