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JIM ACKERMAN discusses the steps needed to convert social media “likes” and connections into customers who actually walk through your door (or click through to your website) and purchase your products or services.

Ackerman says you need to start by offering them knowledge, like a how-to guide or a checklist, in order to get their contact information. Once you have that, you can draw them to your business through loss leaders, or “scarcity” approaches like “limited supply” or “time is running out” offers.

Jim Ackerman is a renowned marketing speaker and author. Contact him at (800) 584-7585 or



Pet Sustainability Coalition

Pet Sustainability Coalition Presents: Critical Sustainability Strategies for Retailers

This webinar, held on November 7, 2019, is the second in a series from PSC discussing how retailers can establish sustainable practices in their business. Moderated by PSC’s Andrea Czobor, the webinar unveils data behind the increasing consumer demand for sustainable products, what retailers have to gain from connecting with these purpose driven consumers, and a new PSC program that makes finding these products easier for retailers.

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