Crikey!
Dogs will love to hunt, grab and shake the new version of this popular toy. With its Jointed Plush Toy line, TALL TAILS has given its popular Gator a flexible rope structure that moves naturally, satisfying a pup’s prey and shake instincts. The lifelike motion and interactive fun will make this an instant favorite. Good thing the toy also features the company’s reinforced mesh fabric for reassured durability! Also in the line, Shark, with more creatures to come.
talltailsdog.com, talltails@3tbrands.com, (937) 222-2132
$17.99
Chew on This
Easier to digest than rawhide, the Moodog Beef Corium Collagen by PALZ&CO supports joint, skin, coat and gut health. The oven-baked, all-natural chews are made in the U.S. from Midwestern cattle and include no harsh chemicals. Flavors are Bone Broth, Bacon, Goat Milk, Yak Cheese, Pumpkin & Oatmeal, and Oat With Pro/Pre-biotics. In 7 and 10 inches.
palzandco.com, (323) 916-2026
$13.99
Who Let the Bugz Out
From PET KI ENTERPRISES, INC. comes the Rompicatz Basics line of CritterBugz Toys. Available in Mayflyer (shown here), Silverfish, Catapillar, Cricket and Dragonflyer, the toys attach to the sold-separately Rompicatzs Classic Rod via the Interchangeable String. Priced so customers can purchase regularly to switch up and keep cats playing. Brand provides signage, demo tools, photos and videos. 3 to 5 inches.
rompicatz.com, (877) 269-0339
$10.99
Work That Birdy
The ZOO-MAX T3004 Play Gym gives parrots an all-in-one gym, sanctuary and play area. Made from high-quality PVC, it allows pet birds to flex their wings and engage their minds, while spending quality out-of-cage time. Made of nontoxic material with 100%-cotton rope and 1¼-inch perch diameter. Easy to clean and wash. In Filipino Gray. 24 by 28 by 82 inches assembled, 36 by 8 by 8 inches in box. Assembling instructions included. 25 pounds.
zoo-max.com, (888) 996-6629
$299
Due to Popular Demand
Building on the popularity of its frozen vegetable blends, GREEN JUJU introduces freeze-dried versions of Just Greens Blend With Nettles, Bailey’s Blend With Cleavers, Golden Blend With Bee Pollen and Vitality Blend With Astragalus. The raw, organic vegetable blends now come in this convenient form for easier storage and travel. 1.75 and 5.5 ounces.
greenjuju.com, sales@greenjuju.com, (414) 301-1316
$11.99-$29.99
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Ultimate Playmates
The new Tuff & Cuddly toys by THOOZYPET are exactly that. The six vibrant characters offer the perfect mix of comfort and durability, with three layers of tough materials, including inner mesh and ballistic fabric, for play and a plush exterior for snuggling. Retailers can enjoy high margins, and pet parents will love the MSRP. 12.5 inches tall.
petpalette.com, orders@petpalette.com, (410) 795-4444
$16.99
Order Up!
From AGAINST THE GRAIN PET FOOD COMPANY comes The Good Egg, premium made-in-the-U.S. egg-centric dog food that combines the benefits of whole-cooked eggs with hand-packed cuts of beef, bacon or veggies. Designed to appeal to pet parents looking for convenient, nutritious and delicious meal options that appear like a home-cooked meal, the line launches with Bacon & Eggs, Denver Omelet and Steak ‘n’ Eggs. The foods provide nine essential amino acids, essential nutrients, and high-quality protein with a high biological value. 11 ounces.
againstthegrainpetfood.com, (708) 893-0185
$4.35
Pawticularly Easy
EARTHBATH’s no-rinse Paw Wash removes outside dirt and debris after an adventure outdoors. The mild cleanser’s foamy texture and soft silicone bristles ensure a thorough, deep clean. Ingredients shea butter and organic aloe vera soothe and nourish irritated, itchy and dry paws. Safe for customers to use daily on pets older than 6 weeks. Sulfate and paraben free. 8 ounces.
