Press Releases

Report Give Guidance on Instagram Marketing

It’s a powerhouse for B2C marketing.

Published

5 years ago

February 19, 2019

PETS+ Staff

(PRESS RELEASE) “Love it or hate it, Instagram is a powerhouse for B2C marketing,” says Molly Ridic, marketing manager for OffLeash Communications. “It can offer awareness, engagement, conversion and loyalty, which, when put together, pretty much cover the consumer decision funnel.”

The 2019 Pet Industry State of Instagram Report answers such questions as: How best can pet companies and retailers put it to use? When every single Instagram feed is full of cute, furry faces, how can pet companies stand out? When should they post? How many hashtags should they use? And how does their engagement rate compare? How can they be effective, efficient and successful?

Download the full report here

NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.