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Global Pet Expo happens March 23-25 in Orlando, FL, and we have the scoop on what brands will be talking about at their booths. Use this handy guide to shop, whether you’ll be at the show or not!




APPOINTMENT SCHEDULE. CHECK! Comfy sneakers. Check! Excitement about seeing new products and our awesome readers — retailers and brands alike — in person. You bet!

If you’re like me, Global Pet Expo can’t get here fast enough. Produced by the American Pet Products Association and the Pet Industry Distributors Association, it runs Mar. 23 through 25 at the Orange County Convention Center in Orlando, FL, back in person after a 2021 virtual show. (Thanks, pandemic.)

We wanted to give you a sneak peek at what 58 brands will be talking about in their booths, so those of you attending can put them on your must-visit list and so retailers not making the trip also have access to new product info.

The companies featured here are just a fraction of the number — more than 1,000 — exhibiting at the show. We’ll be reporting live from Global, sharing even more products on and Facebook. (Search for PETS+ on the social media platform to find our page and join our private group.)

If you are attending, we’d love for you to join us Thursday, Mar. 24, at 3 p.m. for our annual “PETS+: The Cool Kids” education session, featuring winners of our America’s Coolest contest. This year, Jennifer Thomas of Lucky Dog Bakery,
Anna Woodcock of Brown Dog Bakery and Keith Zeiler of Paws on Chicon will be on the panel, talking about what helps set their indie stores apart. (Spoilers: a Hairy Pawtter event, a biscuit and chew bar with more than 100 varieties, and a doggie fro-yo machine complete with toppings bar.)

Finally, please stop by the PETS+ booth, 5809, if you’ll be at the show. We’d love to meet you in real life.

What are you waiting for? Let’s get shopping!


Indie Fave

A visit with FLUFF & TUFF tops many retailers’ to-do list at Global, as they love to support the small, woman-owned, family-run company that makes durable yet attractive toys, provides exceptional customer service and practices philanthropy wherever possible. Be sure to check out new spring toys Inca Alpaca, Python Ring, Bambi Bone and Danny Dolphin.

Booth 1209,,, (248) 251-4155


PETRAGEOUS has partnered with clothing and home goods brand Eddie Bauer. The company will be showing off new White Buffalo Check Squirrel, Buffalo Check Moose, White Buffalo Check Bear and Quilted Linen Moose, all 11-inch plush toys with polyfill and a large squeaker.

Booth 2809,, (800) 893-9893

Food Fun

Check out the new Food Burrow toys from ZIPPY PAWS! Donutz Shop, Pizza Box, Ramen Bowl and Churro offer interactive hide-and-seek play to prevent boredom and promote mental stimulation. Each burrow includes three squeaky Miniz toys inside.

Booth 5200,,, (909) 606-6094


Carrie Would Approve

See the recently announced COSMO Furbabies line from ETHICAL PRODUCTS in person. Among the many items are 17 dog toys, six cat toys, two styles of dishes and diners, two carriers, three collections of beds, waste management supplies, and a complete line of apparel including tees, hoodies, sweaters, jackets and raincoats. Phew! That’s a lot of stylish pets.

Booth 4619,, (800) 597-0181

Not Just for Cats

SMARTERPAW adds to its line of Doggijuana Refillable Toys with the adorable Get the Munchies Cheeseburger and Get the Pawty Started Hairy Ale. Perfect for light-to-medium chewers, they have a refillable Juananip pocket and come with one filled Juananip Tube. What is Juananip? Organic catnip, which has a calming effect on dogs, grown in the U.S. and Canada.

Booth 2860,,, (888) 289-6369

Let’s Play!

Per usual, the P.L.A.Y. booth is a must-visit, and not just to see brand ambassador Momo the Pug. The company always has lots of fun new products to share, and this show will be no different. The Totally Touristy Toy Collection features the Statue of Liberty, Eiffel Tower and Golden Gate Bridge in two sizes. And the non-abrasive, squeaker-filled Dog Tennis Balls feature cute catchphrases such as “Chasing Balls Is My Cardio.” P.L.A.Y. also will be previewing its Montréal foodie toy collaboration with Earth Rated, launching in April. How cute is this Pooch-tine?!

