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Sera Relaunches Webshop for the US Market

It comes with modern design and is easy to use.




(PRESS RELEASE) After sera already launched an online shop for pet retailers in the US in 2021, it has now been completely revised. The new online store comes with modern design, is clearly structured and easy to use.

In addition to a new design, the new store offers many user-friendly functions:

  • User administration with authorization management
    The company administrator can add or delete new users at any time. With the authorization management different roles can be created and rights can be individually assigned to the employees according to the needs of the pet store.
  • sera webapp
    With the new sera ordering app, products can be scanned quickly and easily with a smartphone and are added to the shopping cart automatically.
  • Quick order function and import of shopping cart
    To simplify the ordering process, the new online shop offers a quick order function as well as the possibility to import shopping carts via Excel file (in .xlsx or .csv format).
  • Order history and invoice download
    In the webshop customers have access to their order history and can download their invoices.

“With the new online shop, we want to support the local pet stores and ensure that our customers can order our high-quality products for aquariums, ponds and terrariums made in Germany as quickly and easily as possible.”, Claus Frenken, sales manager USA at sera.

Interested pet retailers can register directly in the store:

After activating their account, customers will get access to the store after 1 to 2 working days, can browse the assortment and order conveniently at any time.




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