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Pick a Rhyme, Any Rhyme

It increases ‘processing fluency.’

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WE RECENTLY READ a 7,000-word profile in The New Yorker on five-time world snooker champion Ronnie O’Sullivan, whose similarly named father made a small fortune running sex shops in London. “Ron’s the name and porn’s the game,” he would tell anyone he met. That was one of the few details we remember from that long, long story. A recent study from Lafayette College reveals it’s not just us. Rhymes increase “processing fluency.” As a result, people not only remember rhymes better than other clutches of language, but also perceive rhyming statements as both more truthful and more persuasive. “PETS+ is the name, actionable advice is our game …” What could yours be?

Since launching in 2017, PETS+ has won 14 major international journalism awards for its publication and website. Contact PETS+'s editors at editor@petsplusmag.com.

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Brainstorms

Force Some Perspective on Yourself

Like maybe similar to this Walgreens executive?

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The wall street journal ran a story a while back about a Walgreens executive who donned vision-blurring glasses, slipped un-popped popcorn into his shoes and taped his thumbs to his palms as part of an exercise designed to help his company better understand the physical challenges facing elderly shoppers. Could you do something similar in your business? The number of adults aged 65 and older will reach 71.5 million people by 2030, twice their number in 2000 and representing nearly 20 percent of the population. This is a market that’s coming to you soon.

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Brainstorms

Set Up Worlds to Collide

The big believer in “collisions”…

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Tony Hsieh, the entrepreneur who found fame and (additional) fortune with his shoe company Zappos, is a big believer in “collisions,” serendipitous encounters where workers randomly run into each other and share ideas. He recently told Entrepreneur magazine he’d even shut down a bridge linking his office’s parking garage to force workers to walk through a common area before they could get to their offices. Your staff may not be so large, but could you shake things up to spark similar innovation? Occasionally get a groomer out on the salesfloor, encourage sales staff to have lunch with employees they don’t normally spend much time with, ask a new employee to review your procedures after their first two weeks.

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Brainstorms

Invite Your Customers to Play Magic Google 8-Ball

The prize: a $200 gift certificate.

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Ask your customers to post the comment “I love [your business name]” on any social media. On a given date, you’ll shake the “Magic Google 8-Ball” by searching “I love [business name],” and the author of the first one you find will win a $200 gift certificate. Tell your customers there is no limit to where or how many they post.

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