Booth 1840,, (855) 300-PLAY


Sustainable Suds

Sustainably minded stores should check out the ALZOO products debuting at AB7 America, Inc.’s booth. Among the newcomers: Hypoallergenic Dog Shampoo, 2-in-1 Shampoo & Conditioner, Anti-Itch Dog Shampoo and Gentle Puppy Shampoo, all of which use plant-based cleansers and essential oils, and are free of parabens, dyes and sulfates. Each product comes packaged in a sugar cane-sourced tube.

Booth 1506,,

Two-In-One Tool

Swing by PRIDE + GROOM’s booth to see and feel The Only Brush. The new double-sided brush has natural boar bristles on one side to smooth follicles, release oils and increase circulation. Steel pins on the other remove mats and tangles, loosen dirt and brush away loose hair. The $38 brush has a chic, solid-wood paddle and comes in a gift-worthy box, making it perfect for salons with clients who want only the best.

Booth 946,,

Now Grooming, Too

SWEDENCAREUSA’s new grooming lines, Lyxvara and Swederma, make their trade show debut at Global, giving retailers an opportunity to ask questions in person. Lyxvara shampoos and wipes focus on moisturizing, with many products featuring a pina colada scent, while the therapeutic Swederma Keto-C line has shampoos, ear cleaner, skin spray and wound flush with a cucumber melon scent, plus unscented antiseptic wipes.

Booth 4909,, (832) 622-7339

Flat & FSC Certified

If you have yet to see the updated flat packaging for PURE AND NATURAL PET’s Grooming and Cleansing Wipes, here’s another reason to visit the company’s booth and learn more: The product recently received Forest Stewardship Council certification, which means it comes from responsibly managed forests that provide environmental, social and economic benefits. The fragrance-free, oversized wipes are safe for all pets, biodegradable and have antibacterial properties. They are free of sulfates, parabens and alcohol that can be harmful to pets and the environment. Also, the new packages are recyclable!

Booth 1250,, (844) 698-4367


Keep Calm

Launching at the show are Relax chews from GREEN GRUFF. The non-CBD calming supplement for dogs contains protein-dense cricket powder plus organic hemp seed, chamomile, valerian root, ashwagandha and L-tryptophan to act as a calming sleep aid and to provide focus and confidence in dogs experiencing stress and anxiety.

Booth 746,,, (561) 250-0287

A Pinch of Kelp

ANIMAL ESSENTIALS will be talking up its new SeaDent for Dogs, a powder that combines the oral benefits of organic kelp with five scientifically proven enzymes to freshen breath and fight plaque and tartar. Its kelp has been sustainably harvested from Iceland, the best managed fishery and tidal zone; enzymes are all sourced and tested for purity and potency within the U.S.; and all products are “plastic neutral” through rePurpose Global.

Booth 644,, (888) 551-0416

Sneak Peek

OPEN FARM will expand into supplements in April, previewing five products at Global: Immune, which provides support for seasonal allergies, healthy skin and immune health; Hip & Joint for joint health, mobility and occasional discomfort; Skin & Coat for skin health and moisture, soft and shiny coat, and a rich source of omega 3; Calming, support for calmness, relaxation and occasional anxiousness; and Probiotic for healthy digestion, gut health and immunity. The company says, “All five of the new releases feature natural, human-grade, science-backed ingredients that, like all Open Farm products, are fully traceable back to the source. This level of transparency gives pet parents peace of mind about what their pet is consuming every day.”

Booth 214,,

Happy Gut, Happy Pet

Stop by THE MISSING LINK to learn how its new Digestion Formula uses patented cold-processing to lock in ingredient integrity. The powder features a seven-probiotic blend totaling more than 5 billion CFU per 3-teaspoon serving, dried chicory root as a prebiotic for digestion, ginger with anti-inflammatory properties, chamomile for gastrointestinal relief, and ground flaxseed for balance of omegas. It doesn’t contain fillers, preservatives or binders not beneficial to pets.

Booth 1039,,


Preview New Plant–Based Products

At the EARTH ANIMAL booth, be sure to ask for a sneak peek at the plant-based No-Hide Chews and Better Biscuits, which the company has developed with The Better Meat Company. The partnership aids Earth Animal’s mission to make products that are as good for the earth as they are for animals and to reduce its dependence on factory-farmed animals. They will not be available for order or pre-order at the show, but when they are, will come in beef and salmon flavors.

