SPARK PAWS dog sweatshirts! I brought these in because I wanted to buy them for my own dogs, and in three weeks I had to reorder three times. The sweatshirts sell for $24.99. I also carry the matching sweatshirt for humans for $49.99. — Julie Sterling, Julz Animal Houz, Marysville, WA

VITAL ESSENTIALS Cat Freeze-Dried Raw Mini-Nibs were part of an Astro “Buy 2 Bags, Get a 3rd Free” deal. We sold 36 bags at $24.95 to $49.95. The Nibs are a recent launch and perfect for kibble-addicted cats with cat parents who want to serve them raw! It really works! — Sherry Cassin, Meow Mini Mart, Jersey City, NJ

• GREEN ELEMENT CBD Chocolate for humans. Sold 36 bars. They were a huge last-minute seller for those looking for a unique Valentine’s Day gift for their partner with their pet treats! — Josh Hersh, Dunedin Pet Supply, Dunedin, FL
• DR. BECKER’S Warrior Bites. We did a promotion for Law Enforcement Officer Day. Officers could get a free bag when they shopped that day. We took $2 off for all other customers. The company supports police K9 units, military service dogs and search-and-rescue dogs by providing a bag of bites to them for every bag sold. We sold/gave away 30 units. — Jodi Etienne, Razzle Dazzle Doggie Bow-Tique, Bradley, IL
• SAFEPAW Ice Melt. We haven’t had a real winter in a couple of years, and right after our first snow went into 96 hours below freezing. I was selling an 8-pound jug for $29.99. I just restocked and am already down to one jug after just a week. — Jennifer Hall, All Things Pawssible, Charlottesville, VA
• We sold around 30 CHURU 50-count tubs of cat treats. We didn’t run a promotion, but we did verbally advertise that our price of $25 was much lower than big-box stores. — Angela Velasquez, The Kitty Bodega, Houston, TX
• We are knocking it out of the park with NON-STOP dog boots! We sold $6,000 dollars worth of just their boots! The crazy thing is that the majority of the boots are just $16 for a set of four! The super cold helped for sure! We love the stretchy Velcro! — Sarah Terrill, A&A Pet Supply, Frisco, CO
• The DAVE’S PET FOOD “Buy 3 Cans, Get 1 Free” promotion in Astro Loyalty was a huge success. The offer helps us move more units, and the deal lasts for two months. The company also helps with a distributor discount on the cans. — Victoria Park, Park Pet Supply, Atlanta, GA
• MY PERFECT PET led our gently cooked sales again by a huge margin. While there were some great Astro deals, we had a lot of new customers purchase it either as the sole food for their dogs or as a topper. — Diana Farrar, Fifi & Fidos Pet Boutique, San Antonio, TX
• FARMINA wet cat food. We ran a “Buy 3, Get 1 Free” promo. It was so popular, the rep let us do it twice! — Jack Carey, Food for Pets, Manchester, NH
• Mostly kenneling services, but we offer a toy and treat package for $19.99 as an add-on. This is a WOOF Pupsicle, and we sell the inserts after for $5 for each enrichment during their stay. — Keela Huotari, Yellowstone Kennels, Sidney, MT
• FUSSIE CAT Tuna and Salmon in Goat Milk! 224 cans. A record for us. — Alina McCue, Toiffer Pet Outfitter, Missoula, MT
• We hosted a “Jungle Sniffari” for our daycare dogs, and 66% participated at $15 per dog. We stashed tiny kangaroo treats among green tissue paper, plastic safari hats and paper jungle animal cutouts to create an adventure. Everyone loved it — our staff, the dogs, and the clients looking at the pictures and video on social! — Katherine Ostiguy, Crossbones, Providence, RI
• TASMAN’S Everlasting Hog Stopper chews. We sold 32 in January, a record month for this product. The $5 wild boar-hide chews are thick and long lasting for heavy chewing dogs. — Morgan Monty, The Cheshire Horse, Swanzey, NH
