SPONSORED CONTENT Small Business Saturday puts independent retail shops in the spotlight, and it’s coming up soon – Nov. 30! Capitalize on this unique opportunity to engage with your community, attract new customers and drive sales with a few simple strategies from the World Pet Association. 1. HARNESS THE POWER OF SOCIAL MEDIA Use platforms like Instagram, Facebook and even TikTok to create buzz around Small Business Saturday. Countdown Posts: Build anticipation with posts highlighting special offers leading up to the day. Engaging Content: Share photos and videos of pets using products from your store. Encourage customers to share their own experiences with their purchases, using a designated hashtag. 2. OFFER THEMED GIVEAWAYS OR DISCOUNTS Incentivize shopping with limited-time specials. “Shop Local” Discount: Offer a percentage off purchases made during Small Business Saturday. Themed Giveaways: Host a prize drawing where customers can enter by making a purchase or sharing a post, boosting online engagement and encouraging foot traffic. 3. STAY TOP OF MIND WITH SHOPPERS Engage customers in meaningful ways to build loyalty. Partnerships: Collaborate with other local businesses to promote the deal collectively, amplifying your reach. Support Banner: Create a banner for customers to sign in support of local businesses. This visual representation encourages community involvement. Loyalty Programs: Implement a program where customers can earn points for purchases made on Small Business Saturday and redeem them later. 4. CREATE A WELCOMING ATMOSPHERE An inviting environment encourages customers to stay and shop. In-Store Events: Host a pet costume contest or a pet-friendly bake sale to attract foot traffic. Refreshments: Offer treats for pets and snacks for humans to enjoy while shopping. Store Decorations: Make your store feel festive to draw in customers and enhance their shopping experience. 5. FOLLOW UP Keep the momentum going after Small Business Saturday. Thank You Messages: Send follow-up emails or post on social media, thanking customers for their support. Consider including a special offer for their next visit. Solicit Feedback: Ask for input (through surveys and follow-up communications) to improve future in-store events and show your commitment to customer satisfaction. FOR MORE BUSINESS-BOOSTING TIPS AND RESOURCES, VISIT WORLDPETASSOCIATION.ORG.