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Small Business Saturday puts independent retail shops in the spotlight, and it’s coming up soon – Nov. 30! Capitalize on this unique opportunity to engage with your community, attract new customers and drive sales with a few simple strategies from the World Pet Association.

1. HARNESS THE POWER OF SOCIAL MEDIA

Use platforms like Instagram, Facebook and even TikTok to create buzz around Small Business Saturday.

  • Countdown Posts: Build anticipation with posts highlighting special offers leading up to the day.
  • Engaging Content: Share photos and videos of pets using products from your store. Encourage customers to share their own experiences with their purchases, using a designated hashtag.

2. OFFER THEMED GIVEAWAYS OR DISCOUNTS

Incentivize shopping with limited-time specials.

  • “Shop Local” Discount: Offer a percentage off purchases made during Small Business Saturday.
  • Themed Giveaways: Host a prize drawing where customers can enter by making a purchase or sharing a post, boosting online engagement and encouraging foot traffic.

3. STAY TOP OF MIND WITH SHOPPERS

Engage customers in meaningful ways to build loyalty.

  • Partnerships: Collaborate with other local businesses to promote the deal collectively, amplifying your reach.
  • Support Banner: Create a banner for customers to sign in support of local businesses. This visual representation encourages community involvement.
  • Loyalty Programs: Implement a program where customers can earn points for purchases made on Small Business Saturday and redeem them later.

4. CREATE A WELCOMING ATMOSPHERE

An inviting environment encourages customers to stay and shop.

  • In-Store Events: Host a pet costume contest or a pet-friendly bake sale to attract foot traffic.
  • Refreshments: Offer treats for pets and snacks for humans to enjoy while shopping.
  • Store Decorations: Make your store feel festive to draw in customers and enhance their shopping experience.

5. FOLLOW UP

Keep the momentum going after Small Business Saturday.

  • Thank You Messages: Send follow-up emails or post on social media, thanking customers for their support. Consider including a special offer for their next visit.
  • Solicit Feedback: Ask for input (through surveys and follow-up communications) to improve future in-store events and show your commitment to customer satisfaction.

FOR MORE BUSINESS-BOOSTING TIPS AND RESOURCES,
VISIT WORLDPETASSOCIATION.ORG.