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Podcast: Learn How to Create a Killer Website in Our Debut Episode of “Behind the Pages”

Host Keith Miller speaks with website design and copywriting guru Liz Theresa.

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IN THE DEBUT EPISODE of the PETS+ podcast Behind the Pages, host Keith Miller talks with web design and copywriting guru Liz Theresa, digging into the nitty-gritty details of what pet business owners need to know about redesigning a website in 2019.

Guess what? The process is a lot different than it was even a few years ago.

From Theresa, you’ll learn about the creative process, what you’ll need to pay, how much fun it can (and should) be, as well as the danger of trying to do too much on your own in WordPress.

Learn more about Liz Theresa at her website at liztheresa.com.

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Pet Sustainability Coalition

Pet Sustainability Coalition Presents: Critical Sustainability Strategies for Retailers

This webinar, held on November 7, 2019, is the second in a series from PSC discussing how retailers can establish sustainable practices in their business. Moderated by PSC’s Andrea Czobor, the webinar unveils data behind the increasing consumer demand for sustainable products, what retailers have to gain from connecting with these purpose driven consumers, and a new PSC program that makes finding these products easier for retailers.

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Behind the Pages

Podcast: Learn the Most Powerful Hidden Features of Google My Business

Discovery the secret — yet insanely easy — aspects of listing your company on Google.

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ON THIS MONTH’S Behind the Pages podcast, host Keith Miller and his guest help you master some insanely easy — but hidden — aspects of listing your company on Google.

Keith spends time with Paul Counts, who runs digital marketing firm MarketingCounts.com and hosts a podcast of the same name.

Counts shares details on how simple fixes to your Google profile can help your business achieve a higher profile in searches — like merely ensuring that your address is identical everywhere you have it posted on the web. He relates the importance of having a Google “short name” and demonstrates how that name can help you garner customer reviews easily.

Behind the Pages is created by Keith Miller of Bubbly Paws, located in the Minneapolis, MN, area. New episodes will be released on the first Friday of every month. Subscribe to Behind the Pages on Apple Podcasts, Spotify or Google Podcasts. Or check our podcast page. for past episodes.

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Behind the Pages

Podcast: Learn More About Fi, the Ultimate in GPS Dog Collars

In addition to its many functions, its battery goes up to three months without a charge.

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ON THE NEXT Behind the Pages podcast, host Keith Miller finds out the back story of Fi, a tech startup that developed “the Apple Watch” of GPS dog collars. Keith’s guest is Fi founder and CEO Jonathan Bensamoun, who developed the collar and app with his dog, Thor, in mind.

This collar is amazingly cool, with GPS tracking capability, activity tracking, light for night walking, a waterproof case, interchangeable nylon straps in two colors and an Apple or Android app that controls and monitors the whole thing wherever anywhere a cell signal is present. And — get this — its battery goes up to 3 months without a charge. (For now, the collar is sold only through the company’s website, tryfi.com, and the company is exploring distribution through other means.)

Keith and Jonathan discuss the collar but then go into the challenges of starting a company and bringing a product to market. Don’t miss this episode if you’re into tracking your dog’s fitness routine or whereabouts — or if you’ve got an idea for a product you dream of launching.

Behind the Pages is created by Keith Miller of Bubbly Paws, located in the Minneapolis, MN, area. New episodes will be released on the first Friday of every month. Subscribe to Behind the Pages on Apple Podcasts, Spotify or Google Podcasts. Or check our podcast page. for past episodes.

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Behind the Pages

Podcast: Wellness Junkie “Coach Caitie” Teaches You to Care for Yourself as Well as You Care for Your Pets

It’s time to start following some of the same advice you give to your customers about their pets.

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IN THE LATEST Behind the Pages podcast, host Keith Miller discusses ways to hone your own health and fitness to give you the energy and stress-free mood you need to run your business at a higher level. His guest is health coach and self-proclaimed “wellness junkie” Caitie Motta (coachcaitie.com).

Spoiler alert: The key to success involves diet and exercise … and a lot of the same advice you give your customers about their pets — but forget to follow yourself.

In their discussion, Miller and Motta tak about eating to improve mood, the importance of finding the right exercise regimen for you, sticking with it, and not beating yourself up too much when you inevitably back-slide.

Don’t have time to listen to the latest episode of Behind the Pages immediately when it launches on Friday? Here’s one tip you can get started with immediately: Reduce stress by setting some boundaries in your life. Put your phone on “do not disturb” and check it only at set times. Do the same for email. Belong to groups with negativity? Quit them. Let staff members know what matters to approach you with and when.

Behind the Pages is created by Keith Miller of Bubbly Paws, located in the Minneapolis, MN, area. New episodes will be released on the first Friday of every month. Subscribe to Behind the Pages on Apple Podcasts, Spotify or Google Podcasts. Or check our podcast page. for past episodes.

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