Tools for Toofies
Dentist Julienne Sabet combines her professional expertise with her personal love of dogs in WAGGLETOOTH. The innovative product line includes the Dog Toothbrush, a bite-proof, BPA-free finger sheath with a 360-degree bristle design. With it goes the 3-ounce Enzymatic Dog Toothpaste, created with a veterinarian and featuring human-grade ingredients. For dogs who prove more difficult to brush, the 8-ounce Sparkling Breath additive targets odor-causing bacteria via their drinking water.
waggletooth.com
$12.95 – $12.99

Super Seaweed
Shannon Falconer and Joshua Errett, founders of BECAUSE ANIMALS, believe that nutritious pet food, treats and supplements can be made without the use of animal products. The company launches with its Superfood Supplement, which combines seven different species of seaweed with more than 250 million active probiotic cultures and antioxidant-dense fruit and veggie powders. The aim: shiner and softer coats, healthy digestion and urinary tracts, robust immunity, and better thyroid and metabolic health. Available in dog and cat formulas, the 4.4-ounce containers are made from 100-percent recyclable or compostable materials.
becauseanimals.com
$24
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Happy Hours
When wine:thirty arrives, these adorable toys from MUNCHIECAT let kitty join in on the fun. The Wine & Cheese Set comes with nine catnip, crinkle and bell toys in fun shapes, each one with a different play purpose.
munchiecat.com
$40

Cozy Coat
The Blanket Coat from FASHION PET protects dogs from the weather while keeping them comfortable. The waterproof but breathable coat features Velcro straps at the neck and chest for a perfect fit, and easy on and off. It also has reflective strips for safer walks at night. Available in red and blue and in sizes extra-small to large, it cleans up easily in the washing machine and air dries.
ethicalpet.com
$23.99 – $29.99
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Waterproof Wouapy
Wouapy has joined the PETMATE portfolio of brands, launching its best-selling line of French pet fashion products in the U.S. A variety of coats are available, including the Essential, a waterproof rain jacket with an outer-shell fabric made from recycled bottles. The stylish coat also has a Polartec lining, reflective zipper pulls and adjustable snaps for a customized fit. Available in multiple sizes in red or black.
petmate.com
$39.99

Creature Comforts
For customers looking to keep spiders and other invertebrate species as pets, ZOO MED LABORATORIES introduces the Creature Habitat Kit. It comes with a glass container, cave and stainless-steel rustproof mesh, plus soil, mountable naturalistic flora and an insect guide. The Creatures line also includes various heating and lighting options, substrate choices, habitat decor and specialized food jellies.
zoomed.com
$29.76
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Lookin’ Good
Fit & Fabulous from SOLID GOLD helps pups who need to shed a few pounds do exactly that. The chicken, sweet potato and green bean recipe provides optimal protein while remaining low in fat and calories, leaving dogs feeling satisfied. Available in 13-ounce cans.
solidgoldpet.com
$2.99

Sweet-Smelling Shoes
Shoes and catnip rank high on a cat’s list of favorite things. NAPPING JOJO combines them in its new Sneaker Catnip Toys. The cotton shoes come complete with food-grade dry catnip from Canada and are available in a variety of prints. The company also offers a version of the toy without catnip.
nappingjojo.com
$10.75

Super Treats
BARKWORTHIES goes above and beyond with its jerky treats by adding ingredients such as blueberries, carrots and pumpkin. Superfood Jerky Treats come in chicken and turkey varieties in 4-ounce bags. They contain no grain or gluten, are high in protein to support muscle growth and development, and are rich in vitamins, antioxidants and fiber to support digestion. They also boost immunity and work as a dental treat.
barkworthies.com
$6.99

L.I.D. Goodness
For dogs that need limited ingredients but high protein, NATURAL BALANCE has a new food. L.I.D. High-Protein Formulas come with 32 percent beef, lamb or turkey protein. They do not contain grain, potatoes, chicken or fillers, ingredients commonly associated with food sensitivities. Available in 4-, 12- and 24-pound bags.
naturalbalanceinc.com
$19.99 – $64.99

Mostly Meat
Nourish pet food by ISLE OF DOGS contains 90 percent meat. It comes in the form of humanely raised New Zealand beef, chicken, or lamb and venison for dogs, and chicken and salmon for cats. The list of air-dried ingredients does not contain grain or fillers, but does include green mussels, liver, kelp, chicory root, coconut oil and a proprietary blend of vitamins and minerals for nutritional density and easy digestion. Available in 2- and 5-pound boxes for dogs, and 2-pound boxes for cats.
iodogs.com
$34.99 – $79.99

Medicinal Mushrooms
Pets facing serious health challenges such as cancer need to boost their immunity. Solaris from DR. HARVEY’S provides that support with its blend of organic medicinal mushrooms, healing herb astragalus, detoxifying wheatgrass, and anti-oxidant and anti-inflammatory tumeric. The twice-daily supplement comes in morning and night formulas, in two 2.5-ounce jars.
drharveys.com
$68.95