(PRESS RELEASE) Pure Cravings, the groundbreaking pet food brand addressing the mercury problem in cat food, is launching its premium, mercury-tested pet food in 64 Mud Bay locations across the Pacific Northwest. This partnership marks a significant step forward in providing pet owners with healthier, safer and sustainably sourced options for their feline companions.
A Game-Charger for Cat Health
Cats on fish-based diets often face elevated mercury exposure. Research shows levels in cats can be up to five times higher than in humans. This exposure can lead to severe health issues, including hyperthyroidism and kidney failure, particularly in older cats. Pure Cravings is setting a new standard in pet nutrition by testing every single tuna and salmon and every catch of sardines and mackerel—to ensure they meet a mercury limit of 0.07ppm, a level experts consider safe for cats.
“We are thrilled to partner with Mud Bay to bring awareness to this critical issue,” said Sean Wittenberg, Cofounder of Pure Cravings. “Our mission is to empower pet parents with a safer option for their cats, one that eliminates the worry of mercury exposure. Mud Bay shares our commitment to pet health and sustainability, making them an ideal partner as we expand our reach.”
Elevating the Standard: Testing Every Fish
Elevating the Standard: Testing Every Fish
Mercury levels in fish can vary widely—even between two fish of the same species and size. Pure Cravings’ proprietary, industry-certified testing technology ensures that every can of cat food meets rigorous mercury limits. To date, Pure Cravings’ testing machines have tested over 6 million fish for mercury, more than the FDA has tested in its history, solidifying its place as an industry leader in pet food safety.
“No other brand goes to these lengths to protect pets,” added Wittenberg. “By testing every fish, we’re able to provide an unmatched level of safety and quality, redefining what pet parents can expect from their cat’s food.”
A Commitment to Sustainability and Quality
Pure Cravings doesn’t just prioritize safety; it’s equally committed to sustainability and premium nutrition. All products are human-grade, non-GMO, 100% wild-caught, and sustainably sourced. This ensures that every can not only benefits pets but also supports the health of the planet.
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Pure Cravings Offerings at Mud Bay: A Variety of Premium Recipes
Mud Bay will carry a selection of Pure Cravings’ premium cat food lines, including:
- Pâté: Flavors like Tuna & Salmon and Salmon & Sardine provide nutrient-rich options for cats.
- Flakes in Consommé: Delicate recipes featuring Tuna, Salmon, and Sardine.
- Minced Tuna: Available in blends like Tuna & Chicken and Tuna & Salmon.
- Cutlets in Gravy: Wholesome fish cutlets in a delectable gravy to help cats stay hydrated.
These recipes offer a range of textures and flavors, ensuring even the pickiest eaters find a favorite. Every product is crafted with care, adhering to the highest standards of quality and nutrition.
Why Mercury Testing Matters
Pure Cravings’ innovative technology is a response to the growing body of research linking mercury exposure in cats to long-term health risks. With fish-based diets being a common choice for many pet owners, this issue has never been more relevant. By addressing this gap, Pure Cravings is providing peace of mind and elevating the conversation around pet food safety.
For more information, visit purecravings.com. To shop Pure Cravings at Mud Bay, visit MudBay.com.
About Pure Cravings
Pure Cravings is on a mission to protect pets from mercury exposure with its groundbreaking technology, testing every single fish to a mercury limit 14 times lower than the FDA’s standard for human food. The brand’s commitment to safety, sustainability, and premium nutrition has earned it a place as a trusted leader in the pet food industry. Every product is human-grade, non-GMO, wild-caught, and sustainably sourced, offering pets the quality and care they deserve.
About Mud Bay
Founded in Olympia in 1988, family and employee-owned Mud Bay had grown to become the PNW’s largest independent pet retailer, with 64 locations and over 500 employees in Washington and Oregon. Mud Bay locations are well-known for their welcoming environments, dedicated team of animal lovers (known as “Muddies”), everyday great value and in-depth knowledge of pet foods, treats, toys, and gear.</small)
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