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JIM ACKERMAN discusses the steps needed to convert social media “likes” and connections into customers who actually walk through your door (or click through to your website) and purchase your products or services.

Ackerman says you need to start by offering them knowledge, like a how-to guide or a checklist, in order to get their contact information. Once you have that, you can draw them to your business through loss leaders, or “scarcity” approaches like “limited supply” or “time is running out” offers.


Jim Ackerman is a renowned marketing speaker and author. Contact him at (800) 584-7585 or mail@ascendmarketing.com.

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JIM ACKERMAN

How to Make Your Advertising More Effective Over Time

Pet-business owners use lots of different methods for marketing and advertising, from direct mail to social media. But they often miss a crucial step, says marketing specialist Jim Ackerman. Very few businesses properly test and track their efforts. Jim explains that carefully monitoring your ads, and adjusting them accordingly, can dramatically improve your results.

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Jim Ackerman

Video: Long Ads Generate More Sales

Don’t believe what you heard about “less is more.”

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YOU MAY HAVE HEARD that less is more.

But that’s not necessarily the case when it comes to effective ads, says marketing specialist Jim Ackerman.

In fact, he says ads with longer text often outperform those that are short and sweet.

Watch the video:

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Jim Ackerman

Video: Very Few Pet Businesses Do This With Their Ads … But You Definitely Should

Jim Ackerman leads you through the proper steps.

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TESTING AND TRACKING YOUR ADS can make a huge difference in the ROI that you get, says marketing specialist Jim Ackerman.

But very few pet businesses take the proper steps to run successful ad campaigns.

In the video above, Ackerman shows an example of what effective testing looks like.

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Jim Ackerman

Video: How to Make Your Advertising More Effective Over Time

It’s all about testing and tracking.

mm

Published

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Pet-business owners use lots of different methods for marketing and advertising, from direct mail to social media.

But they often miss a crucial step, says marketing specialist Jim Ackerman.

Very few businesses properly test and track their efforts. Jim explains that carefully monitoring your ads, and adjusting them accordingly, can dramatically improve your results.

Take a look:

Continue Reading

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