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Set Targets Your Staff Can’t Reach by Just Working Harder

The idea is to have them totally rethink the way they do things.




2022 is here and with it, normalcy. We hope. That means setting targets for a fairly regular year and asking staff to meet them. Or giving your people “5% stretch goals” to attain through extra-hard work and efficiency. But what if you told them to improve in a certain area by 30%? Then no longer would the same old approach, no matter how much harder they work, be effective. They would have to rethink how to hit their numbers. And that’s the idea — to kick-start innovative thinking, you have to first destroy old ways of doing things.



NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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