ALZOO CALMING WIPES WITH PHEROMONES FOR DOGS AND CATS, 7 CT

These wipes with Pheromones help reduce stress in dogs and cats during travel, vet visits, loud noises and separation anxiety. The single-use wipes stay fresh and activate instantly. Safe, cruelty-free, made in the USA,and sustainably packaged. Winner of the 2025 Buyer’s Choice Award for trusted pet calming support.

MSRP: $19.99

P: (954) 217-6227
E: [email protected]
W: alzoo-vet.com
D: AB, BCI, CAS, CEN, DI, FH, IPS, IPSS, JPW, KKVS, LVS, MWD, PC, PDS, UNFI, VSI, WP, ZD and Direct

APPLAWS NATURAL CAT FOOD APPLAWS KITTEN HEALTHY START PÂTÉ

A complete and balanced pet food with natural ingredients with added vitamins and minerals for kittens.

MSRP: $2.49

E: [email protected]
W: applaws.com
D: PFX, PPFS, VSI and Direct

APPLAWS NATURAL CAT FOOD APPLAWS VITALITY IN BROTH

A complete and balanced pet food made with natural ingredients with added vitamins and minerals for adult cats.

MSRP: $2.49

E: [email protected]
W: applaws.com
D: PFX, PPFS, VSI and Direct

BRUTUS BROTH BROTHCICLES

A fun, natural dog treat that drives impulse purchases and incremental sales. This shelf-stable, freeze-at-home treat is plant-based and naturally turkey-flavored, ideal for dogs with sensitivities. Made with pumpkin, kale, cranberries and turmeric, it is a great seasonal treat. Merchandise ambient or frozen.

MSRP: $9.99

P: (573) 424-0753
E: [email protected]
W: brutusbroth.com
D: AD, FW, KEHE, UNFI, WP and Direct

BRUTUS BROTH PROBIOTIC PORK POWDERS BONE BROTH

A convenient, high-margin solution that drives repeat purchase and supports digestive wellness. This shelf-stable powder features canine-specific probiotics and makes up to 130 ounces with 250 million CFUs per serving, it promotes gut health and appeals to picky eaters.

MSRP: $18.99

P: (573) 424-0753
E: [email protected]
W: brutusbroth.com
D: AD, FW, KEHE, UNFI, WP and Direct

EARTH ANIMAL DR. BOB GOLDSTEIN’S WISDOM AIR-DRIED JERKY FROM THE SOIL RECIPE

Most dogs have never tried proteins like these. Wisdom™ From the Soil Air-Dried Jerky is made with sustainably sourced crickets and black soldier fly larvae — gut-first ingredients that support a resilient microbiome, reduce sensitivity risk, and nourish whole-body health. Veterinary formulated by Dr. Bob Goldstein.

MSRP: $9.99

P: (855) 326-4625
E: [email protected]
W: earthanimal.com
D: AGPS, ND, PFX, SEP and SP

LOVE, NALA CHICKEN WITH PUMPKIN RECIPE FLAKED DINNER IN BROTH

Made with human-grade chicken, this recipe features delicate flakes in a rich, savory broth, paired with pumpkin to support gentle digestion. Every ingredient is chosen with purpose—no fillers, no shortcuts—just clean, functional nutrition that puts your customer’s cats health first and delivers flavor they’ll crave.

MSRP: $1.99

P: (310) 405-4252
E: [email protected]
W: lovenala.com
D: FW, IPS, IPSS, JVDC, KEHE, NNP, SSPS, WP and Direct

LOVE, NALA MOUSSE CHICKEN WITH PREBIOTIC

This mousse is more than just a treat—it’s functional indulgence. Crafted with real chicken and rich in essential amino acids, plus premium prebiotics to support gut health, every bite is designed with purpose. No empty calories. No unnecessary fillers. Just clean, nourishing indulgence your cat will love.

MSRP: $4.79

P: (310) 405-4252
E: [email protected]
W: lovenala.com
D: FW, IPS, IPSS, JVDC, KEHE, NNP, SSPS, WP and Direct

NATOO PET FOODS NATOO PEANUT BUTTER FLAVOR CRUNCHY DOG BISCUITS

Crafted in our 100 percent solar-powered kitchens, these crunchy, grain-free biscuits are packed with prebiotics and fiber for healthy digestion and antioxidant-rich superfoods for immunity. They deliver a celebration of flavor and nutrition in every bite.

MSRP: $9.98

P: (844) 344-6500
E: [email protected]
W: natoopetfoods.com
D: AFCO, FW, PPFS, WP and ZD

NYLABONE POWER CHEW LOVE OUR OCEANS FRENZY BONE BACON & CHEESE XL

Join Nylabone in helping give countless sea creatures cleaner, safer homes! The eco-friendly dog chew toy is made with 30 percent reclaimed fishing nets. Our Power Chew Frenzy Bone is covered in ocean-inspired textures and swirls and is infused with irresistible bacon and cheese flavor throughout to keep chew time exciting!

MSRP: $19.99

P: (800) 631-2188
E: [email protected]
W: nylabone.com
D: CGPC and Direct

NYLABONE POWER CHEW LOVE OUR OCEANS INFINITY BRAID BONRE BULLY BEEF MEDIUM,

Join Nylabone in helping give countless sea creatures cleaner, safer homes! The eco-friendly dog chew toy is made with 30 percent reclaimed fishing nets. Our Power Chew Infinity Braid chew toy is cleaner and safer than bully sticks, with no grease or odor, plus a bold flavor dogs crave.

MSRP: $11.99

P: (800) 631-2188
E: [email protected]
W: nylabone.com
D: CGPC and Direct

NYLABONE POWER CHEW LOVE OUR OCEANS TEXTURED FISH SALMON MEDIUM

Join Nylabone in helping give countless sea creatures cleaner, safer homes! The eco-friendly dog chew toy is made with 30 percent reclaimed fishing nets. Our Power Chew Textured Fish chew toy features a variety of textures to engage chewing and is infused with bold salmon flavor for a more authentic experience.

MSRP: $11.99

P: (800) 631-2188
E: [email protected]
W: nylabone.com
D: CGPC and Direct

PAWCO MAGIC COOKIE TREATS FOR DOGS, DAILY BLEND

A delicious dog treat made with clean, plant-based ingredients to support wellness. Crafted like a cookie for dogs, it’s perfect for rewarding pups with something functional, not just fun. This allergy-friendly formula has no GMOs, or artificial flavors, and is made in the USA.

MSRP: $15.99

E: [email protected]
W: mypawco.com
D: Direct

TUESDAY’S NATURAL DOG COMPANY DUCK HEAD

This whole dehydrated duck head is a natural chew for dogs and is American Humane Certified™. Unique protein, single ingredient, made in the USA and a natural source of calcium, glucosamine, chondroitin sulfate and healthy fats.

MSRP: $3.99

P: (888) 424-4602
E: [email protected]
W: tuesdaysnaturaldogcompany.com
D: ACS, WP and Direct

VITAL PET LIFE ONLY SALMON OIL FOR DOGS AND CATS, 8 OZ

A premium, ORIVO-verified supplement rich in omega-3s, EPA and DHA. It supports joint, bone, skin and coat health while helping manage inflammation, allergies and immune function. Sustainably sourced and easy to mix into meals, it delivers daily nutrition for overall vitality for pets.

MSRP: $14.96

P: (818) 533-8210
E: [email protected]
W: faire.com/direct/vitalpetlife
D: Direct