Booth 426,, (855) 326-4625

Calorie-Free Chews

Visit the CANOPHERA booth to hear about the all-natural wood chews that help relieve stress, and strengthen and clean teeth. The company offers high margins and inventory fill rates, and has the ability to ship and stock. In addition to new chews, an attractive in-store display will be at the show.

Booth 2670,

Chew on This

Stop by the PET FACTORY booth and ask about the six new beefhide varieties in its CareChewz line. The made in U.S., 100% natural chews come with Digest-A-Boost, a bio-availability blend that provides increased digestibility after chewing.

Booth 2819,,, (847) 837-8900

Pups Young & Old

NPIC has puppies and seniors alike covered with three functional chews being introduced at Global. N-Bone Puppy Teething Sticks Pumpkin and N-Bone Jumbo Puppy Teething Sticks Chicken have a soft, pliable texture that massages gums and alleviates pain during teething, deterring destructive chewing behaviors, with the Jumbo version’s X shape better suiting large-breed pups. NPIC designed N-Bone Senior Dental Rings Chicken specifically for older dogs. Its ring shape comes fortified with functional ingredients such as DHA, glucosamine and chondroitin to support healthy brain and joints. No wheat, corn or soy are added to these chews.

Booth 3205,,

Mmmm… Bacon

The Dog-O’s Cheesy Chompers from MARCOOT JERSEY CREAMERY were a hit with retailers who received them in our October PETS+ Sample Box. They loved not only the chew, but also that it comes from a seventh-generation family farm in Greenville, IL, run by two sisters, Amy and Beth Marcoot. This will be the brand’s first trade show, so be sure to stop by to say hello and hear about the new bacon flavor of this chew, which they are eager and ready to share with new retail partners. Amy says, “Due to the fact that the majority of our ingredients are sourced from our farm, we are so fortunate to not have sourcing issues. We are extremely grateful and proud of the fact that we are able to provide products consistently for our retailers. We hope to continue to build our brand and work and grow our network of distributors and retailers by filling every order in a timely manner.”

Booth 1968,,, (618) 664-1110


Don’t Call It a Fanny Pack

Be sure to visit DOOG to check out its new Neosport collection of dog walking bags and belts, made with neoprine. Co–founder Jessica Knight says, “Our new Neosport line of bags and belts has been inspired by the rise in popularity of high-end activewear. After two years in lockdown, one of the only things people were still freely able to do was exercise and walk the dog. With that came the rise of stylish exercise gear, and we wanted to design dog accessories to complement that trend. This new range of neoprene bags and belts easily transitions from the dog park to the shopping center without having to go home for an outfit change.” The collection includes the Dog Walking Hip Belt, Dog Walking Bag, and Training Pouch, all in navy blue, green and black dot.

Booth 2638,,

Made in The U.S.

TOUGH PUP consults with veterans and police to develop highly functional and durable gear, like the Contra Harness. Made in the U.S. with ballistic nylon and metal hardware, it features six adjustment points for the best possible fit.

No booth, but president Trevor Crotts will be repping his American Pet Works at the show., (888) 674-1710

Camp Out

Looking for outdoor gear to carry? The KURGO Ridgeline Tie Out features a bungee dog tether, 30-feet of zipline, four aluminum S-clips and a reflective case for easy packing, perfect for camping.

Booth 4209,,

Collar Collections

2 HOUNDS DESIGN will be showing off its U.S.-made collars. Check out this sweet new Very Pink Plaid Velvet Essential Collar. Available in martingale, side-release and buckle martingale styles, with a variety of widths and lengths. The brand also will be talking about new patterns in its Earthstyle collection, made from recycled plastic bottles.

Booth 4809,, (704) 234-0228

For Outdoorsy Types

See the new Water & Woods collection at the COASTAL PET PRODUCTS booth. Created for those who love the outdoors and perfect for hunting and retrieving dogs, the collars and leashes feature Mossy Oak patterns, matte gunmetal hardware, and a quick-release alligator snap on the leashes.

