Brainstorms

Rhode Island Store Has ‘Feedback Friday’ Working

… because consumers love unbiased reviews.

Published

4 years ago

May 5, 2020

PETS+ Staff PETS+ May 2020 Issue

Looking for a way to go beyond samples, Fetch RI in Richmond, RI, launched Feedback Friday to encourage “real” owners and their pets to provide product reviews. Once a month, the store gives a customer a new product to try for free, with the resulting review shared via its social media channels. “Consumers love the unbiased feedback, and so many of them tell us they look forward to each Feedback Friday video,” owner Johnna Devereaux explains.

NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.