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Raised Right Launches New Recipes and New Packaging

Raised Right’s products are available throughout most of the U.S. and Western Canada.




(PRESS RELEASE) Raised Right is a family-owned human-grade pet food company that works with veterinarian Dr. Karen Becker to make “home cooked style” whole-food recipes for dogs and cats that are stored frozen and served fresh. Raised Right just recently launched five new recipes, along with completely new packaging as all of its food will now be sold in 1-pound flexible trays.

For the new recipes, Raised Right is adding a Turkey Puppy Growth Recipe, along with a line of Meat & Pumpkin Adult Dog Recipes — which are actually even more limited ingredient than its Original Adult Dog Recipes as they were able to formulate its Pork & Pumpkin Recipe to meet AAFCO’s standards for a complete and balanced diet through using only seven ingredients. Both Raised Right’s Beef & Pumpkin Recipe and Chicken & Pumpkin Recipe have just eight ingredients, and its Turkey & Pumpkin Recipe has nine ingredients.

What prompted Raised Right to launch its Meat & Pumpkin Recipes came from customers asking if they could add pumpkin to its recipes.

“We frequently had customers reaching out asking if they could add pumpkin to our recipes. After enough people reached out, we decided that we should create a line of recipes that had pumpkin in them. The benefits of pumpkin are becoming widely known and the dogs who’ve tried our new Meat & Pumpkin recipes have given rave reviews so we’re really excited for more dogs to experience these recipes.” says Braeden Ruud, Raised Right’s Co-Founder and CEO.

Raised Right’s Meat & Pumpkin Recipes are retailing for $8.99 per 1-pound flexible tray and its Turkey Puppy Growth Recipe is retailing for $9.99 per 1-pound flexible tray. Raised Right’s products are available throughout most of the United States and Western Canada as they’re distributed by Pet Food Experts, Newco and Avafina.




NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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