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Pro Athletes and True Leaf Support Shelter Dog Training Program

This act supported the addition of volunteer therapy dog and handler teams.




(PRESS RELEASE) VERNON, BC – True Leaf Medicine International Ltd. has donated to Second Chance Dogs to help support its training program and raise awareness for adoptable dogs.

Second Chance Dogs invests in dogs from Toronto shelters and sends them to get extra training and learn socially acceptable behaviors, increasing their chances of getting adopted in the future. True Leaf and its partner, creative agency Rozaay Management, dropped off a donation of True Hemp chews – which can be used as a healthy training treat – to Second Chance Dogs at a celebrity-filled adoption event held Friday, Jan. 18, at Toronto Animal Services in North York.

Professional football player Tevaun Smith and Toronto-based YouTube personality Julian Lloyd also visited to help raise awareness for the pups that have completed the program and are now looking for their forever homes. The pair met the program’s hard-working volunteers and shared pictures and video of the adoptable dogs with fans on social media.

“Our partnership with Rozaay Management is energizing our Return the Love movement,” said Darcy Bomford, founder and CEO of True Leaf. “We are teaming up with a dedicated group of pet-loving athletes and influencers on a mission – to return the love to dogs and cats through our passion and products. With this event we’re celebrating community and helping a few good dogs get a Second Chance.”

True Leaf launched its Return the Love charitable program in February 2018 when it presented inaugural donations to St. John Ambulance, Canada’s first aid training and community service organization, and the BC Pets and Friends therapy dog programs.

Those donations supported the addition of volunteer therapy dog and handler teams to serve and benefit the well-being of seniors in care throughout the province.


The program has since supported several causes, including donating supplies to help rescue organizations care for animals evacuated due to wildfires in British Columbia and California.

True Leaf’s hemp-seed based products for pets are sold in more than 2,800 stores worldwide and online at In the Toronto area, True Leaf’s True Hemp line can be found in about 100 stores.



NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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