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Polish Your Marketing with Stock Photos — and 4 Other Products to Help You Do Business Better

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Pawty Time!

Offer the PAWTY IN A BOX to customers who prefer to grab and go party supplies for their dog’s birthday or gotcha day celebration. Six themes are available, with each kit containing one banner, four bow ties, four flower accessories, and eight each of invitations, party hats, mini bowls and stickers, pupcake wrappers, pupcorn boxes, treat bags and stickers, and placemats. Display with your bakery offerings in this category.

$79.99

pawtybox.com


Supreme Beings

Cats are humanity’s biological and spiritual masters. Customers who understand this will want their own copy of Catakism: A Humorous Purr-spective on Humankind’s Obsession with Cats by Jeff Lazarus. Pair with the companion book Dogtology, also from SKYHORSE PUBLISHING, at the register to serve worshipers of both species.

$14.99

skyhorsepublishing.com

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Patches of “Grass”

The texture of fake grass begs dogs to do their business. For those who want the look of grass without the mess that goes with it — faux or real — FREEFIT FLOORS offers its photo-realistic HD vinyl tiles. Non-toxic, waterproof, and resistant to scratches and stains, they are easy to install over most existing floors. Consider for your next remodel!

$5.99-$9.99 per tile

freefitfloors.com


Pet Pix

Looking for professional, appropriate and affordable pet images for your website? Check out StockPetPhotography.com. The new service from ANIMALHAUS MEDIA features more than 10,000 royalty-free images from professional photographers around the world. Search by type of pet, body language and more.

From $19 an image; (50 percent off an order through October with code AHPP0718)

stockpetphotography.com

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What’s That Smell?

Got nitrogen-based malodors at your pet business? Shawn Eliot Seitz, DVM, created a product that promises to eliminate them. ALPHA TECH PET’s non-toxic, biodegradable PX550 takes on odor-causing substances such as urine and feces, and it does so while being safe for a variety of surfaces, including fabric.

$14.86

alphatechpet.com


This article originally appeared in the July-August 2018 edition of PETS+.  

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FEATURED VIDEO

PETS+ Wellness Summit

Let the PETS+ Wellness Summit Boost Your Wellness Business

This October, PETS+ is hosting its first-ever education and buying summit, with a laser focus on one of the most exciting, fastest-growing areas of the pet business — wellness. The PETS+ Wellness Summit will be held Oct. 1-2 in Rosemont, IL, just outside Chicago and minutes away from O'Hare International Airport. Watch the video to see how you'll boost your wellness business at the event.

FREE REGISTRATION! Sign up for the Summit today at petsplusmag.com/register

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Products

11 New Products for Fall

From nail clippers to shampoo bar and more!

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Namastay Calm

Clipping pet nails stresses out everyone involved. PET PRODUCT INNOVATIONS aims to improve the process with its Zen Clipper Precise. This tool’s adjustable blade limits the amount of nail being clipped to the tip, never crushing the nail or harming the quick. Its adjustability also allows for use on any small pet, from cats and dogs to birds and reptiles. Made from high-quality stainless steel for long-lasting, sharp edges and blade, the clipper also features a cushioned, non-slip handle for comfortable, easy use.

petppi.com

$24.99

Bone Broth Plus

From CARDINAL PET CARE comes Pet Botanics Omega Plus With Bone Broth treats. Available in chicken or salmon as the first ingredient, the bone broth formula contains collagen, cartilage and bone marrow — all essential for maintaining strong and flexible joints, bones and connective tissue. Salmon oil and chia promote healthy coat and skin, and pumpkin aids in digestion. Available in 12-ounce bags.

petbotanics.com

$17.89

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Reduced-Acid Trips

ALKAZONE created Pet Water to boost immunity and support natural body functions in dogs and cats. The ultra-purified water with essential minerals also reduces the acidity of urine, helping to lessen the yellowing of lawns where dogs relieve themselves on a regular basis. Available in 16.9-ounce and 1-liter bottles.

alkazone.com

$1.89-$2.89

For Puppy Teeth

Teething causes discomfort — both in puppies and the humans they try to chew on! The Puppy Pack from BENEBONE provides relief with smaller sizes and softer textures, plus USA-sourced bacon for flavor and scent. The pack contains a Dental Chew and Wishbone. These toys are recommended for puppies less than 15 pounds.

benebone.com

$12.99

Shampoo Bar

Who doesn’t love shampoo bars? They’re easy to handle and result in less waste. ESSENCE ONE and SUPERIOR LABB have partnered to create the Adventure Dog Shampoo Bar, crafted and cut by hand in small batches. It contains organic essential oils, among them nourishing coconut, olive and avocado, plus bug-deterring cedarwood, citronella and lavender. The bar comes in a burlap bag, perfect for travel and reuse. Bonus: Superior Labb donates a percentage of profits to organizations that train service and therapy dogs or have trauma support dogs programs.