• Raw chicken feet. We buy them local, package them in a 10-pack and sell them frozen. People are really liking them, and it opens up the conversation to discuss both the benefits of raw (for some dogs) and about oral health and its importance for overall health. A 10-pack sells for $8.99. — Johnna Devereaux, Fetch RI, Richmond, RI
• We sold over 18 pounds of turkey tendons, $2,200. We currently sell ARTVARK, but tend to rotate brands depending on availability. We have found that rotation of bulk items keeps things fresh and new for our clientele. — Kathleen Vandermoss, All Natural Pet Supply, Vancouver, WA

ONLINE EXTRAS

• EARTH ANIMAL No Hide strips and chews because we have been running a “Buy 2, Get 1” deal. Sold over 500 strips and over 300 chews, mixed sizes. — Eric Berry, R.J. Paddywacks, Carbondale, CO
• We sold over 18 pounds of turkey tendons, $2,200. We currently sell the ARTVARK brand, but tend to rotate brands depending on availability.  We have found that rotation of bulk items keeps things fresh and new for our clientele. — Kathleen Vandermoss, All Natural Pet Supply, Vancouver, WA
• BARKING BUDDHA Jumbo Collagen Chews. We ran a “Buy 2, Get 1 Free” sale. We sold 57 chews: 30 12-inch chews at $9.99 and 27 6-inch chews at $5.99.  We sold more chews in January than in December! — Sheena Kirkwood Felicity’s Pet Supplies, Bellefonte, PA
• DOGGINSTIX Lamb Collagen Braids in 6-inch and 12-inch, new to us and very well received by our customers. We’ve sold 4 dozen of each size since we brought them in in January. $2.99 and $4.99, so a very nice price point as well. — Karen Conell, The Bark Market, Delavan, WI
• Sweet Potato Steak Fries from SNOOK’S PET PRODUCTS. Always on the counter for a quick impulse item. — Melissa Sturm, Agri Feed Pet Supply, Knoxville, TN
• RC PETS rain ponchos. Excess rain in January. $20.99. We couldn’t keep them in stock. — Dana Marie Knapp, Pawsarotti’s Pet Shop, Santa Rosa, CA
• WOOF dog toys sold like hotcakes. We do a 10% promo for bad-weather days (rain, snow, ice) that helps drive sales before the weather comes in. We have a new display located by our dual-register checkout so customers see it at each register. — Eric Mack Purrrfect Bark, Columbus, NC
• SMALLBATCH Booster Bites. People use them as food toppers, but mostly as medium value-reward treats for our training classes.  A 7-ounce bag of duck, beef, chicken, turkey or lamb sells for $27. — Stephanie Bennett, Believe In Dog Training, Houston, TX
• FRANKLY PET Beef Collagen Chews. They sell themselves! Long-lasting chews to keep pups busy in these cold winter months. — Kaye Busse-Kleber, Bark On Mulford, Rockford, IL
• The mini Valentine’s Day bone from PREPPY PUPPY. People love this bone because it’s a small and lower-priced bakery treat. Win Win. — Anna Woodcock, Brown Dog Bakery, Ankeny, IA
• Our bread-and-butter this time of year is our chew selection. We carry CHASING OUR TAILS bullies, and our most popular size was the standard 12 inch, which we retail for $10. — Ashley Lancaster, Hot Diggity, Hyannis, MA
• STEVE’S REAL FOOD Bulk Boxes continue to drive the raw food category. We did a “Fresh Start Focus” in January (kind of like a mini Rawgust), with savings on a number of our raw and gently cooked brands. — Jeffery Jensen, Four Muddy Paws, St. Louis, MO
• READY GO Ice Melt 8 pounds. Thanks to snow in January, 250 units sold at $24.99 each. — Erin Larkin, Dogs & Cats Rule, Princeton, NJ
