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Red Collar Pet Foods Makes Acquisition

Red Collar formerly belonged to Mars Petcare.

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FRANKLIN, TN — Red Collar Pet Foods has announced the acquisition of Hampshire Pet Products LLC.

Financial terms of the transaction were not disclosed.

Based in Joplin, MO, Hampshire Pet is a provider of baked and cold formed pet products and co-manufacturer of several of the nation’s leading branded pet treats. Red Collar is a manufacturer of premium and mainstream private label pet food and treat products.

With the acquisition, Red Collar expands its capabilities in the premium and super premium baked and cold formed treats category. The increased production capabilities will make Red Collar one of the largest private label and contract manufacturers of dog and cat treats in North America, according to a press release.

Red Collar President and CEO Chris Hamilton said, “We’re thrilled to welcome Hampshire Pet and its talented group of associates to the Red Collar family. The pet snack and treat market continues to grow at unprecedented rates and the Hampshire facility is one of the largest in the industry. Their commitment to food safety, quality and cutting-edge innovation make it a nimble, one stop manufacturing solution for brands and retailer partners alike.”

Red Collar is owned by Arbor Investments, a private equity firm that focuses on acquiring premier companies in food, beverage and related industries. Arbor acquired the private label pet food and treats manufacturing business from Mars Petcare in December 2018 and re-branded the new company Red Collar Pet Foods.

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Arbor Partner Chris Harned said, “We are excited to add Hampshire Pet’s well-regarded pet treat franchise to Red Collar’s treat business. Based right across the border in Miami, OK, the two treat businesses have complementary manufacturing capabilities, similar agile innovation-driven cultures and great track records of exceeding customer expectations. We look forward to continued growth and development of our two-plant pet treat ‘center of excellence’ together with veteran leader Julie Larson, who will report to Chris Hamilton, President and CEO of Red Collar.”

Tony Lang, one of the Lang family owners, said, “The entire Hampshire team has built an impressive business with innovative products for the right brands and retailers, and we are grateful to them for their hard work for over a decade. On behalf of the Ainsworth Family and our partners at L Catterton, we want to thank the entire Hampshire Family for many years of hard work and a great partnership. We are excited for them as they enter this next chapter, and we believe Red Collar Pet Foods has the right people, tools and experience to support Hampshire’s continued growth.”

Julie Larson, CEO of Hampshire Pet, said, “Over the past 18 years, we have experienced tremendous growth by adhering to our core principles and building great partnerships with our customers. By joining Red Collar, we now have an opportunity to accelerate that growth further with the combined scale of our businesses offering even more comprehensive and innovative manufacturing solutions for our customers. We are truly excited about this next chapter and are committed to ensuring a seamless transition to Red Collar in the coming months.”

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