essenceone.life

$16

Howling-Good Fun

From HUXLEY & KENT comes Halloween PowerPlush toys Frankenstein, Sugar Skull Pumpkin and Kookie Korn. The colorful squeakers feature durable mesh backing and double-stitched seams.

huxleyandkent.com

$10.99-$12.99

Dogs Love …

DOGS LOVE KALE rebrands as DOGS LOVE US and launches Dogs Love Peanut Butter and Dogs Love Cheese. Available in biscuits and puffs, they join the line of limited-ingredient, sourced and made-in-the-USA treats and chews. None of the products contain gluten/wheat, additives or animal byproducts.

dogslovekale.com

$5.99-$10.99

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Reflection Time

The popular no-pull Freedom Harness from 2 HOUNDS DESIGN has gotten an upgrade: reflectivity to make dogs more visible during walks at night. It still features the patented control loop and front connection ring, both of which aim to prevent pulling, plus the velvet-lined chest strap. Available in red/silver and black/silver, the harness comes in XS, S and M with a 5/8-inch width for smaller dogs and M, L, XL and XXL with a 1-inch width for bigger dogs.

2houndsdesign.com

$33

For Thirsty Dogs

On-the-go pups and their people will appreciate the HIGHWAVE Leak-Tight AutoDogMug. It holds 22 ounces and offers a safer alternative to public water bowls. Simply squeeze to fill and release to return remaining water to the BPA-free container. A twisting lock creates a leak-tight seal.

highwave.com

$20

Doggie Shark, Doo Doo Doo Doo Doo Doo

ROYAL ANIMALS releases three new Halloween costumes for dogs: shark, dragon and camel. They combine fun and functionality, with Velcro closures for easy on, easy off. The dragon and camel customs also have removable heads.

royalanimals.com

MSRP on request

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Cat Food

8 Wet Selections for Feline Foodies

Trend toward human grade makes wet food more appealing.

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FOR MANY CAT PARENTS, mealtime means holding your breath while scraping out a stinky can of mush. As the trend toward super-premium foods continues, wet food is evolving into a culinary centerpiece, focusing on human-grade quality, novel proteins and recognizable morsels. The end result is pleasing for both feline foodies and their human counterparts.

$ <16 cents/ounce | $$ 16-30 cents/ounce | $$$ 31-50 cents/ounce | $$$$ >50 cents/ounce

 

NOW FRESH Grain Free Minced Chicken

Petcurean

KEY FEATURES: Expansion to line adds three new cat formulas. Minced chicken recipe offers picky eaters a unique texture. Bone broth provides moisture and nutrition. 6.4-ounce cartons.

SALES TIP: Easy-to-open tear-off strip and no sharp edges.

petcurean.com, (866) 864-6112

$$$

Grain Free Sensitive Stomach Quail and Garden Greens

Halo

KEY FEATURES: With novel protein, non-GMO vegetables and dandelion greens, barley grass and parsley to provide antioxidants and support easy digestion. 5.5-ounce cans.

SALES TIP: Thirst quenchers: Canned food provides the benefit of added hydration, especially important for cats who drink little water.

halopets.com, (800) 426-4256

$$$

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Pristine Cage-Free Duck

Castor & Pollux

KEY FEATURES: Grain-free duck recipe features poultry raised without antibiotics or hormones. New wild-caught tuna recipe available, too. 3-ounce pouch.

SALES TIP: The Pristine line uses only responsibly sourced ingredients, such as organic fruits and vegetables grown without synthetic fertilizers or chemical pesticides.

castorpolluxpet.com, (800) 875-7518

$$$$

Hound & Gatos Natural Cat Food

Hound & Gatos

KEY FEATURES: A natural line formulated with 98 percent meat, plus a precisely balanced vitamin-mineral mix. Made in the USA by a family-owned company. 5.5-ounce cans.

SALES TIP: This entire line and brand have gotten a reboot, with updated logo, look and packaging.

houndgatos.com, (888) 896-2951

$$-$$$$

Grandma Mae’s Country Naturals

Grandma Mae’s Country Naturals

KEY FEATURES: Five new pâtés and three new slices in gravy formulas. Grain-free, carrageenan-free and non-GMO. Supplemented with DL-methionine to maintain urinary tract health. 2.8-ounce cans.

