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Pura Naturals Pet Launches 1-Tree Planted Eco Program for Earth Day

Its goal is to plant hundreds of trees for future generations.




(PRESS RELEASE) ARDSLEY, NY — Pura Naturals Pet celebrates Earth Day with inaugural “Team Green” program that furthers their recycling and sustainability endeavors. This includes a 1-Tree Planted initiative for their USDA Certified Organic Tea Tree & Peppermint Shampoo and Conditioner.

We’re doing more than replacing office light bulbs and placing an extra recycling bin. We are champions of organic pet wellness and believers that great products can do amazing things. Our award-winning Tea Tree & Peppermint Shampoo and Conditioner not only heal canines’ sensitive skin, but now serves as a tool to reverse deforestation and help restore habitats for animals when retailers or consumers purchase this combo pack. We’re making an impact to increase corporate social responsibility by planting trees with amazing projects around the world!

Julie Creed, VP of sales and marketing stated “Pura Naturals Pet is eco-friendly and looks for unique ways to continually improve our global footprint. Team Green provides the platform to expand our recycling and corporate sustainability efforts. With 1-Tree Planted, it’s a multi-faceted approach with specific products that are tethered to planting a tree. We have employees rolling up their sleeves and planting trees and doing restoration in specific markets from the boroughs of New York to the beaches along the California Coast. We are also encouraging our retail customers to purchase our Tea Tree & Peppermint Shampoo and Conditioner combo pack that is earmarked with the 1-Tree Planted logo. Proceeds from the sale of these combo packs will be used to help fund our tree planting initiative.”

The stats are staggering;

  • 700 pounds of paper are used by the average U.S citizen annually.
  • 80,000 acres of forest disappear from Earth daily.
  • Tropical forest destruction accounts for about 20% of current greenhouse gas emissions.
  • 80% of the world’s terrestrial plants and animals live in forests and are losing their habitats to deforestation.

“From our local parks to national forests, our families, pets and the environment all rely on trees. Our goal is to plant hundreds of trees for future generations in conjunction with the U.S. Forest Service and amazing reforestation partners around the world.” added Creed.

The benefit of planting trees is felt long term. Trees reduce the amount of storm water runoff, which reduces erosion and pollution in our waterways and may reduce the effects of flooding. Many species of wildlife also depend on trees for their habitat. Trees also provide protection and homes for many birds and mammals.


For information on Pura Naturals Pet all-natural and certified organic products and the different ways we are committed to recycling and conservation, please visit our website at or view our Sustainability Program or call a customer service representative at (844) 698-4367.




P.L.A.Y. Media Spotlight

At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.

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