Booth 3813,, (800) 321-0248

When Dogs Fly

ZEE.DOG won’t be at Global, but the company just released new colors of its popular FlyHarness. The lightweight, breathable mesh harness has a 3D knitted external layer used in sports sneakers and a breathable bottom mesh layer. It goes on with one easy click and provides a safe, comfortable harness-wearing experience with reduced friction points.,


New Flavors

If your customers love the “Pocket Perfect” promise of CHARLEE BEAR treats, meaning they don’t leave behind crumbs, smells or stains, then swing by the Gott Pet Products booth to check out new flavors. Peanut Butter & Banana; Beef, Carrots & Sweet Potatoes; and Bacon, Cheese & Apple join the Grain Free Crunch Line. Bacon & Eggs and Beef Liver & Cheddar add to the Original Crunch Line. All flavors contain less than 3 calories per treat, making them perfect for training. Charlee Bear also has a new half-pallet display like its sister brand Hound & Gatos (see page 44).

Booth 217,,, (800) 880-2327

Fish Fins, Fish Fins

GOURMATE PET TREAT CO. won’t have a booth at Global, but be on the lookout for its Alpine Freshwater Salmon, launching in April. The single-ingredient King Salmon snack includes not only a salmon fillet, but also the collagen-rich fin for a crunchy texture. Salmon are raised in fresh running water in New Zealand without hormones, pesticides, antibiotics or GMO feed, then freeze-dried to ensure maximum nutrition.,

It’s Tricky

Whitebridge Pet Brands also won’t be at Global, but wanted to share its newly launched cloud star Tricky Trainers Freeze-Dried Beef Liver. At just 2 calories each, the bite-sized treats are small enough so dogs will keep craving more — perfect for repetitive rewarding. Made in the U.S., the single-ingredient treats contain 67% protein, with no wheat, corn, or artificial flavors, colors or preservatives. In bags of 155 and 310 treats., (800) 361-9079

For Barley

While one of the pet industry’s nicest couples won’t have a booth at Global, The Bear & The Rat founders Matt and Meg Meyer do have news to share: Barley’s Bakes Cake Mix for Dogs comes out in April! Named for Barley the Shih-Poo rescue, the clean and simple mix complements the company’s frozen yogurt, reinforcing the fun brand message that “Every day’s a pawty.” Each 7-ounce box includes cake and frosting mix. Available in Bone Broth with Peanut Butter Frosting and Peanut Butter with Yogurt Frosting.,, (888) 528-0094

Kitty Likes

BOCCE’S BAKERY gave a sneak peek of its new cat treats at SuperZoo 2021, and the line will officially debut at Global. Available in the adorably named Catnip Munch – Chicken & Catnip, Sushi Sushi – Salmon & Seaweed, Chikn Chikn – Chicken & Sweet Potato, Fishy Fishy – Whitefish & Carrots, and Moooo Moooo – Beef & Cheddar, the heart-shaped, 1-calorie treats come in the clean, colorful packaging retailers love. Plan to incorporate the 2-ounce, resealable pastel bags into your spring displays.

Booth 234,, (201) 655-5231

Single-Ingredient Sales

GREEN COAST PET wants to help retailers take advantage of increased interest in single-ingredient treats and will be talking about its new air-dried Crisps line. President, COO and Co-founder Mike Bateman says about its development, “We wanted a crispy treat because we feel it makes treating dogs more fun and human relatable. In all of our treats, we look for human relatability, like with our peanut butters and apple sauces. Crisps are like a healthy potato chip for dogs!” The crunchy nature also allows for easy breaking into smaller treats. Launch proteins are chicken, pork, and beef liver.

Booth 750,, (661) 513-4586,


New Look

Visit the WET NOSES booth to see the treat company’s new branding and packaging, which supports the golden rule: If you wouldn’t eat it, don’t feed it to your dog. The colorful packaging brings the human-grade factor front and center and showcases the one-of-a-kind recipes made with all-natural, human-grade ingredients and without GMOs, corn, soy, dairy, preservatives or artificial ingredients. The Wet Noses team, including Chief Executive Officer Johnni Rodgers, will be on hand to discuss the biggest trends in pet food and treats.

Booth 232,,, (360) 794-1901

Oyster Shells… Interesting!