earthbath.com, support@earthbath.com
$14.99
Start Horsing Around
The charmingly playful NaturFlex Horse gallops in as the latest character in PETSPORT’s NaturFlex line of dog toys. It comes in three sizes, with grunters for audio stimulation in Large and Jumbo to perk up ears. Each vibrant toy is made from extra-thick, 100%-natural latex and stuffed with Poly-fil for a lifelike feel, making them safe and sustainable. For medium to large dogs. 4 to 12 inches.
petsport.com, mail@petsport.com
$5.69-$28.79
Vitamin Boost
Fermented cod liver oil has been used as a vitamin A and D supplement for centuries. With that in mind, SOLUTIONS PET PRODUCTS takes leftover oil from production of its Fish Jiggles and offers it as a supplement to support cellular, metabolic, immune and hormonal health. Made from Marine Stewardship Council-certified Atlantic cod. 8 ounces.
solutionspetproducts.com, eric@solutionspetproducts.com
$43.99
Lost & Found
The Hushtag Plus dual-identification system by MYFAMILY combines engraving and a QR code to create the ultimate ID tag. The free MemoPet App allows pet owners to store and manage essential details, including name, phone number, microchip ID, medications, home address and other critical information. The rubber tag holder prevents jingling. In Red, Blue, Pink and Black. 1.6 by 1.3 inches.
memopet.com, info@myfamilyusa.com
$18.99
On the Trail
MONTANA DOG FOOD CO.’s Trail Snacks contain just one easily digestable ingredient and are freeze-dried to preserve freshness, taste and nutrition. Lightweight and natural, they’re easy to take and give during outdoor adventures. Made in the U.S. In Duck, Turkey, Bison, Pork, Chicken or Beef. 3 ounces.
montanadogfoodco.com, adventure@montanadogfoodco.com
$14.99
Just One Scoop
FERA PETS brings its veterinarian-formulated, Eastern and Western medicinal approach to oral care. Dental Support powder makes dental care painless (for dogs, cats and their people) with a powerful blend of botanicals, oral health enzymes, and a clinically studied postbiotic. Just one scoop a day freshens breath, helps keep teeth clean, supports a healthy inflammatory response, and nurtures a balanced oral microbiome. Carries NASC Quality Seal. 2.12 ounces.
ferapets.com, drdulake@ferapets.com
$29.95
It’s Party Time!
The HUXLEY & KENT Happy Barkday Celebration Box throws a “pawty” in a box. With 15% savings compared to buying items separately, it gives value and convenience to pet parents who want to make their dog’s birthday or gotcha day extra special. The all-in-one gift set includes a Let’s Pawty iridescent celebration banner, squeaky Go Fetchie ball, and a Happy Barkday party hat, bowtie and bone. Available in Small and Large.
huxleyandkent.com, info@huxleyandkent.com
$24.99/$29.99
Cats + Cranberries
Designed specifically for felines by a team of animal nutritionists, PET HONESTY’s Cat Urinary Tract Health supplement chew has a unique taste and crunchy shell/creamy core texture to entice cats. Contains cranberry extract, glucosamine and probiotics to maintain normal urine pH, promote a healthy urinary system and gut health, and to provide overall digestive support. Chicken flavor. Approximately 30-day supply.
pethonesty.com, max@pethonesty.com
$17.99
New Flavor Alert
Beef Liver & Cheddar Cheese expands the CHARLEE BEAR grain-free Meaty Bites line. Starting with select cuts of raw beef raised in the U.S., the treats are infused with Wisconsin cheddar cheese and probiotics before being gently freeze-dried for maximum nutritional value, digestibility and flavor. Contains less than 5 calories per treat. For dogs of all sizes. Other flavors: Chicken & Cranberries and Beef Liver & Apples. 2.25 ounces.
