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Pure and Natural Pet Names Chief Administrative Officer

She has 20 years of experience in establishing start-up operations in the hedge fund industry.




(PRESS RELEASE) Pure and Natural Pet is growing and has added the post of chief administrative officer. With 20 years of experience in establishing start-up operations in the hedge fund industry, Rorie Gerschwer has been chosen to fill this role. Most recently, Rorie worked in the home warranty industry enabling the business development and account management departments to thrive.

Beth Sommers, president and chief merchandising officer of Pure and Natural Pet stated, “I previously worked with Rorie and she brings decades of critical experience which will help us continue to grow. She will be a tremendous asset and I am thrilled that she is joining the team.”

Gerschwer’s role at Pure and Natural Pet will focus primarily on overseeing day-to-day operations and streamlining processes while the business grows. She will have key interaction with all department heads.

“I was taken aback by the lack of quality in our food supply, including snacks for my three children and my three four-legged children. I quickly mobilized as an adherent of all things organic, including grooming and health and wellness products for my pets. If we start off on the right paw, we avoid health complications down the road. I’m excited for this opportunity to further grow Pure and Natural Pet, a brand I’ve long supported with my own family pets.”,




NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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