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Pick a Rhyme, Any Rhyme

It increases ‘processing fluency.’

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WE RECENTLY READ a 7,000-word profile in The New Yorker on five-time world snooker champion Ronnie O’Sullivan, whose similarly named father made a small fortune running sex shops in London. “Ron’s the name and porn’s the game,” he would tell anyone he met. That was one of the few details we remember from that long, long story. A recent study from Lafayette College reveals it’s not just us. Rhymes increase “processing fluency.” As a result, people not only remember rhymes better than other clutches of language, but also perceive rhyming statements as both more truthful and more persuasive. “PETS+ is the name, actionable advice is our game …” What could yours be?

Since launching in 2017, PETS+ has won 16 major international journalism awards for its publication and website. Contact PETS+'s editors at editor@petsplusmag.com.

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Brainstorms

Why You Could Do with a Set of Wheels

Hit the road!

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VANS AND TRUCKS are common with groomers, but just about all pet businesses could do with wheels. Aunt Kerry’s Pet Stop in Wilmington, NC, added some recently with the purchase of a box truck that they converted to serve as a mobile outlet. “Stepping out of the box this year means hitting the road for AKPS,” said owner Kerry Bradley. “We can’t wait to pull up to festivals, events and fundraisers in our new ride.”

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Brainstorms

For the Holidays, Go Green

… like this Grinch!

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HE’S A MEAN one and has a heart two sizes too small. But The Green Spot in Omaha, NE, discovered kids can’t get enough of the Grinch when the store invited clients to bring their kids and pets for photos with the Dr. Seuss character on Small Business Saturday (Nov. 30 in 2019). “It wasn’t until we started doing the event that we realized how much people loved the Grinch,” says co-owner Jessica Ellis. The Grinch’s presence and special offers produced sales 25 percent higher than a typical Saturday, Ellis reports, while the store also received attention from local TV stations. Getting dressed up for a Christmas event? Go green.

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Brainstorms

‘Alliterate or Die!’

There is power in alliteration.

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Alliterate or die!” That was a poster a former colleague saw pasted to a newsroom wall while doing a shift at infamous British tabloid The Sun. Alliteration’s power to make words stick owes itself to the repetition of sounds. It’s something a lot of retailers know, hence “Wine Wednesdays,” “Free Cleaning Friday” or “Saturday Style.” Indeed, once you get started, it’s pretty hard to stop: Too Good to be True Tuesdays, Wet and Wild Wednesdays, Fried Food Fridays (for the staff, of course).

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