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PRIDE+GROOM Partners with Pet Supplies Plus

P+G and Pet Supplies Plus also collaborated to create the exclusive “Selfie Wash” for their self-pet wash customers.




(PRESS RELEASE) PRIDE+GROOM announces its partnership with Pet Supplies Plus, the largest and most trusted pet retail franchise in the United States. After an extensive search for a shampoo brand to align with the Pet Supplies Plus’ commitment to providing its customers quality pet products during their pet’s grooming experience, Pet Supplies Plus executives and groomers fell in love with the quality, smell and results of P+G products. Services Training Coach Jessica Moore, CMG, IGMS, gave us a glowing review. P+G is now in Pet Supplies Plus Grooming Salons across the country.

P+G and Pet Supplies Plus also collaborated to create the exclusive “Selfie Wash” for their self-pet wash customers. This exclusive kit is an upgraded pack which includes a 3oz coat specific shampoo, 3oz Final Coat conditioner and 2oz Proud, the scent spray. The Selfie Wash are available in all Pet Supplies Plus stores with self-wash stations.

“We have been searching for several years for a natural product that will help improve our customers’ pets’ skin and coat and when we found P+G, we knew it was perfect for the pets that have special grooming needs such as curly coats, shedders and sensitive skin dogs. This incredible shampoo coupled with the Final Coat Conditioner and Proud Spray, leaves our customers in awe of how good their pet looks, feels and smells.” – Michelle Wildman, Director, Pet Services Strategy and Innovation, Pet Supplies Plus.

In celebration of this partnership and in the spirit of the holidays, PRIDE+GROOM is donating over 600 gallons of their ONE FUR ALL conditioning shampoo to each Pet Supplies Plus store to gift to their local rescue organization. This program will guarantee that over 30,000 pets in need will get some TLC and a bath so that can be fresh and clean for their forever homes.

When we launched P+G in June 2020, at the height of the pandemic, we could never have dreamed of having the endorsement of such an acclaimed company like Pet Supplies Plus. This is truly a dream come true.

About Pet Supplies Plus

Your neighborhood Pet Supplies Plus has everything you need for your furry, scaly and feathery friends. Our shelves are stocked with the right products, including a wide selection of natural and made in the USA products. Easily find all their favorites at prices you love, whether you shop with us in store or online using free curbside pickup, same-day delivery or Autoship. To help keep your pets happy and healthy, pet prescriptions can be filled online and delivered directly to your door. As the nation’s largest independent pet store with over 650 locations in 40 states and counting, we make shopping local simple. For more information visit




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