(PRESS RELEASE) YORK, ME — RAWZ Natural Pet Food announced the promotion of Luis Raya to Key Account Manager for the USA and Canada, a new role that reflects his outstanding contributions to the company and RAWZ’s continued commitment to strengthening its presence across North America.
Luis Raya
Raya joined RAWZ in 2016 as Sales Manager and brings over 25 years of pet industry experience to his new position. In this role, he will lead the development and execution of sales strategies that drive profitable growth, identify and cultivate key account partners, and build strong relationships with existing strategic accounts. He will also plan and implement strategic promotional campaigns to boost growth and foster stronger customer connections.
“Since joining our team, Luis has been instrumental in expanding RAWZ’s presence within the independent pet specialty channel,” said Janet Scott, Owner of RAWZ. “His deep industry knowledge, strong distributor relationships and passion for purpose-driven work make him the perfect leader to help elevate our key account strategy and support ongoing brand growth.”
Prior to joining RAWZ, Raya held senior sales and management roles at Nature’s Logic, WellPet, and Nutro Pet Products. Over the years, he has developed a reputation for leading successful teams, pioneering innovative distribution strategies, and delivering results that exceed expectations. He is bilingual and brings specialized expertise in category management, new business development and partner engagement.
In line with RAWZ’s mission, which donates 100% of profits to cat and dog rescues, service dog programs, and research supporting spinal cord and traumatic brain injuries, Raya has fully embraced the company’s values and commitment to making a positive difference through pet nutrition.
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About RAWZ Natural Pet Food
RAWZ is a third-generation, family-owned business dedicated to improving the lives of pets through minimally processed nutritionally exceptional recipes. We believe in the meaningful impact pets have on our lives, which is why we created The RAWZ Fund. Through this initiative, we donate 100% of our profits (after taxes and reserves) to four main causes: cat and dog rescues, providing service dogs, and supporting spinal cord injury and traumatic brain injury research. To date, we’ve donated over $3.75 million to initiatives that support these causes, reaffirming our commitment to positively impacting the lives of pets, people, and communities. To learn more, please visit www.RAWZNaturalPetFood.com.