Swing by the Choice Pet Products booth to see Kelly Ison, founder of indie-fave EINSTEIN PETS. She’ll be talking about her new bacon-flavored Dental Sticks, baked in small batches and containing sweet potato, a great source of fiber, vitamins and minerals; dried citrus and coconut to freshen breath and support gastrointestinal health; and finely ground oyster shells that help eliminate tartar and plaque, and stimulate gums.

Booth 1640,,, 941-526-9798

So Soft

At the Pets Global booth, learn more about new soft treats coming in April from two of its brands. INCEPTION Soft Moist Training Treats are bite-sized, heart-shaped and rich in protein meat, oat flour, milo, millet and dried honey to help maintain healthy digestion and overall wellness. ZIGNATURE Soft Moist Training Treats are made with quality meat first and fortified with lentils, peas and chickpeas.

Booth 268,,, (661) 309-1235

Charitable Treats

Stop by the NUTRISOURCE booth to learn more about SuperStars Training Rewards, the nutritious treats with a purpose: 100% of profits go to supporting organizations that help families, children and pets facing hardships, through the newly established NutriSource SuperStars Giving Program. The low-calorie, star-shaped treats are available in four flavors that have no corn, wheat, soy or potato.

Booth 614,,, (800) 525-9155

Too Pretty to Eat — Almost

Maker of the prettiest treats in the industry, LORD JAMESON will not be at Global, but launching in May-June are Banana Breeze in the Patisserie Collection, and Watermelon Pops and Mango Pops in the Farm Stand Collection. As with all of the company’s treats, these contain only organic ingredients and taste so good pets often have to share with their people.

TIP: Orders close June 1 for holiday treats, which this year include an adorable pumpkin-topped tube in addition to the candy cane.,, (985) 805–6735

Good Bud

Head to the YEOWWW! CATNIP booth to say Happy 25th Anniversary! As part of the celebration, the company will host Sterling Davis, aka “Trapking,” on Thursday, Mar. 24, from 1 to 3 p.m. A former professional rapper and one of the only African American cat rescuers in the nation, Davis has taken his mission of humanely controlling cat overpopulation into the national spotlight. He will talk about the importance of cat enrichment and perform some cat raps. The brand also will introduce its newest product, Yeowww! Catnip Buds, hand-cut and naturally grown buds cats can rub on, play with and chomp.

Booth 2644,, (612) 623-3825


Let’s Talk Science

If you delve deep into the science and research behind a food before bringing it in, be sure to stop by INSTINCT PET FOOD’s booth. The company will focus on its newest product line, Instinct Raw Longevity, and can talk about how Instinct supports multiple studies of its products and raw feeding in general. Senior Director of Scientific Affairs at the company Susan G. Wynn, DVM, DACVIM (Nutrition), says, “We have collaborated with scientists at the University of Lincoln and the Illinois Institute of Technology to validate our HPP protocol. High-pressure processing is used on all of our frozen and freeze-dried raw recipes to ensure they are free from pathogenic bacteria like salmonella, E. coli and listeria.” She also points to Instinct’s support of the DogRisk research program at University of Helsinki, which studies connections between health and disease in dogs, and how different types of diets, including raw, may influence both.

Also expect to hear about Raw Longevity’s sourcing and the company’s sustainability efforts. Instinct Director of Innovation Mitch Rolnick says, “All our raw meat is responsibly sourced, and our raw recipes are made in small batches in our own kitchens in Lincoln, NE, to ensure high quality and food safety. We work with suppliers we’ve verified, with proteins sourced from the U.S., Canada, Mexico, New Zealand, Australia and France. Our fruit and vegetables are non-GMO, and our raw recipes have no artificial flavors or preservatives. We also make our raw food without grain, soy, legumes, corn, wheat or fillers.” He adds, “We are proud to be one of the first raw brands with a recyclable raw frozen bag made of recycled material! All bags of Instinct Raw Longevity Raw Frozen Meals are recyclable. Pet parents can take the cleaned, empty bags to any store that accepts plastic bag/wrap drop-offs. This is just the first step in our sustainability journey.” The company also belongs to the Pet Sustainability Coalition.

Booth 1100,, (314) 590-5700

Now with Bone Broth

The popular A PUP ABOVE gently cooked sous-vide dog food will now feature bone broth instead of gravy. Still available in Texas Beef Stew, Chicka Chicka Bow Wow, Porky’s Luau and Turkey Pawella with 100% human-grade ingredients, and in 3, 7 and 20 pounds. CEO & Co-Founder Ruth Stedman says the company also will launch its gently cooked dry food at the show and have samples available.

