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Scenthound Making Strides in Pet Industry

Initial investment for a Scenthound location ranges between $206,400 to $378,400.

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(PRESS RELEASE) Scenthound, an emerging brand in the pet industry, is celebrating its first year as an official franchise and the growth the brand has experienced since launching the franchise opportunity.

Here’s a look at what Scenthound has accomplished in 2019:

  • The brand launched its franchise opportunity in the spring.
  • Jenna Monroe, the brand’s most tenured employee, was announced as the brand’s first franchisee.
  • Scenthound signed two deals for six new stores in South Florida.
  • Franchise development and pet industry veteran Eileen Proctor joined the executive team as vice president of franchise development, and franchise expert Kieran Scott joined as director of franchise operations.

“This year has been huge for us in launching our franchise opportunity,” said CEO Tim Vogel. “We have really taken our time to perfect our brand and this was finally the year we decided to share it with other hopeful entrepreneurs. We are proud of the progress we’ve made, and we know that this is only the beginning.”

Looking ahead to 2020, the dog grooming concept has plans to open 20 locations by the end of the year. The brand plans to target nearby markets within Florida and neighboring states in the Southeast.

Scenthound was founded in 2015 after Vogel spent more than 10 years running both a mobile grooming business and local grooming centers, and seeing firsthand a significant void in the booming pet industry and the lack of education surrounding dog grooming. Vogel began a mission to give dogs and their owners a fast, easy, and affordable grooming “scenter” that can provide a great haircut, but more importantly, sees beyond aesthetics and focus on a pet’s health.

To augment its growth, Scenthound is actively seeking single and multiunit franchise partners who are passionate about dogs and are looking to be hands-on with the business. Including a franchise fee of $50,000, the initial investment for a Scenthound location ranges between $206,400 to $378,400.

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scenthoundfranchise.com

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FEATURED VIDEO

Pet Sustainability Coalition

Pet Sustainability Coalition Presents: Critical Sustainability Strategies for Retailers

This webinar, held on November 7, 2019, is the second in a series from PSC discussing how retailers can establish sustainable practices in their business. Moderated by PSC’s Andrea Czobor, the webinar unveils data behind the increasing consumer demand for sustainable products, what retailers have to gain from connecting with these purpose driven consumers, and a new PSC program that makes finding these products easier for retailers.

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Press Releases

Matrix Partners Adds Larry Cobb as VP for Business Development

Cobb will will be responsible for accelerating Matrix Partners’ growth.

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Larry Cobb

(PRESS RELEASE) Matrix Partners, a Chicago-based branding firm that specializes in designing and implementing customized marketing programs for pet product brands, recently announced that Larry Cobb has joined the firm as VP for business development.

In this new role, Cobb will will be responsible for accelerating Matrix Partners’ growth by helping it expand its client portfolio and amplifying its presence in the pet products industry. Most recently, Cobb served as CEO for The Company of Animals. Previously, he held senior marketing and sales positions at a number of prominent pet product firms, including Iams, K&H Pet Products, Gamma2, Vo-Toys and Lambert Kay. He also founded and managed Well-Pet, a regional chain of 81 pet food and supply stores.

“Larry is extremely well-acquainted with the quality and scope of our work because he was our client at one time,” Don Tomala said. “He comes to Matrix with four decades of consumer products marketing and sales experience to share. Larry’s retail, ecommerce and MAPP expertise with pet products will play a vital role in helping us accelerate the profitable growth of our clients’ brands. That’s a real value proposition for them.”

matrix1.com

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Press Releases

Pet Sustainability Coalition Announces Partnership with Petfood Industry Magazine

This is to increase access to PSC’s tools and expand awareness throughout the global pet food processing industry.

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(PRESS RELEASE) The Pet Sustainability Coalition and WATT Global Media’s Petfood Industry have announced a partnership to increase access to PSC’s tools and expand awareness throughout the global pet food processing industry.

Since its founding in 2013 PSC has been steadily building a toolkit full of resources, templates, and case-studies coupled with ongoing educational webinars and events. Sustainability is one of the fastest growing topics in the pet industry and PSC leads in topics like sustainable proteins and packaging as well as other compelling business-smart sustainability strategies like employee engagement programs and consumer demand for sustainability.

“Petfood Industry will leverage its global magazine, digital, online and live event platforms to educate and inform our readers about critical sustainability topics affecting pet food production. PSC is the industry’s leader in sustainability, and we are honored to kick off this partnership in 2020,” said Steve Akins, executive vice president Global Petfood & Events, and publisher of Petfood Industry magazine. Petfood professionals throughout the world can expect regular content from PSC as well as a strong presence at Petfood Forum 2020 in Kansas City, MO, April 27-29.

From day one, the Pet Sustainability Coalition has maintained an open model, choosing not to lock any of its content or tools and instead sharing as much information as possible through its own platform but also among its members. PSC’s media partnerships are no exception to the rule.

“Our industry has incredible media groups that have built loyal audiences for decades. Platforms like Petfood Industry are critical avenues to share our educational content and tools particularly with our increased focus on sustainable proteins and packaging,” said Caitlyn Dudas, executive director of PSC.

petsustainability.org, petfoodindustry.com

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Press Releases

BAYDOG Releases 2 New Canine Lifejackets

They will be at booth 1015 at Global Pet Expo in February.

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(PRESS RELEASE) The Chesapeake Bay Dog Company has released its newest product, the Monterey Bay Canine Lifejacket. The Monterey Bay will be in stores by April 1 and will feature an upgraded Offshore variant made specifically for boaters.

Company founder and CEO Barton O’Brien stated, “We live in Annapolis, MD, the sailing capital of the U.S., and every sailboat we see has a dog onboard. We surveyed the market for dog lifejackets and realized there really wasn’t anything out there made specifically for boaters. So after we developed the Monterey Bay (which took us a year), we went back to the drawing board and worked with experienced boaters to create the enhanced Monterey Bay Offshore. This variant has features that increase survivability in rough waters no matter how far you are away from the shore.”

The Monterey Bay has been designed for any adventure, from a day at lake swimming or jumping off a dock, to boating on the open ocean. Both designs offer exceptional floatation and comfort with full chest and torso support which lift the dog from below and avoid the typical nylon straps cutting into the dog’s tender underside. Also, both models are ergonomically designed to allow for a dog’s natural swimming motion.

The Monterey Bay is loaded with features, such as 600 denier UV-coated nylon, saltwater-resistant hardware, 360 visibility reflective trim, large hook-and-loop panels and buckles to ensure a secure fit, and an expandable neck collar similar to human personal flotation devices.

The enhanced Monterey Bay Offshore model has additional safety features that make it the perfect choice for boaters. Strategically placed outboard pontoons will roll a dog upright in the roughest sea conditions, and extra floatation on the chin / chest area ensure the dog’s head stays above water for increased survivability. The larger sizes have a second handle on the back to aid lifting a dog back aboard.

BAYDOG will display the Monterey Bay Lifejacket at booth 1015 at Global Pet Expo in February, along with the debut of several complementary water toys. The lifejacket will come in two colors: hi visibility Nautical Yellow and Blaze Orange, and is offered in five sizes.

baydog.com

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