(PRESS RELEASE) SÃO PAULO, BR — In a powerful and unprecedented display of compassion, Rio de Janeiro’s iconic Christ the Redeemer monument “embraced” a pet for the very first time through a special projection on World Stray Animal Day (April 4), marking a historic moment in support of responsible pet adoption. The symbolic projection, organized by PremieRpet—Brazil’s pioneer in high-quality, super-premium pet nutrition—and its brand GoldeN, was designed to raise awareness and inspire action around the urgent need to find loving homes for rescued animals.
“At PremieRpet, we believe every dog and cat deserves a loving home and proper care,” said Fernando Maluf, VP of International Sales. “As a national symbol of compassion, Christ the Redeemer provided the perfect setting to share our message of hope and the life-changing impact of adoption—reflecting our company’s unwavering commitment to animal welfare and responsible pet ownership.”
In addition to the projection, GoldeN—together with PremieRpet’s U.S. brand, Natoo—donated more than 27 tons of pet food through the PremieRpet Institute, equivalent to roughly 111,280 meals. The donation went to organizations within the Sustainable Christ Consortium, which collectively care for about 600 dogs and cats. The initiative will also feature three adoption events throughout the month of April, which will take place in Rio de Janeiro, São Paulo and Porto Alegre, promoting opportunities for more animals to find a loving home.
A video of the one-of-a-kind display can be viewed here. To learn more about PremieRpet and its giving back initiatives, please visit www.PremieRpet.com.br/en.
About PremieRpet
PremieRpet was the first company to produce super premium pet food in Brazil and pioneered the concept of indoor and breed-specific formulas. Natoo was developed for pet parents within the U.S. market seeking a more natural diet for their dogs and cats. With DNA that’s rooted in innovation, they’re focused on delivering high-quality nutrition so that pets can live longer, happier lives. Their products are prepared with the finest ingredients that are carefully selected and follow strict quality standards.
Natoo is proud to officially be ClimatePartner certified thanks to the measures the company has taken within its business operations to reduce the effects of climate change. The brand is also focused on conscious consumption at all levels of activity and always prioritizes animal welfare. For more information, please visit www.NatooPetFoods.com.
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About the Archdiocesan Sanctuary of Christ the Redeemer
The Archdiocesan Sanctuary of Christ the Redeemer is the first open-air sanctuary in the world and a national symbol of the country’s Christian sentiments. The Sanctuary has an environment of corporate governance, risks and compliance in the internal controls for managing celebrations and social programs, which serve more than 100 social institutions together with the Sustainable Christ Consortium, formed by the Archdiocesan Sanctuary of Christ the Redeemer, Instituto Redemptor and O Sol – Obra Social Leste 1. Together, the consortium is a major socio-environmental articulator, facilitating changes and transformations. Through actions, campaigns and social, economic, environmental and cultural projects, together with the network of institutions, it supports people in situations of social vulnerability, in line with the 17 Sustainable Development Goals (SDGs) of the United Nations (UN) and the Works of Mercy of the Catholic Church.
About the Sustainable Christ Consortium
The Sustainable Christ Consortium is a strategic alliance between three organizations that work together to promote coordinated actions focused on environmental, social and economic sustainability. The inter-institutional collaboration between the Santuário Arquidiocesano Cristo Redentor, O Sol – Obra Social Leste 1 and Instituto Redemptor enables changes and transformations, accelerating the transition to a more sustainable future, promoting innovation, inclusion, awareness and balance between economic progress and environmental preservation.
