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Angela Pantalone of Wag Central in Stratford, CT models her free Brain Squad T-shirt.


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With the Brain Squad

The Brain Squad is PETS+’s monthly survey panel, made up of owners and top managers of consumer-facing pet businesses across the country who have volunteered to participate. Each month, members are emailed a short survey consisting of multiple-choice and short, open-ended questions. Responses are used in departments and feature stories throughout PETS+.


If you thoughtfully answer every question, a survey can take five to 10 minutes to fill out. If you answer only multiple-choice questions, you could be finished in 60 seconds or less.


Questions cover month-to-month business and product trends, plus big-picture strategy and policy issues. In a single survey, you might be asked for your fastest-selling dog food brand, methods you use to motivate and energize your team, and your wildest dinner-table stories about your business.

See a sample of a recent Brain Squad survey here.

Individual responses remain anonymous on multiple-choice questions. Text-based questions are frequently published along with your identifying information in PETS+. While you are allowed to request that your response to an individual question remain anonymous, the best strategy is — if you don’t want it published in print or online, don’t share it.

  • Valuable data no one else has. Each time you complete a Brain Squad survey, you can see all responses from your fellow panelists (without identifying information included). You’ll get tons of useful ideas, many of which PETS+ doesn’t have space to publish.
  • The thrill of seeing your name in print. And, if we include you in one of our feature departments, also your face, your staff and your business. Not to mention, as a Brain Squad member, you’ll be heard loud and clear by PETS+ editors on the issues that matter most to you.
  • A better PETS+. Each edition of our magazine relies heavily on Brain Squad content. Which means each new person who contributes makes PETS+ a better, more useful resource for all pet business professionals.
  • Plus, a really cool T-shirt. Once you answer your first Brain Squad survey, we’ll send you a free Brain Squad T-shirt. Wear it proudly as a sporty symbol of your pet business nerd-hood.

Check out Brain Squad members sporting their very own Brain Squad T-shirts.



P.L.A.Y. Media Spotlight

At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.

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