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Pupco Brands Launching New Products at Global Pet Expo

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(PRESS RELEASE) ORLANDO, FL – Pupco Brands Inc. is gearing up for the pet industry’s premier pet product tradeshow, Global Pet Expo. Attendees are encouraged to stop by the Pupco Brands Inc. Booth #6352 to view their newest products launching: K9Kraves and Kitty Kraves (Nutritious PCR Hemp Oil Dog and Cat Treats), Nirvana4Pets (Dropper Bottle PCR Hemp Oil Nutritional Supplement), and Plenary (cat litter unlike any other on the market – the greatest in the world!)

Pupco Brands, Inc. (PUPCO) is a privately owned, Dallas, Texas based company that develops, manufactures and distributes premium, innovative companion pet products that are healthy for cats and dogs, have unique points of differentiation from competing products and provide a compelling value proposition for the pet parent.  They have recently completed the first step in an exciting new branding campaign, with their cutting edge new website and visually compelling packaging design, which comes with a gold foil stamp of their logo on every branded product.

“Since the beginning of this year, we have introduced over ten new product SKU’s, each unlike any other in the market today, featuring many with Cannabinoid Rich Hemp Oil,” expresses Paul Lien, President of Pupco Brands Inc., “We are very excited to showcase our entire line at Global Pet Expo and look forward to the official launch of our PCR Hemp Oil treats, our 100% natural pet care nutritional supplement, our leading-edge microbial pet waste odor control solution and our revolutionary cat litter.”

One of the true rising stars on the new pet product introduction list are therapeutic oils and pet treats infused with cannabinoid (CBD) or Phytocannabinoid Rich Hemp Oil, or PCR Hemp Oil.  Stripped of THC, which induces the “high” normally associated with the hemp plant, both CBD and PCR Hemp oil are regarded as potentially “the next big thing” in the pet industry, due to its almost limitless therapeutic benefits to dogs and cats.

  • K9Kraves: Unlike many pet treats on the market that have high caloric content and/or minimal nutritional benefits; K9Kraves consist of 25% protein and is a great source of vitamins, antioxidants and anti-inflammatories. It’s also corn, soy and gluten free. There’s 300 milligrams of Full Spectrum hemp oil to each 5.3 oz. stand-up pouch, which delivers over 120 Cannabinoids to the Canine Cannabinoid receptors with each treat. The K9Kraves10-Pack 10-unit SNAKPAK is also available and comes in shelf-ready packaging (3 mg. of PCR Hemp Oil per treat).
  • Kitty Kraves: Kitty Kraves is a 100% all fish treat available in a 2.5 oz. stand-up pouch, which provides 75% protein with taurine and omega 3 fatty acids. This treat has been tested with hundreds of felines and the acceptance rate was close to 100%, which is unheard of when you consider the finicky nature of felines. The Kitty Kraves 10X SnakPaks is also available. This popular 10-unit SNAKPAK in shelf-ready packaging is ideal for pet retail stores, as it provides a great cat treat at a very low cost per unit.
  • Nirvana4Pets: 1 ML. Dropper Bottle inside a carton, three SKU’s: 300mg, 500mg and 1000mg of PCR Hemp Oil: A 100% Natural Pet Care Nutritional Supplement, this PCR Hemp Oil/Full Spectrum, in combination with wild Alaskan salmon oil, provides optimum wellness and nutrients beneficial for pet daily health and longevity. Delivering over 120 Cannabinoids, this hemp oil for dogs and cats can be easily administered directly to a pets’ mouth or mixed in their food or water. This miracle supplement addresses anxiety and stress relief and is an effective way to calm dog or cat anxiety, as well as beneficial to pets who are easily irritable or over stimulated by loud noises, separation anxiety, etc. As of today, Pupco Brands is one of the few companies to offer 1000 milligram bottles, which deliver exceptional consumer value by providing pet owners the ability to administer less drops over a longer period of time.
  • Plenary: Revolutionary Cat Litter, Unlike Any Other On The Market: The senior management team of Pupco Brands has extensive experience with cat litter including development, manufacturing and distribution. Three of Pupco’s teammates combined 40+ years of experience with this product segment. Together, they studied the competition and spoken with thousands of cat parents and hundreds of pet product buyers, which lead them to create Plenary.

Plenary has been lab tested and has received stunning reviews by dozens of cat owners, which validates the product’s key claims: No dust, zero-minimal tracking, light-weight, good clumping integrity, excellent odor control, swift cat acceptance, and it flushes down the commode with no issues.  Pupco Brands is confident they have found the closest litter to perfection of any cat litter on the planet. To celebrate this discovery, they selected an appropriate product name (ple·na·ry: adjective: complete in all respects, absolute, unqualified). Similar to their entire product line, they designed extraordinary packaging that visually pops off the retail shelf and screams premium!

Additional products that will be displayed at Booth #6352 include: Microbial Miracle (Pet Waste Odor Eradicator) and PCR Oral Care4Pets (Complete Oral Health Care Product + 100 mg. of Full Spectrum Hemp Oil 8 oz. Bottle w/ Pour Spout).

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Pet Sustainability Coalition

Pet Sustainability Coalition Presents: Critical Sustainability Strategies for Retailers

This webinar, held on November 7, 2019, is the second in a series from PSC discussing how retailers can establish sustainable practices in their business. Moderated by PSC’s Andrea Czobor, the webinar unveils data behind the increasing consumer demand for sustainable products, what retailers have to gain from connecting with these purpose driven consumers, and a new PSC program that makes finding these products easier for retailers.

