(PRESS RELEASE) ORLANDO, FL — Sodapup, a leader in interactive pet products, is set to unveil three exciting new product groupings at the 2025 Global Pet Expo. These new innovations are designed to engage pets, enhance their enrichment, and provide pet parents with interactive, fun, and enriching experiences with their dogs. From innovative interactive enrichment devices to fresh feeder designs and expanded chew toy options, Sodapup is bringing fresh, functional, and engaging products to the pet care industry.
Interactive Enrichment Innovation: The Lick Stick
Sodapup is proud to introduce the Lick Stick, a groundbreaking product in the enrichment category. Unlike traditional enrichment tools that are often passively used by pets, the Lick Stick is a hand-held device that allows pet parents to actively engage with their dogs while delivering enrichment. This unique interactive tool transforms enrichment time into a bonding experience. Sodapup is launching three designs of the Lick Stick:
- The Beehive
- The Ice Cream Cone
- The Flower
Each design combines fun shapes with the benefits of interactive play, offering dogs an enriching experience while promoting bonding moments with their owners.

Fresh Enrichment Feeder Designs
Sodapup continues to innovate in the enrichment category with fresh and exciting designs to keep pet feeding time engaging and challenging. At the Global Pet Expo, the company will introduce new additions to their line of lick mats and slow feeder bowls, ensuring there’s something for every pet parent and retailer.
- New Lick mats: The Lotus emat, Tulips emat, and Citrus emat are perfect for stimulating dogs during mealtime or snack time, while also providing an interactive way to slow down eating.
- New Slow Feeder Bowls: The Mandala Softie, featuring suction cups for added stability, the Sunflower, and the Garden bowls are designed to slow down eating and promote mental stimulation while also offering a fresh aesthetic for pet owners.
These new designs continue to elevate Sodapup’s reputation for creating engaging, visually appealing, and enriching products that keep pets mentally and physically stimulated.
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Expanding the Honey Bone Collection: New Chew Toys
Building on the success of the popular Honey Bone Nylon Chew Toys, Sodapup is excited to introduce several new additions to the Honey Bone collection. These new chew toys maintain the brand’s commitment to durability, safety, and engaging design. New products in the Honey Bone line include:
- The Honey Bone Dental Tower
- The Honey Bone Antler
- The Honey Bone Star
- The Honey Bone Flower Tower
Additionally, Sodapup is unveiling a Nylon Stick Chew Toy, designed for dogs who love to chew and promote healthy dental habits. With these new designs, the Honey Bone collection continues to offer a range of shapes and textures to meet the diverse chewing needs of dogs.

“We’re thrilled to showcase these new innovations at the Global Pet Expo,” said Adam Baker, President & Founder at Sodapup. “At Sodapup, we’re always looking for ways to enhance the bond between pets and pet parents while keeping dogs engaged, healthy, and happy. We believe these new products will take enrichment, feeding, and chewing to the next level.”
About Sodapup
Sodapup is a leading provider of interactive enrichment and chew toys for dogs, offering a variety of products that enhance the bond between pets and their owners. From innovative enrichment tools to durable chew toys, Sodapup’s mission is to provide fun, functional, and enriching products that keep pets engaged, happy, and healthy. For more information, visit www.sodapup.com
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