Booth 258,,, (512) 466-9613

Multipurpose Pet Food

3 Bears, GRANDMA LUCY’s new freeze-dried food, checks multiple boxes for pets and their people. The company’s first grain-inclusive formula features whole oats packed with fiber and antioxidants to support digestion and a healthy coat. With chicken, beef or fish as the first ingredient, it provides the protein needed for a healthy lifestyle. At $8.99 to $10.99 for 1 pound and $23.99 to $29.99 for 3 pounds, the food comes in as Grandma Lucy’s most budget-friendly option. And, your customers will appreciate that a portion of proceeds from each bag go to feed service dogs across the country.

Booth 546,,

New Functional Recipes

PETCUREAN PET NUTRITION continues its focus on functional foods that meet specific dietary needs, ailments or preferences, introducing two new GO! SOLUTIONS recipes at the show. GO! WEIGHT MANAGEMENT + JOINT CARE CHICKEN for dogs and cats contains only 10% fat, plus fiber-rich psyllium husk to help keep pets fuller for longer between meals, L-carnitine for heart health and fat burning, glucosamine and chondroitin for joint health, and cage-free chicken rich in essential amino acids for lean muscle maintenance. GO! DIGESTION + GUT HEALTH SALMON for dogs and cats includes prebiotics from chicory root and the company’s three-yeast blend for a healthy gut microbiome, its patented probiotic bacteria for good digestion, and fiber-rich ancient grains and psyllium husk for healthy, well-formed stool.

Booth 422,, (866) 864-6112

Cans for Kitties

Champion pETFOODS will be showing two new cat foods at Global. Orijen Wet Cat Food is a pâté topped with shreds in bone broth, packed with the whole prey animal ingredients cats need to thrive. Available in five recipes. Acana Premium Pâté is crafted with premium fresh or raw animal ingredients, in six recipes. Both lines have a recipe to help support growing kittens.

Booth 1244,,, (877) 939-0006

Increased Production

The conversations at the EVANGER’S booth will be about its EVx Cat Foods. They debuted late last year, but the company has ramped up production in 2022 to meet incredible demand. This new approach makes problem-solution feeding easy and affordable, and retailers will be able to answer questions and make recommendations to make a huge difference for cats. The dietary focuses are Bland Diet, Urinary-Tract, Weight Management, Low Phosphorus and Senior & Joint Health.

Booth 1148,, (847) 537-0102

Who’s the Boss?

Pop into the BOSS NATION booth and ask, “What’s New?” Then plan to stay a while. Founder Basel “Vasili” Nassar shared a long list of show launches for his brands, including BOSS DOG Freeze Dried Complete & Balanced Meals – Lamb, BOSS DOG Probites with Tripe Treats – Beef and BOSS DOG Probites with Tripe Treats – Pork. Plus BOSS DOG Greek Style Frozen Yogurt Treats for Dogs and Cats – Peanut Butter & Applesauce and BOSS DOG Raw Goat Milk with DHA and Taurine in a 59-ounce bottle. BOSS DOG and BOSS CAT products come infused with probiotics, an ingredient for which the company has become known. Nassar says, “We focus on the quality and quantity aspect of probiotics, to ensure the correct type along with the correct quantities are administered to each of our products.”

Booth 1000,,

Fish First

Learn more about NORTH COAST SEAFOODS when it launches its Simply Naked dog and cat foods at Global. Kitties will get three recipes and pups two, rich with omega-3 and -6 fatty acids. All feature fish-first transparent ingredients, certified sustainable and responsibly wild caught in the U.S., with complete nutrition for all life stages.

Booth 1168,, (617) 345-4444

Sustainable Protein

Check out EARTH ANIMAL’s Wisdom in catfish at the New Product Showcase as well as the company’s booth. The dog food continues EA’s commitment to sustainability by using Chesapeake Bay catfish, an invasive species profoundly impacting the bay’s ecosystem, but serving as an excellent source of protein and omega-3 fatty acids. The food offers an alternative to the line’s existing turkey and chicken.

