(PRESS RELEASE) BOULDER, CO — Sodapup, a trailblazer in pet enrichment solutions, announces the launch of eight new lick mat designs in 2024. These additions further solidify Sodapup’s leadership role in the lick mat category and provide a richer array of options to cater to diverse pet needs and preferences.
The new eMat lick mats are designed to enhance mealtime enrichment and offer varying degrees of difficulty to match a dog’s food drive. The collection ranges from easy designs such as the Lighthouse and Lotus, to intermediate options like Vino, Garden of Eatin’, and Sun n’ Sea, and extends to the most challenging patterns, including Sky, Camp, and Turtles. This tiered approach allows consumers to select a mat that best suits their dog’s level of enthusiasm and engagement.
Highlights of the New Lick Mat Collection:
Turtle Design:
Sodapup’s first mini-lick mat, measuring just 5 inches in diameter. The Turtle design features suction cups, making it ideal for smaller dogs and perfect for use in tubs or commercial dog washing stations.
Sky eMat:
This innovative two-level lick mat introduces varying heights to increase the foraging challenge, providing a more stimulating experience for dogs.
Garden of Eatin’ Tipsy Bowl:
A three-dimensional lick mat that tips as it is licked, amplifying the difficulty and engagement level of mealtime enrichment
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Improved Suction Cups:
The suction cups on the back of Sodapup’s round lick mats have been redesigned to increase their suction.
The new designs also incorporate nature-inspired themes, including sea turtles, tropical beaches, rocky coastlines, flowers, and mountains, adding a visually appealing element to retail displays. The integration of these nature themes helps create a compelling enrichment story that captures the attention of both consumers and their pets.
“These new lick mats are designed to offer a greater variety of enrichment experiences while also creating a visually impactful retail presentation,” said Adam Baker, founder and president at Sodapup. “Our goal is to provide retailers with diverse and beautiful tools to meet the evolving needs of pet owners and enhance their shopping experience.”
The eight new lick mat designs are now available to retailers. Retailers are encouraged to explore these exciting new products and leverage their unique features to boost sales and customer satisfaction during the upcoming season.
For more information about the new lick mat designs or to place an order, please visit here or contact Adam Baker at 720-272-9664 or adam@sodapup.com.
About Sodapup
SodaPup specializes in the design, development, sales and marketing of innovative American-made molded products including. Puppyprene rubber dog toys, nylon dog toys, PUP-X synthetic rubber dog toys, lick mats, slow feeder bowls and other feeding systems. SodaPup is committed to the development of high quality, American-made products that are innovative, safe, and environmentally friendly.
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