charleebear.com, info@charleebear.com, (800) 880-2327
$10.99
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Play Hard, Breathe Easy
With a patented design and BevelTech technology, hard-playing pups can breathe easier with the Breeze Ball by MULTIPET INTERNATIONAL, INC. Dogs pull in air through numerous holes to help regulate body temperature and maintain airflow during play. The toy floats, adding fun for water-loving pups, and its superb bouncing capabilities keep games lively. Non-toxic, free of phthalates, BPA and latex. In Green, Orange and Blue. 3 inches.
multipet.com, sales@multipet.com
$10.99
Beary Cute
Gummy Bear joins the MEOWIJUANA, A SMARTERPAW BRAND line of Knock ‘n’ Nibble Refillable Treat Dispensing Cat Toys. When paired with Meowijuana’s Crunchie Munchie Cat Treats, cats get mental stimulation, physical fun and tasty surprises. Also in Avocado and Starfish.
meowijuana.com, sales@meowijuana.com, (888) 289-6369
$10.99
Slow Down
With the XL Binge Blocker Set from FLUFF TROUGH, pet parents can slow down their dog at mealtime. Designed with rows of pockets to help prevent dogs from gulping big mouthfuls of food, they can enjoy the benefits of prolonged eating in an ergonomic posture. Made from durable FDA-approved silicone, it works well with dry, wet and raw food. Holds 4 to 5 cups.
flufftrough.com, dine@flufftrough.com
$64.50
Freeze Dried For Felines
For its first line of treats for cats, RAWZ NATURAL PET FOOD presents four Mini Raw Freeze Dried Cat Treats: Rabbit With Goat’s Milk & Green Mussels, Tuna With Goat’s Milk & Green Mussels, Wild Caught Salmon With Goat’s Milk & Green Mussels, and Minnows. Goat’s milk provides essential nutrients, and green mussels add an excellent source of omega-3s. Profits donated to cat rescue, service dog, spinal cord and traumatic brain injury causes. 1 ounce.
rawznaturalpetfood.com, (844) 480-8672
$7.99/$10.59
Now For Cats
PRIMAL PET FOODS expands its Kibble in the Raw line by adding three recipes for cats: Beef, Chicken, and Chicken + Fish. All Kibble in the Raw foods provide the benefits of raw nutrition in a convenient format that serves like kibble. Primal combines raw meat, fish or poultry with steam-cooked sorghum, cold-pressed fish oils and air-dried organic produce. All of the ingredients are cold-processed in small batches and freeze-dried into bite-sized pieces. 1.5 and 4 pounds.
primalpetfoods.com, (800) 742-1312
$29.98-$69.98
Tough Toy
Featuring three layers of material sewn with multiple rows of stitching, and a protective pouch for the squeaker, the Tuffy Beetle stands up to all dog breeds and sizes. Plus it’s machine washable and floats. VIP PRODUCTS offers a 10% ISO on this new line, which also includes the Tuffy Grasshopper. 2.17 by 7.48 by 7.87 inches.
mydogtoy.com, info@mydogtoy.com, (480) 704-1700
$19.99
Certifiably Good
So good, this 100% nothing-but-the-cod treat deserves a re-launch, with TICKLEDPET rolling out new packaging along with Marine Stewardship Council certification. The high-protein (45% plus) Cod Snacks Superfood Dog Treats use many parts of the fish after filleting, making them strong in calcium, omegas and amino acids. Treats easily break into smaller pieces for training or seniors. Sustainably fished and human-grade cod. 10 ounces.
tickledpet.com, sales@tickledpet.com
$16.99
Sticking It
The Dog Training Aid Stickers from NATPAT use scented framing to promote mental clarity and steady focus. Made with pet-safe, non-toxic materials, the sticker fastens to the Pet Locket that attaches to a dog’s collar. The patch consists of natural essential oils — mandarin, lavender, vetiver, black spruce, spikenard, frankincense, rue, valerian, cedarwood, Roman chamomile, anise and rosemary— infused in fractionated coconut oil. Each sticker provides 8-hour support. Stickers available in multi-packs of 24 each.