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Extract Labs Partners with Colorado State University to Fund Canine Cancer Research

Researchers are conducting lab-based research on the impact of CBD against canine glioma, or brain and spinal cancer, cells.

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(PRESS RELEASE) Extract Labs, a Colorado-based hemp extraction lab, has announced that it is funding cancer research currently being conducted at Colorado State University at the James L. Voss Veterinary Teaching Hospital.

Specifically, researchers at CSU are conducting lab-based research on the impact of CBD against canine glioma, or brain and spinal cancer, cells. The research began in early 2019 to learn how CBD interacts with cancer cells, alone and in combination with a commonly used radiation therapy mechanism.

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Cannabidiol or CBD has been shown to possess anti-tumor effects in human and rodent gliomas, and several studies demonstrate a similarity in canine and human gliomas. The initial phase of research is almost complete, and the team at Colorado State University hopes to publish study results within the next year.

“We are proud to be one of the few CBD companies in America currently funding canine cancer research through a university that is world-renowned for its medical care and research,” said Craig Henderson.

Extract Labs, a one-stop destination for a wide range of CBD products, is supplying all of the CBD isolate and oils being used for research in this study. Consumers who purchase Extract Labs products on the company’s website have the opportunity to donate towards the costs of funding the CSU study.

“While this research is in very early stages, we look forward to learning more about the potential impact that CBD has on canine glioma cells,” said Stephanie McGrath, a neurologist at CSU’s veterinary teaching hospital. McGrath is teaming up with Dan Gustafson, professor of pharmacology and biomedical engineering, on this study.

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Sure Petcare Wins Award at Consumer Electronics Show

It is an ‘honouree’ in the Smart Home category for its SUREFEED Microchip Pet Feeder Connect.

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(PRESS RELEASE) Sure Petcare has received a special award at the CES 2020 Innovation Awards competition as an ‘honouree’ in the Smart Home category for its SUREFEED Microchip Pet Feeder Connect.

A panel of judges found the SUREFEED Microchip Pet Feeder Connect “showcased innovative features that scored above the category threshold for design, engineering and innovation.” The product will be one of many cutting-edge products on display from Sure Petcare at the main CES event and CES Unveiled in Las Vegas in January.

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Managing Director of Sure Petcare David Hallas said, “It’s extremely rewarding for the company to have been selected as an honoree in the CES 2020 Innovation Awards competition. With pets increasingly becoming an extension of the family, our products are giving owners unprecedented insights into their pets’ lives. Our technology can help spot shifts in behavior and activity over time, which may signal changes in a pet’s health and well-being.

“CES is widely regarded as one of the most important and influential technology events and we’re looking forward to demonstrating our eco-system of smart products, which have firmly cemented our position as a leading pet technology company globally,” he said.

Sure Petcare will feature its latest pet technology products at its booth, with specialists on hand to demonstrate their features and benefits. ANIMO, the dog behavior and activity tracker, learns and interprets the unique behavior and activity patterns of dogs from sleeping and scratching to barking and more. Owners can follow their pet’s progress and set goals through the associated app, giving them a greater understanding of their pet’s health and well-being.

The company also will demonstrate its SUREFEED Microchip Pet Feeder Connect, a connected feeder that helps prevent pets stealing food from co-habiting pet’s bowls, while also recording the time and weight of food eaten. This information creates a detailed understanding of a pet’s feeding patterns through the SURE PETCARE app, giving owners the opportunity to spot potential health issues if there are changes in their feeding habits.

Sure Petcare will be at CES Unveiled on Jan. 6. The main CES event will be held Jan. 7-10 at the Las Vegas Convention Center.

surepetcare.com

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Kate Julian Joins OffLeash as Senior Director of Client Services

She has nearly 20 years of marketing and advertising experience across multiple industries and verticals.

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Kate Julian

(PRESS RELEASE) OffLeash, abranding and marketing agency dedicated to the pet industry, has added Kate Julian to its growing team of veteran brand builders, strategists and creatives.

As the new senior director of client services, Kate will ensure that every client has the best experience with the highest possible return on their branding and marketing investment. She will work closely with clients from discovery to delivery to align expectations so they receive the right services within a carefully managed budget.

“Kate knows how to set a smart and strategic course for a company’s growth,” said Sarah Julian, owner of OffLeash. “She has years of success with meeting clients where they are, setting a strategy that achieves their goals, staffing the project and seeing it through to completion. She’s exactly who we need so we can continue to be the best in this industry and offer clients the expertise they have come to expect.”

With nearly 20 years of marketing and advertising experience across multiple industries and verticals, Kate has extensive experience in stewarding successful brands and client relationships. Prior to joining OffLeash, she built and led client services teams for agencies such as SE2 and Location3 Digital Marketing. Her experience includes a range of branding and integrated marketing projects with both online and offline strategies.

“A growth industry, such as pet, is the right place to apply all I’ve learned,” Kate said Kate. “My work spans a number of industries, but the common thread is connecting people to what matters to them the most. OffLeash is making a significant impact in the pet industry, and I cannot wait to be part of its success.”

With Kate leading the client services team, OffLeash looks forward to giving clients a strategic marketing partner so they can focus on doing what they love — creating new products and services for pets.

offleashcom.com

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