• TUESDAY’S NATURAL DOG COMPANY Beef Cheek Rolls were one of our biggest sellers for January. We sold 23 of the large size at $13.99 each. While 23 isn’t a lot, with the variety of chews we carry, selling 23 of one single item that retails over $10 is a big deal. We love these chews and they’re surprisingly long lasting even for big heavy chewers. — Gianna Petrone, Very Important Pooch, Myrtle Beach, SC
• MY INTELLIGENT PET Sudoku Puzzle for dogs. Normally $24.99, but our enrichment sale had 20% off all puzzles to help dogs in the cold. This was a new item for us. We sold seven of this puzzle alone. — Carmen Alcalde, Bad Dog Frida, Madison, WI
• Nail Trims for $15. Just regular advertising on our social media. We did 140, and we only have one nail trimmer. We get a lot of new customers from just word of mouth.  — Kirsten Puhr, The NW Dog, Poulsbo, WA
• We sold 286 units of NUTRISOURCE canned dog food and PUREVITA tetra-pak dog food because we did a mix and match “Buy 12, get 25% Off” deal. It encouraged people to increase their purchase and got people to try some new flavors. — Shane Somerville, Paddywack, Mill Creek, WA
• BARE freeze-dried toppers. We brought them in on promotion with an end cap display and lots of samples. They flew out the door. — Becci Scott, The Fetching Dog, Scottsdale, AZ
• Pet-safe ice melt was selling like gang busters! We had several winter storms roll through. Bird seed, too! — Cassie Nilsson, The Mill Stores, Whiteford, MD
• We offered walk-in nail trims for $10 and had 45 in January. In our rural small town, it gave a reason for our “locals” to come in. Typically, 60% of our business is out-of-town visitors. — Shari Wilkins, Lake Dog and Their People, Eufaula, OK
• One of our bestselling products in January was RAISED RIGHT Gently Cooked Dog Food. This product was a hit due to its high-quality, human-grade ingredients and single-protein formulas, making it a great choice for pet parents seeking minimally processed, fresh food for their dogs. Raised Right’s commitment to transparency, with lab-tested safety and traceable sourcing, further built customer trust.  We sold 86 units at $10.99 per unit. The strong sales were driven by customer education on the benefits of gently cooked diets, in-store recommendations for dogs with sensitivities or picky eaters, and the growing demand for fresh, high-quality pet food. — Victor Santucci, Garden State Pet Center, Audubon, NJ
• Progility supplements from KOHA/NOOTIE. Most specifically the Hip & Joint (regular and max) and the probiotic. It has been a game changer. Many of our customers who used a variety of other brands have tried them and switched! They have lots of different herbal and natural ingredients, and you feed fewer than others, which makes it last so much longer. Pricing among formula varies, but for 90 soft chews $37-$47. Feeding for a 50-pound dog with most brands is four to five chews. Feeding for Progility is one to two. It’s crazy! We didn’t do any sales when we introduced it to folks, but the brand does do Astro Loyalty sales periodically. — Kimberly Gatto, The Wagging Tail Pet Grocery & Supply, Las Vegas, NV
• WOOF Pupsicle line of toys and treats. We have had to refill the rack every week. — Melisa Wynn, Paws & Fins Pet Shop, Bainbridge Island, WA
• WOOF Pupsicles are really holding their own, as well as the Bite ‘n Brush and the Bully Safe. The bagged bully sticks sell just as well on their own as with a Bully Safe! It’s been colder than usual here in Missouri, so people are looking for interactive toys and chews to keep pets busy while they are stuck inside. — Stacy Busch-Heisserer, Busch Pet Products, Cape Girardeau, MO
• We continue to do well with birthday cakes.  We sold 22 in January at $22.99 each. We get them from a local woman who owns her own dog treat business! They are always fresh and delicious! Yes, I have eaten them as they are human grade. Customers LOVE supporting local times two by shopping with us and getting local products. — Bill Huffor, Furry Friends Inc, Colorado Springs, CO
