(PRESS RELEASE) Earthly Pet Company announced its rebrand at Global Pet Expo 2025, bringing together the best of Presidio Natural Pet Co. and Earthly Pet Co. under one unified, purpose-driven brand. This rebrand is more than just a new logo; it’s a reflection of our ongoing commitment to responsibly sourced, high-quality pet treats and chews, made with integrity and care for both pets and the planet.
“After more than a year of collaboration with our consumers, as well as our retail and distribution partners, this Earthly rebrand reflects the very essence of our company,” said Andrew Morrison, Co-Founder and CEO of Earthly Pet Co. “This rebrand is more than just a visual update—it’s a new way for us to tell our story. It’s who we are at our core – a brand that stands for integrity, sustainability, and real ingredients for our pets.”
For nearly two decades, Earthly has been known for making premium, healthy treats and chews like Pill Buddy Naturals, Off Leash Mini Trainers, Cat Sushi, and newer favorites like Earthbones dental chews and Earthly Bullys all-natural chews. Headquartered in Petaluma, California, Earthly is proud to be a long-standing, trusted name in independent pet retail, providing responsibly sourced, nutritious treats and chews dogs and cats love.

“Our new brand identity helps us clearly communicate our values: responsible sourcing, limited ingredients, natural ingredients, and a deep respect for pets’ health,” said John Headley, Co-Founder and CMO. “We’ve streamlined everything, making it simpler for customers to understand who we are and what we believe in – and ultimately, easier for them to find our products wherever they shop.”
Visit Earthly Pet Co. at Global Pet Expo at Booth #731 to learn more about the rebrand and discover our latest products.
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