SALES TIP: Not every cat digs seafood. Five of the new flavors meet consumers’ demand for fish-free foods.

grandmamaes.com, (888) 653-8021

$$$

Redbarn Naturals Cat Filets

Redbarn Pet Products

KEY FEATURES: Filets flaked in broth or gravy, available in five flavors and a variety pack; 2.8-ouce cans.

SALES TIP: A “no goo” guarantee: Crack open a can to show customers the recognizable ingredients, from real pieces of pumpkin to whole shrimp and shredded chicken.

redbarninc.com, (800) 775-3849

$$$$

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Grain Free Tuna & Prawns

Health Extension

KEY FEATURES: Made with real fish as the first ingredient, in a savory sauce. 2.8-ounce cans.

SALES TIP: Liberate cans from the food aisles: Showcase newer offerings in your end caps and other promotional displays.

healthextension.com, (800) 992-9738

$$$

Turkey Adult Cat Recipe

Raised Right

KEY FEATURES: A soft food lightly cooked in a USDA-inspected human-grade facility. Third-party tested for e-coli, listeria and salmonella. 2-pound refrigerated bags.

SALES TIP: In a testament to its tastiness, company founder Braeden Ruud holds eating contests of “man against pets,” during which he personally races to finish the food first.

raisedrightpets.com, (844) 777-3871

$$$$

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8 Toys to Get Your Share of the Billion-Dollar Dog Toy Market

It’s the largest durable dog and cat pet-care category.

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TOY SALES CROSSED the $1 billion mark in 2016, making it the largest durable dog and cat pet-care category. According to market research firm Packaged Facts, the growth will continue, looking ahead into 2020 and beyond. Areas of growth include steady demand in sport and fetch toys, renewed interest in chew toys and a continued love of durable plush. We’ve selected eight new releases across the spectrum.

Big Dawg

Ruff Dawg

KEY FEATURES: USA made of solid rubber, FDA-approved and free of phthalates, latex and BPAs. They bounce, float and are gentle on teeth and gums. Available in two sizes in assorted neon colors.

SALES TIP: Lifetime indestructibility guarantee: Customers can visit the company’s website to request a replacement.

ruffdawg.com, (330) 821-8011

$18.99/$27.99

CHOYS Crab

Aussie Naturals

KEY FEATURES: All-natural jute cotton rope meets water buffalo bone to create a durable chew toy. The rope fibers act as floss, too, for additional oral hygiene. New line includes seven toys.

SALES TIP: Well-suited for teething puppies and active chewers alike.

aussienaturals.com, (800) 456-5778

$13.99

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Rumpus

West Paw

KEY FEATURES: Made with patented Zogoflex material, Rumpus is built for tough chewers, with three chew lobes. Bounces on land and floats in water. Comes in two sizes and three colors.

SALES TIP: These Montana-made products are guaranteed tough, backed up with a refund or replacement warranty.

westpaw.com, (800) 443-5567

$11.95/$15.95

Back to School Collection

P.L.A.Y.

KEY FEATURES: Smarty-pups can become teacher’s pet, with this plush set that includes a calculator, football, artist palette, beakers, and graduation cap and scroll, which crinkle, squeak and glow in the dark.

SALES TIP: Stuffed with certified-safe PlanetFill material made from recycled plastic bottles.

petplay.com, (855) 300-7529

$51.90 collection; $7.90-$16.90 individual toys

Ricochet

PetSafe

KEY FEATURES: An interactive, paired set of two toys that will have dogs bouncing back and forth as they try to catch the “moving” squeak sound coming from each toy.

SALES TIP: Uses three AAA batteries, which last up to a month of daily use.

petsafe.com, (866) 738-4379

$59.99

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Fun Foods Chips

Ethical Products

KEY FEATURES: Whimsical, realistic designs on durable fabric with crinkle paper and squeaker inside. Available in seven snack styles, 8 inches tall.

SALES TIP: Tastes great, less filling: Each bag provides 100 percent of daily dose of fun and zero calories.

ethicalpet.com, (800) 223-7768

$7.99

LOBO the Wolf Puppy

Fluff & Tuff

KEY FEATURES: Lobo means “wolf” in Spanish and this ultra-plush pup’s blue eyes stand out in a pack.

SALES TIP: Lobo’s larger size means he can take the rough-and-tumble play of a larger dog, and makes an ideal holiday gift as one of Fluff & Tuff’s XL options.

fluffandtuff.com, (248) 705-5601

$28.95

Pacific Ring

Ruff Wear

KEY FEATURES: An engaging toy inspired by avalanche rescue dogs and their handlers during training. Built with Dual Shield high-tenacity rope.

SALES TIP: Versatile design engages diverse play styles, especially fetching and tugging, and it’s foldable for easy stow on the go.

ruffwear.com, (888) 783-3932

$24.95

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