Company founder Dr. Bob Goldstein points to sourcing and quality as being key in the food’s appeal to retailers and customers. “Pet parents are much more aware of the importance of good nutrition and safety to support the wellness and longevity of their pets. In this time of increasing pet food recalls, consumers want to know that what they feed their pets is safe. They want to know which ingredients are in the food, where they come from, and that they have been humanely and sustainably sourced,” he says, adding, “I know from my long career in veterinary medicine, and from personal experience with my own pets, that the same foods that best nourish people also best nourish dogs. Humanely raised protein, a rainbow of organic fruits and vegetables, and carefully selected vitamins, minerals, seeds and sprouts provide natural, power-packed life-source nutrition. We use our patented wind technology to gently air-dry the ingredients so they retain their natural benefits at our own SQF-certified ‘craftery.’ Riverstone, our manufacturing plant, gives us the ultimate control over sourcing, production and safety.”

Booth 426,, (855) 326-4625

Cool Display!

At the Gott Pet Products booth, HOUND & GATOS will debut its new half-pallet display, which allows retailers to stylishly showcase the brand all in one place. Additionally, side panels emphasize important qualities such as “Protein-Packed Recipes” and “Simple Ingredients.” Featuring the Hound & Gatos logo and tagline, “Real Goodness for Life, on the front, the colorful design is sure to grab customers’ attention.

Booth 217,,, (888) 896-2951

Surf & Turf

Feeding a mix of proteins and flavors not only stimulates a pet’s appetite, it also helps reduce the chance they’ll develop intolerances or sensitivities. With that in mind, NORTHWEST NATURALS offers its new Beef & Trout Recipe. Available for dogs and cats in raw nuggets, bulk dinner bars and chubs, and freeze-dried diets. The company also will be talking about its new 28-ounce value bag at the show, now available in its most popular recipes, with rollout to all others expected by the end of second quarter.

Booth 826,, (503) 517-9800

All-Inclusive Cat Food

VICTOR will be showing off its new cat food recipes: Hi-Pro Plus for Active Cat & Kitten Ocean Fish, Healthy Skin & Coat Indoor Cat Yukon River with Salmon, and Fit Feline Indoor Cat Chicken Meal and Duck Meal. Designed to meet the nutritional needs of indoor and outdoor cats and kittens through all of their life stages, with special attention to energy levels, weight management, and healthy skin and coat, they are formulated with Victor’s Feline VPRO Blend. The exclusive mix provides super premium nutrition while supporting a healthy coat, promoting digestive and immune system function, and maintaining a healthy weight.

Booth 4223,



Looking for a unique topper? Stop by NUTRISOURCE to learn more about its new Come-Pooch-A. The savory, meaty bone broth topper inspired by kombucha comes packed with activated postbiotics from fermentation, supporting hydration and digestion in dogs. Natural postbiotics promote a healthy gut ecosystem, immune system support and overall wellness, while its aroma and flavor encourage picky and stressed dogs to eat their kibble, or pet parents can add to food or water for hydration and palatability support.

Booth 614,,, (800) 525-9155

Build an Even Better Bowl

PRIMAL expands its toppers line with Freeze-Dried Raw Toppers in beef, chicken, fish, pork and turkey. Senior Director of Marketing Kyle Frautnick says, “More parents are switching to fresh and raw foods because it’s becoming more accessible at a large number of neighborhood pet stores. It’s no longer an all-or-nothing proposition when it comes to feeding fresh or raw food options. Naturally, pet parents want to feed their pets the best they can, and raw or fresh add-on products help them do just that with little to no additional effort.” The toppers will be initially sold at independent pet stores in U.S. and Canada, and then on select authorized e-commerce channels later this year.

Booth 417,,, (415) 642-7400

Pure Preview

When you swing by PURE TREATS INC. to see the PureBites Squeezables in Digestion, Heart & Eyes and Skin & Coat, also ask for a preview of PureBites Broths launching later this year. Made with only four or five simple, high-quality ingredients, the broths work as a treat, topper or mixer, and contain no artificial colors, fillers, sweeteners or preservatives — just protein and nutrient-dense vegetables in a decadent broth.