• January was a good month for puzzle toys since the weather was brutal here. WOOF, NINA OTTOSON and OUTWARD HOUND were good ones for us. — Jennifer Moore, Baker, Grateful Dog Bakery, North Ridgeville, OH
• We gave a coupon to every dog wash customer: $3 OFF with a $9.99 purchase. Almost every customer took advantage, purchasing treats, toys and supplies to reward their dogs. We did it for two weeks at the beginning of January to celebrate the New Year with clean and happy dogs. We had 64 coupons come back, most used on grooming supplies. $1,430 spent, $192 in coupons, $1,238 in sales. — Jusak Yang Bernhard, Wag Heaven Pet Supplies and Self-Serve Dog Wash, Georgetown, TX
• VITAL ESSENTIALS individual bulk Freeze-Dried Duck Hearts were in first place. We sell them for $0.99 each or six for $4.99. There were no promos on them. — Jennifer Marshall, Northwoods Pets, Rhinelander, WI
• DR. MARTY’S freeze-dried food. For January, 48-ounce Sensitivity Select followed by 80-ounce Essential Wellness. — Lacey Welcher, Firehouse Pet Shop-Puyallup, Puyallup, WA
• NORTHWEST NATURALS Functional Toppers! We have these up on the counter, and they move almost daily!! The Salmon and Beef are our best sellers. — Stacie Oehlerich, Fluffy and Floyds Pet Supplies, Tumwater, WA
• OC RAW. We ran a promo on their full line and our sales were up 200% over the previous month. — Jennifer Guevin, Holistic For Pets, Bradenton, FL
• January was more about blocking and tackling with people buying basics. Only notable new product was Bare Meal Mixers, which the company is fantastic about offering samples. — Staci Alonso, Bone-Ito, Reno, NV
• Fluff & Tuff! We sold 50 on one Saturday in January, with no promo. Customers know they’re just that good! — Loree Shirazi, Paw Pleasers, San Diego, CA
• We bake a Puppy Love cookie to give back to rescues in the community. — Gary Hughes, Gangsta Dog, Norfolk, VA
• GOO-EEZ Dog Boots! It was CRAZY cold in New Hampshire this year! We sold 20 pairs, ranging in price from $19.99 for two $38.99 for four, depending on size. — Penny Murano, Unleashed, New London, NH
• Dog houses were a great seller in January. We’re located in a rural area, and there are a lot of outdoor and farm dogs. So as the weather turned cold, we saw a jump in sales like most years, but this year we sold more than double the number of houses as a typical January! — Joanna Shaw, All Pet & Equine Supply, Mountain Home, AR
• Enrichment continues to do well for us.  Tall Tails Rock and Clover foraging mats were great sellers! — Angela Pantalone. Wag Central, Stratford, CT
• Wild bird seed was in the top running for sales in January. When the weather gets cold, people feed the birds. We sold 22 50-pound bags of Sunflower Hearts (hulled sunflower) in January for $76.95/bag. We also sell it in smaller bags. — Shelly Nicastro, Essex Bird Shop & Pet Supply, Essex, MA
• MIKA & SAMMY Pig Ears at $3.99. Local product for us. — Gloria Von Zech, The Principled Pet, Collingswood, NJ
• 144 DIY dog baths! It’s cold out, people don’t want to do it at home! $15. — Nicole Cammack, Northpoint Pets & Company, Cheshire, CT
• TUESDAY’S NATURAL DOG COMPANY Beef Cheek Roll Mini Peanut Butter Basted.  Cost $1.16  Retail $3.99  Sold 18 units. We had A LOT of bad weather recently.  Customers were looking for natural chews that would help to keep their pups busy for more than just a few minutes. Looking for something other than a bully or collagen stick. — Karen Komisar, Sea Dog Pet Boutique, Annapolis, MD