natpat.com, natpat.com/pages/vendor-application-form
$10.50-$19
Hop to It
Your bunny customers will love seeing Rabbitology from CHRONICLE BOOKS on display. Filled with tons of information about the lovable animal species, relayed in a playful tone by author Ilaria Demonti with adorable illustrations by Camilla Pintonato, the book joins the Farm Animal series, which also includes Chickenology and Pigology, if you’re looking to reach those customers as well. Fun fact from the book: Rabbits participate in agility and jumping competitions.
chroniclebooks.com, newaccounts.chroniclebooks.com, (800) 759-0190
$19.99
Leashes Away!
Dog customers will say “Aye, Aye Captain” to BAYDOG’s newest addition to its Nautical Collection. A companion to the Seaside Collar, the Seaside Leash’s twisted cotton-rope holds up to the strongest pullers, while its oil-buffed leather and neoprene liner add comfort to the handle. Completing the look, a brass hardware, heavy-duty scissor hook attaches the leash to the Seaside Collar. In Red, Navy, Pink and Sea Foam. 6 feet.
baydog.com, (443) 484-8664
$45
Game Changer
Throwing underhand, overhand or while sitting won’t wear out the arm, wrist or shoulder with the Hive Zoomer and its compatible Looped Toys. The hook design allows for hands-free, 360-degrees retrieval on any surface, as Looped Toys also float. The Zoomer throws different-sized toys and picks up multiple toys at once. In-store signage available. PROJECT HIVE PET COMPANY’s mission to save the bees inspires its U.S.-made products. Zoomer 23.5 by 4 by 2.5 inches, toys 5 by 4 by 2.5 inches, large Looped Ball 6 by 4.75 by 3 inches.
projecthivepetcompany.com, sales@projecthivepetcompany.com, (612) 584-1205
$15.99-$21.99
Treat Back
Previously Einstein Pets, WONDER BARK celebrates the new year with a new name and the new Everyday Heroes line of natural, oven-baked dog treats. The crunchy snacks come in Blueberries & Peanut Butter, Cranberries & Sweet Potato, Apples & Pumpkin, and Turkey & Bananas — all with chia. Each purchase supports organizations that make a difference for pets and people in need. 5 ounces.
wonderbarktreats.com, (941) 526-9798
$6.99
Link-In Customers
The Sausage Links from TUESDAY’S NATURAL DOG COMPANY connect in one long strand like real sausages. Super easy to snap apart with a low price point, they make a fun-and-interactive treat to display right by the register. Super tasty — great for picky dogs — the 3-inch high-protein links are available in Beef or Lamb. Sausages come in a branded POP box. 200 links per case.
tuesdaysnaturaldog.com, info@tuesdaysnaturaldogcompany.com, (888) 424-4602
$0.99 per link
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Having a Ball
Made from ultra-lightweight material, the AirTuff Soccer Ball floats, bounces and resists punctures from sharp dog teeth. Perfect for pups who enjoy active play outdoors, pet parents can take the ZIPPYPAWS lightweight and easy-to-clean ball to the dog park, beach or just to the backyard. No squeaker inside and not intended for heavy chewing. 6 inches.
zippypaws.com, sales@zippypaws.com, (909) 606-6094
$16.99
Beneficial Fish
Clarence the Clarifier Fish swims around tanks, filtering water of ammonia and phosphate to maintain a healthy environment and reduce tank-cleaning frequency. Safe for aquatic life in both fresh and saltwater tanks, it doesn’t affect a tank’s water pH. K2CONCEPTS, INC. created Clarence with safe-and-effective filtration material (XP-5) that lasts up to 60 days. Easy-to-demonstrate benefits allow retailers to attract new and repeat customers. Coming soon: Clarence’s friends. In singles.
clarencetheclarifierfish.com, thorning@k2conceptsinc.com
$8.99