Booth 834,,

Plant-Based Broth

Because broth doesn’t always have to come from bones, BRUTUS BROTH introduces its Brutus UnBone Broth. More sustainable than traditional recipes, this human-grade, plant-based, vegan broth contains omegas to help maintain skin and coat health as well as easily digestible vitamin B, which aids intestinal health. The highly palatable salmon flavor will entice any dog to eat their food. Low calorie, low sodium and available in 32-ounce containers, it launches in May.

Booth 938,, (917) 488-4332


Happy Pets

With nearly 10 years of experience in pet hemp, TREATIBLES continues to blaze trails. The team will be sharing new products at Global, among them The Happy Joints Mobility Pill Wrap Chewables for dogs and cats, featuring exceptional joint support ingredients including glucosamine, green-lipped mussel and boswellia, along with hemp seed oil rich in omega-3. This chew can be served as is to help ease discomfort or used as a moldable pocket for pill delivery. You’ll also hear about newer products Extra Strength Soft Chewables for dogs and cats, and Extra Strength Hard Chews for dogs.

Booth 948,, (707) 992-0854

100% THC-Free

ROVER’S WELLNESS makes its Global debut with oils for dogs, cats and horses; treats for dogs and cats; a salve for dogs and cats; and a dosing pen for dogs and cats. The company has earned the NASC Quality Seal, and all products are tested before and after production to ensure full transparency. Featuring organically grown, true broad-spectrum hemp oil with naturally occurring CBD, the products are cultivated and packaged in the U.S. and are 100% THC-free.

Booth 273,,, (833) 768-3771

Waste Management

Loyalty Rewards

The big news with INTERSAND at Global won’t involve a product. Instead, the cat litter company will be talking about its new loyalty program for pet specialty retailers. Vice President of Sales and Marketing Carl Dubois says, “In celebration of our company’s 30th anniversary, and recent expansion in the U.S. with the opening of our new, state-of-the-art production facility outside Denver, CO, we are thrilled to invite retailers to join our new and exclusive program, OdorLock Prime, where they can earn points to receive very exciting prizes.” After registering through the program’s app, U.S. retailers will earn points for every purchase of OdorLock. Points are tracked and tallied in the OdorLock Prime app, and throughout 2022, gifts will be distributed, including 10 grand prizes of a trip for two to Denver for a Nuggets Game, tour of the Intersand facility and group dinner. Retailers will also have the opportunity to collect gift certificates from a choice of retailers, and multiple participants will receive free bags of OdorLock. Stop by the Intersand booth to register during the show.

Booth 4944,,


Cleanup on Aisle…

SKOUT’S HONOR continues its commitment to changing what people expect from a pet product. Co-founder and CEO Pete Stirling says, “Cleaning products that are both environmentally responsible and work extremely well are in high demand. In the past, customers often had to choose between a product that worked at getting the dirty work done, or one that wasn’t trashing the environment. Thankfully that is no longer the case, and there are products that can do both at the same time.” With that in mind, the company made Severe Mess Dog and Severe Mess Cat, making their show debut at Global. The most powerful plant-based stain and odor solution from Skout’s Honor yet, they are designed to tackle the absolute worst pet messes on the planet, including urine, feces, vomit, diarrhea, mud, blood, grease and even wine. Safe for use on carpets, furniture, clothing, bedding and more.

Booth 450,,, (877) 805-0399

Towers, Beds and Blankets

Here, Kitty Kitty

Head to the Hagen booth to see cute CATIT Stacking Towers for kittens. They come in round or square, have various openings so cats don’t feel trapped, and are a great piece of starter furniture.

Bonus: They don’t require tools to assemble.

Booth 2419,

Cuddle Up

Last but most certainly not least, TALL TAILS expands upon the “Rest, Relax and Recover” part of its wellness mission with new beds and blankets featuring Real Feel Fabric. Stop by to touch the super-soft faux-fur fibers, which give dogs and cats the same cuddly, secure feeling they had as puppies and kittens. The Dream Chaser Cuddle Bed helps calm pets and provides a cozy night’s sleep, with deep sides allowing them to burrow, nuzzle and curl for secure, supportive rest. In five sizes, the beds include a zipper so the outer shell can be machine washed and dried. The luxurious Dream Chaser Waterproof Throw, a soothing and calming layer of comfort, includes an inner layer that blocks moisture to protect furniture from accidents, hair and scratches. The 40-by-60-inch blanket can be machine washed and dried.

Booth 2460,



NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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